SlideShare a Scribd company logo
SMART Product Strategy 2013
Strongly driven
BU Sales Team
Distributor to supportLarge Projects Identified accounts
Project Sales
Approach
Select products are categorized as SMART products based on our strategy to encourage
distributors for stock n sell these products through their trained sales force.
The objective is to drive the medium market by empowering distributors with a fixed
pricing policy and push these products with their own capabilities to a large customer base
through strong customer engagement and promotions.
SMART Product Strategy
Schneider Electric 2- Division - Name – Date
Distributor to support
in execution
Large Projects
Diffused, Small & Medium
Customers
Distributors will front end
& drive the Business.
Business Team will provide
Technical support &
product management
Identified accounts
Large Projects
Specifier driven
• Small & Medium
Customers
• Stock n Sell
• Fixed Pricing
• Bundle the offer
• Promotions
• Disty Driven
SMART Product
Strategy
Approach
SMART Products Sales Approach
Stock n Sell through Sales Champs
Manage small & Medium customers
Conduct Promotions
Schneider Electric 3- Division - Name – Date
PUSH Sales through small &
medium customers
Promotions & Loyalty Programs
Distributor Training & Manage Disty champs
Sharing of Project Info
Prospecting @ identified accounts
Prescription / Tech Support
Offer management
Distribution
Team
Business
Teams
SMART Products 2013
Power
• Neobreak
• Easy pact CVS
• Easypact MVS & SPS
• Tesys E
• Basic Meters
Life space
• Opale
• Zencelo
(New)
Schneider Electric 4- Division - Name – Date
Industry
• Control & Signaling
• Addition of Basic meters and complete control and signaling products
(New)
Distributor Promo 2013
Basic Meters (DM1000 - DM3000)
Basic Meters
Blore,Hyd,Mum , Pune
Ahemdabad,NCR,
Rest of India
% Disc % Disc
50 -150 40.0% 42.0%
Min order
Value /Qty
Product
Range
Schneider Electric 5- Division - Name – Date
50 -150 40.0% 42.0%
151-300 43.0% 44.0%
301-450 45.0% 46.0%
451-620 47.5% NA
DM 1000
DM 3000
Sr.
No.
Family References
New Promo effective 1st April’13
1
Pushbutton /
Switches / Pilot
Lights
XB* / 9001* Value Based
Value (INR) – Disc
>10,00,000 – 48%
>5,00,000 – 44%
>4,00,000 – 42%
>3,00,000 – 40%
>2,00,000 – 38.5%
>1,50,000 – 37%
>1,00,000 – 35%
<50,000 – 33%
2 Control Station XAL* / XAK*
Value Based
Value (INR) - Disc
>7,00,000 - 52%
>4,00,000 – 50%
>3,00,000 – 45%
>2,00,000 – 40%
>1,00,000 – 35%
3 Pendant Station
XAC* / XD* /
XP* / XY*
4
Foot Switches &
Two hand Control
Distributor Promo 2013 (Control & Signaling)
Schneider Electric 6- Division - Name – Date
>1,00,000 – 35%
<1,00,000 – 33%
XP* / XY*
4 Two hand Control
5 Zelio Control
RE* / RM*
Value Based
Value (INR) – Disc
>3,00,000 – 50%
>1,00,000 – 45%
<1,00,000 – 33%
6 Zelio Time
7 Zelio Count
8 Zelio Analog
9 EM Relays
RXM* / RUM* / SSR*/
RSB* / RSL*
10 Solid State
11 Interfaces
12 Tower Lights XVB* / XVC* / XVM*
Value Based
Value (INR) – Disc
>3,00,000 – 50%
>2,00,000 – 45%
>1,50,000 – 40%
>1,00,000 – 35%
<1,00,000 – 33%
13 Sound / Sirene XVS*
14
Beacons
XVD* / XVR*
Schneider Electric 7- Division - Name – Date
Schneider Electric 8- Division - Name – Date
Schneider Electric 9- Division - Name – Date

More Related Content

Similar to Smart product strategy 2013

Zed-Sales™ - Channel Sales & Distribution Management System by Zed Axis Techn...
Zed-Sales™ - Channel Sales & Distribution Management System by Zed Axis Techn...Zed-Sales™ - Channel Sales & Distribution Management System by Zed Axis Techn...
Zed-Sales™ - Channel Sales & Distribution Management System by Zed Axis Techn...
Rakesh Kumar
 
Marketing Management
Marketing Management Marketing Management
Marketing Management
Karim Soliman
 
Summer internship project report ppt
Summer internship project report pptSummer internship project report ppt
Summer internship project report ppt
jinesh thaker
 
STARTGAME factory - paradigm shift in manufacturing
STARTGAME factory - paradigm shift in manufacturingSTARTGAME factory - paradigm shift in manufacturing
STARTGAME factory - paradigm shift in manufacturing
preben Hjornet
 
Group3 breakeven analysis
Group3 breakeven analysisGroup3 breakeven analysis
Group3 breakeven analysis
Swaraj Dhar, PMP
 
Churn model for telecom
Churn model for telecomChurn model for telecom
Churn model for telecom
Amit Kumar
 
Spend 360 Summary
Spend 360 SummarySpend 360 Summary
Spend 360 Summary
ajlowther
 
Ost CAT
Ost CATOst CAT
Ost CAT
Jeby Benzy
 
B2 b marketing part 1 prof abha wankhede
B2 b marketing part 1 prof abha wankhedeB2 b marketing part 1 prof abha wankhede
B2 b marketing part 1 prof abha wankhede
Sananda Sengupta
 
FIXED LINE PRODUCTS Portfolio Plan.pptx
FIXED LINE PRODUCTS Portfolio Plan.pptxFIXED LINE PRODUCTS Portfolio Plan.pptx
FIXED LINE PRODUCTS Portfolio Plan.pptx
Awab abdalla
 
Chap002
Chap002Chap002
Chap002
soumya.parhi
 
ANEESH_CV NEW updated
ANEESH_CV NEW updatedANEESH_CV NEW updated
ANEESH_CV NEW updatedAneesh Kumar
 
Rock report
Rock reportRock report

Similar to Smart product strategy 2013 (20)

Zed-Sales™ - Channel Sales & Distribution Management System by Zed Axis Techn...
Zed-Sales™ - Channel Sales & Distribution Management System by Zed Axis Techn...Zed-Sales™ - Channel Sales & Distribution Management System by Zed Axis Techn...
Zed-Sales™ - Channel Sales & Distribution Management System by Zed Axis Techn...
 
Nitin Goyal CV
Nitin Goyal CVNitin Goyal CV
Nitin Goyal CV
 
Marketing Management
Marketing Management Marketing Management
Marketing Management
 
Marketing game
Marketing gameMarketing game
Marketing game
 
Summer internship project report ppt
Summer internship project report pptSummer internship project report ppt
Summer internship project report ppt
 
STARTGAME factory - paradigm shift in manufacturing
STARTGAME factory - paradigm shift in manufacturingSTARTGAME factory - paradigm shift in manufacturing
STARTGAME factory - paradigm shift in manufacturing
 
Vikram Taranekar - Resume
Vikram Taranekar -  ResumeVikram Taranekar -  Resume
Vikram Taranekar - Resume
 
Ca final prj
Ca final prjCa final prj
Ca final prj
 
Group3 breakeven analysis
Group3 breakeven analysisGroup3 breakeven analysis
Group3 breakeven analysis
 
Churn model for telecom
Churn model for telecomChurn model for telecom
Churn model for telecom
 
Ent300 module08
Ent300 module08Ent300 module08
Ent300 module08
 
Engineering
EngineeringEngineering
Engineering
 
Spend 360 Summary
Spend 360 SummarySpend 360 Summary
Spend 360 Summary
 
Ost CAT
Ost CATOst CAT
Ost CAT
 
B2 b marketing part 1 prof abha wankhede
B2 b marketing part 1 prof abha wankhedeB2 b marketing part 1 prof abha wankhede
B2 b marketing part 1 prof abha wankhede
 
FIXED LINE PRODUCTS Portfolio Plan.pptx
FIXED LINE PRODUCTS Portfolio Plan.pptxFIXED LINE PRODUCTS Portfolio Plan.pptx
FIXED LINE PRODUCTS Portfolio Plan.pptx
 
Chap002
Chap002Chap002
Chap002
 
ANEESH_CV NEW updated
ANEESH_CV NEW updatedANEESH_CV NEW updated
ANEESH_CV NEW updated
 
Rock report
Rock reportRock report
Rock report
 
CV
CVCV
CV
 

More from Maxpromotion

SURAJ VASTU A project by Suraj Builder
SURAJ VASTU A project by Suraj BuilderSURAJ VASTU A project by Suraj Builder
SURAJ VASTU A project by Suraj Builder
Maxpromotion
 
International Yoga Day Kunjir Public School
International Yoga Day Kunjir Public SchoolInternational Yoga Day Kunjir Public School
International Yoga Day Kunjir Public School
Maxpromotion
 
Avanitec-Pune.pdf
Avanitec-Pune.pdfAvanitec-Pune.pdf
Avanitec-Pune.pdf
Maxpromotion
 
QRICS CALIBRATION LABORATORIES PVT LTD
QRICS CALIBRATION LABORATORIES PVT LTDQRICS CALIBRATION LABORATORIES PVT LTD
QRICS CALIBRATION LABORATORIES PVT LTD
Maxpromotion
 
Migrow Agro Product Catlog
Migrow Agro Product CatlogMigrow Agro Product Catlog
Migrow Agro Product Catlog
Maxpromotion
 
Sri Balajee Industrial Constructions Pvt. Ltd.
Sri Balajee Industrial Constructions Pvt. Ltd. Sri Balajee Industrial Constructions Pvt. Ltd.
Sri Balajee Industrial Constructions Pvt. Ltd.
Maxpromotion
 
Riyaraj Group Of Industries Price List
Riyaraj Group Of Industries Price ListRiyaraj Group Of Industries Price List
Riyaraj Group Of Industries Price List
Maxpromotion
 
Sathe Academy- Student Portfolio
Sathe Academy- Student PortfolioSathe Academy- Student Portfolio
Sathe Academy- Student Portfolio
Maxpromotion
 
Sathe Academy- Student Portfolio
Sathe Academy- Student PortfolioSathe Academy- Student Portfolio
Sathe Academy- Student Portfolio
Maxpromotion
 
Sathe Academy- Student Portfolio
Sathe Academy- Student PortfolioSathe Academy- Student Portfolio
Sathe Academy- Student Portfolio
Maxpromotion
 
Sathe Academy- Student Portfolio
Sathe Academy- Student PortfolioSathe Academy- Student Portfolio
Sathe Academy- Student Portfolio
Maxpromotion
 
Onyx sales and services pune Broucher
Onyx sales and services pune BroucherOnyx sales and services pune Broucher
Onyx sales and services pune Broucher
Maxpromotion
 
Rambert System Elmex Catlog
Rambert System Elmex CatlogRambert System Elmex Catlog
Rambert System Elmex Catlog
Maxpromotion
 
Rambert System Multispan Catlogue
Rambert System Multispan CatlogueRambert System Multispan Catlogue
Rambert System Multispan Catlogue
Maxpromotion
 
Jali Designs Vivid Decor
Jali Designs  Vivid DecorJali Designs  Vivid Decor
Jali Designs Vivid Decor
Maxpromotion
 
Swaraj Roofing Solutions Catalogue
Swaraj Roofing Solutions CatalogueSwaraj Roofing Solutions Catalogue
Swaraj Roofing Solutions Catalogue
Maxpromotion
 
Shweta m. shewalkar
Shweta m. shewalkarShweta m. shewalkar
Shweta m. shewalkar
Maxpromotion
 
Sakshi patil
Sakshi patilSakshi patil
Sakshi patil
Maxpromotion
 
Prajkta karle
Prajkta karlePrajkta karle
Prajkta karle
Maxpromotion
 
Manuja sutar folio
Manuja sutar folioManuja sutar folio
Manuja sutar folio
Maxpromotion
 

More from Maxpromotion (20)

SURAJ VASTU A project by Suraj Builder
SURAJ VASTU A project by Suraj BuilderSURAJ VASTU A project by Suraj Builder
SURAJ VASTU A project by Suraj Builder
 
International Yoga Day Kunjir Public School
International Yoga Day Kunjir Public SchoolInternational Yoga Day Kunjir Public School
International Yoga Day Kunjir Public School
 
Avanitec-Pune.pdf
Avanitec-Pune.pdfAvanitec-Pune.pdf
Avanitec-Pune.pdf
 
QRICS CALIBRATION LABORATORIES PVT LTD
QRICS CALIBRATION LABORATORIES PVT LTDQRICS CALIBRATION LABORATORIES PVT LTD
QRICS CALIBRATION LABORATORIES PVT LTD
 
Migrow Agro Product Catlog
Migrow Agro Product CatlogMigrow Agro Product Catlog
Migrow Agro Product Catlog
 
Sri Balajee Industrial Constructions Pvt. Ltd.
Sri Balajee Industrial Constructions Pvt. Ltd. Sri Balajee Industrial Constructions Pvt. Ltd.
Sri Balajee Industrial Constructions Pvt. Ltd.
 
Riyaraj Group Of Industries Price List
Riyaraj Group Of Industries Price ListRiyaraj Group Of Industries Price List
Riyaraj Group Of Industries Price List
 
Sathe Academy- Student Portfolio
Sathe Academy- Student PortfolioSathe Academy- Student Portfolio
Sathe Academy- Student Portfolio
 
Sathe Academy- Student Portfolio
Sathe Academy- Student PortfolioSathe Academy- Student Portfolio
Sathe Academy- Student Portfolio
 
Sathe Academy- Student Portfolio
Sathe Academy- Student PortfolioSathe Academy- Student Portfolio
Sathe Academy- Student Portfolio
 
Sathe Academy- Student Portfolio
Sathe Academy- Student PortfolioSathe Academy- Student Portfolio
Sathe Academy- Student Portfolio
 
Onyx sales and services pune Broucher
Onyx sales and services pune BroucherOnyx sales and services pune Broucher
Onyx sales and services pune Broucher
 
Rambert System Elmex Catlog
Rambert System Elmex CatlogRambert System Elmex Catlog
Rambert System Elmex Catlog
 
Rambert System Multispan Catlogue
Rambert System Multispan CatlogueRambert System Multispan Catlogue
Rambert System Multispan Catlogue
 
Jali Designs Vivid Decor
Jali Designs  Vivid DecorJali Designs  Vivid Decor
Jali Designs Vivid Decor
 
Swaraj Roofing Solutions Catalogue
Swaraj Roofing Solutions CatalogueSwaraj Roofing Solutions Catalogue
Swaraj Roofing Solutions Catalogue
 
Shweta m. shewalkar
Shweta m. shewalkarShweta m. shewalkar
Shweta m. shewalkar
 
Sakshi patil
Sakshi patilSakshi patil
Sakshi patil
 
Prajkta karle
Prajkta karlePrajkta karle
Prajkta karle
 
Manuja sutar folio
Manuja sutar folioManuja sutar folio
Manuja sutar folio
 

Recently uploaded

一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Boris Ziegler
 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
narasimhamurthyh4
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 

Recently uploaded (20)

一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 

Smart product strategy 2013

  • 2. Strongly driven BU Sales Team Distributor to supportLarge Projects Identified accounts Project Sales Approach Select products are categorized as SMART products based on our strategy to encourage distributors for stock n sell these products through their trained sales force. The objective is to drive the medium market by empowering distributors with a fixed pricing policy and push these products with their own capabilities to a large customer base through strong customer engagement and promotions. SMART Product Strategy Schneider Electric 2- Division - Name – Date Distributor to support in execution Large Projects Diffused, Small & Medium Customers Distributors will front end & drive the Business. Business Team will provide Technical support & product management Identified accounts Large Projects Specifier driven • Small & Medium Customers • Stock n Sell • Fixed Pricing • Bundle the offer • Promotions • Disty Driven SMART Product Strategy Approach
  • 3. SMART Products Sales Approach Stock n Sell through Sales Champs Manage small & Medium customers Conduct Promotions Schneider Electric 3- Division - Name – Date PUSH Sales through small & medium customers Promotions & Loyalty Programs Distributor Training & Manage Disty champs Sharing of Project Info Prospecting @ identified accounts Prescription / Tech Support Offer management Distribution Team Business Teams
  • 4. SMART Products 2013 Power • Neobreak • Easy pact CVS • Easypact MVS & SPS • Tesys E • Basic Meters Life space • Opale • Zencelo (New) Schneider Electric 4- Division - Name – Date Industry • Control & Signaling • Addition of Basic meters and complete control and signaling products (New)
  • 5. Distributor Promo 2013 Basic Meters (DM1000 - DM3000) Basic Meters Blore,Hyd,Mum , Pune Ahemdabad,NCR, Rest of India % Disc % Disc 50 -150 40.0% 42.0% Min order Value /Qty Product Range Schneider Electric 5- Division - Name – Date 50 -150 40.0% 42.0% 151-300 43.0% 44.0% 301-450 45.0% 46.0% 451-620 47.5% NA DM 1000 DM 3000
  • 6. Sr. No. Family References New Promo effective 1st April’13 1 Pushbutton / Switches / Pilot Lights XB* / 9001* Value Based Value (INR) – Disc >10,00,000 – 48% >5,00,000 – 44% >4,00,000 – 42% >3,00,000 – 40% >2,00,000 – 38.5% >1,50,000 – 37% >1,00,000 – 35% <50,000 – 33% 2 Control Station XAL* / XAK* Value Based Value (INR) - Disc >7,00,000 - 52% >4,00,000 – 50% >3,00,000 – 45% >2,00,000 – 40% >1,00,000 – 35% 3 Pendant Station XAC* / XD* / XP* / XY* 4 Foot Switches & Two hand Control Distributor Promo 2013 (Control & Signaling) Schneider Electric 6- Division - Name – Date >1,00,000 – 35% <1,00,000 – 33% XP* / XY* 4 Two hand Control 5 Zelio Control RE* / RM* Value Based Value (INR) – Disc >3,00,000 – 50% >1,00,000 – 45% <1,00,000 – 33% 6 Zelio Time 7 Zelio Count 8 Zelio Analog 9 EM Relays RXM* / RUM* / SSR*/ RSB* / RSL* 10 Solid State 11 Interfaces 12 Tower Lights XVB* / XVC* / XVM* Value Based Value (INR) – Disc >3,00,000 – 50% >2,00,000 – 45% >1,50,000 – 40% >1,00,000 – 35% <1,00,000 – 33% 13 Sound / Sirene XVS* 14 Beacons XVD* / XVR*
  • 7. Schneider Electric 7- Division - Name – Date
  • 8. Schneider Electric 8- Division - Name – Date
  • 9. Schneider Electric 9- Division - Name – Date