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Internet of Things – a reality check
Udine-IoT
April 8th, 2016
Roberto Siagri
Chairman & CEO Eurotech Spa
Eurotech: Committed to a Vision
"The Computer for the 21st Century", Scientific American,
Vol. 265 No.9, pp. 66-75, 1991
Mark Weiser
The most profound
technologies are those
that disappear.
They weave themselves
into the fabric of everyday
life until they are
indistinguishable from it
Pervasive and Ubiquitous Computing
DIGITAL TECHNOLOGIES FOR A BETTER WORLD
www.eurotech.com CONFIDENTIAL
Back in 2005: PERVASIVE Computing & GRID Scenario
“Someday soon,
more than one million
businesses will be connected
to more than one billion
people by one trillion devices”
L.V. Gerstner
Former IBM
Chairman and CEO
Now: IoT & Cloud
IoT & Cloud = Pervasive Computing & Grid +
Software Virtualization Technologies & APIs
Mobile & Web Apps
Pervasive Computers
CLOUD
Now: IoT the driver of Business Innovation
better products,
new services and
the outcome economy
Over time :
the Technology for the “Uberization” of everything
Internet of Things: a reality check
The Pervasive Computer
Machine-2-Machine / Internet of Things applications everywhere…
7
Internet of Things: a reality check
Internet of Things: a reality check
Internet of Things: a reality check
Internet of Things: a reality check
The Innovation Imperative
These forces
(together with the exponential growth of technology)
create environments increasingly vulnerable
to disruption
Late majority: Laggards:
Market share
Time
Innovators: Early majority:Early adopters:
Innovator Dilemmas:
From G. Moore
Crossing the Chasm
Crossing the Chasm
Late majority: Laggards:
Market share
Time
Big Bang Market Adoption
Innovators: Early majority:Early adopters:
Innovator Dilemmas:
Trial users Everyone else
L.Downes P. Nunes Big Bang DisruptionFrom G. Moore Crossing the Chasm to
Innovator Dilemmas:
Brinkler, Scott (2013):
Technology changes exponentially,
Organizations change logarithmically
Technology change
exponentially
Organization change
logaritmically
Rate of
Change
Time
??
????
??
??
Companies in every industry need to assume that a 
software revolution is coming… Marc Andreessen
Innovator Dilemmas:
Products Dematerialization
& Value Chains Deconstruction
GE CEO Jeff Immelt told his troops last year:
“If you went to bed last night as an
industrial company, you’re going to
wake up this morning as a software
and analytics company.”
Data and the 4^ Industrial Revolution
Data are the new raw material:
new source of innovation &
lever to achieve business sustainability.
Transition = Business Disruption
i.e. New value creation
• Improve operational
efficiency
• New connected
ecosystems
• Collaboration between
humans and machines
• Emergence of an outcome
economy
0 1 0 11 00
1 0 1 0 11 1 0 11
1 1 1 000 10 11 1
0 1 0 1 1 0 1 1 1 0 0 0 0 1
1 0 1 1 1 0 11 1 0 11
1 0 1 0 1 0 1 0
1 0 1 0 11 1
0000 1
1 0 1 1 0
11
0 1 0 11 00 1 0
11 0
Adoption and impact path of the Industrial IoT
19
1. Operational
Efficiency
2. New Products &
Services
3. Outcome Economy
4. Autonomous,
Pull Economy
Near-term
Long-term
World Economic Forum:
Industrial Internet of Things:
Unleashing the Potential of
Connected Products and
Services Jan.2015
Time
Change
Fundamental Business Model Shift
products
evolve to
integrated «bundles»
of services
is happening in almost all industries on a global scale
Servitization
DATA
IOT
Sensors
SERVICES
platform
M2M
monitoring
management
REMOTE
Preventive Maintenance
many-to-one
machines
actuators
HMI
nearreal-time
MQTT
PROTOCOLS
field
bus
gateway
MULTI SERVICE
REST unattended
OT
IT/OT INTEGRATION
iPaaS
IaaS
BIG
DATA
ANALYTICS
business intelligence
IT
CEP
CLOUD
on-premise
database
ESB
SaaS
MOBILE
APPLICATION
INTERNET
virtualization
IaaS
IP
open source
CONTEXT
BusinessModels
ASSET
cellular
wireless
satellite
BUSINESS
services
servitization
CUSTOMER
PARTNER
OEMs
ORGANIZATIONS
PRODUCT
VALUE
support
INFRASTRUCTURE
outsourcing
new
business models
everything as a service
DaaS
iPaaS
TCO
FLEXIBILITY
Industry needs  to  combine IT and OT
IT OT
Internet of
Things
Information Technology
Business Process Automation
& Office Automation
Operational Technology
Industrial Process Automation
& Factory Automation
i.e:
Engagement
i.e.:
Predictive Maintenance
+
IoT  enables the  fusion of IT  & OT
OT business opportunities
because of IT integration
• Predictive maintenance
• Remote Monitoring & Assets
Performance Management
• Operational efficiency and
productivity gains
• New more performing Products
IT business opportunities
because of OT integration
• Increase Customers
retention and fidelization
• new business models
• products-as-a-service,
• pay-per-use
• monetization of data
The complexity trap in IoT
In need of a bridge between Distributed Things and Multiple Business Apps
Business
Applications
Sensors,
Actuators,
Displays, …
@
24
How to tame
complexity??
IT
OT
The complexity trap in IoT
In need of a bridge between Distributed Things and Multiple Business Apps
Business
Applications
Sensors,
Actuators,
Displays, …
@
25
How to tame
complexity??
IT
OT
Mobile & Web Apps
IoT platform
Public-Private
Cloud
The IT & OT Pyramids
Internet of Things = Things to Cloud
Telecom
Infrastructure
WAN Networks
SW Gateway
(Software Frameworks & software)
Gateways
CLOUD
IT
OT
Mobile & Web Apps
IoT platform
Public-Private
Cloud
The IT & OT Pyramids
Internet of Things = Things to Cloud
Telecom
Infrastructure
WAN Networks
SW Gateway
(Software Frameworks & software)
Gateways
IT
OT
Eurotech's approach to IoT
Building a bridge between the field and business apps
Business 
Applications
PLCs, Sensors, 
Actuators, HMIs
@
Multi‐
Service
Gateway
Everyware Cloud
IoT
Integration
Platform
28
Eurotech's approach to IoT
Building a bridge between the field and business apps
Business 
Applications
PLCs, Sensors, 
Actuators, HMIs
@
Multi‐
Service
Gateway
Everyware Cloud
IoT
Integration
Platform
29
??
Business 
Apps @
APIs  Interfaces
IoT
Integration
Platform
Act
Integrate
Store
Control
Connect 
+
Field Interfaces
Field ‐
Devices
The coupling trap in IoT
In need of a bridge between Distributed Things and Multiple Business Apps
Multi‐
Service
IoT Gateway
Communicate
Compute  
Collect 
30
Consumers
of Data
Producers
of Data
How to tame 
market and 
technology 
uncertainties?
? ?
Business Apps
Ecosystem
@
Enterprise interface  (IT interface)
IoT
Integration
Platform
Act
Integrate
Store
Control
Connect 
+
Field Interfaces  (OT Interface)
Future proof
Field – Devices
Eurotech’s Approach: Divide and Conquer 
Ingredients for successful IoT recipes 
Multi‐
Service
IoT Gateway
Communicate
Compute  
Collect 
31
any JAVA hardware
OSGi
Mobile & Web Apps
APIs
IT Platform
(IoT Platform)
DataCenter
The IoT IT Pyramid
Internet of Things = Co-Innovate Platform
IT
Co-Ideate
Co-Fund
Co-Build
Co-Distribute
Co-Market
Co-Sell
Co-Revenue Share
SaaS
PaaS
IaaS
The IoT OT Pyramid
Internet of Things = Scalability & HW agnostic
Iaas
WAN Networks
Software Defined Gateway
(Frameworks ,Protocols)
HW Gateways
Fieldbus, PAN, I/O
OT
Wired and Wireless Network
Infrastrutture
IoT Platform as a a new Enterprise tool
Efficiency & Added Value
Assets
Relationship
Management
Transforming Bits of Data at the Edge of the Network
into Actionable Information & Knowledge
Go Innovate
with an
IoT
Ecosystem
to Enable
Your
Innovation
Ecosystem
www.eurotech.com
Thank
You!

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