Presentation for P. of Marketing subject Tri 3, 12/13

1. SMART DUMBELLS

2. Right now, we are experiencing...
Declining revenue for 6 months
Faulty & old equipments

3. Strength

4. Nevertheless, these can be threats to our gym
Lack of health conscious people
New competitors
Free community gym

5. Opportunity
Sponsorship from energy drinks,
protein shakes
S
Strategically situated around
housing and university area

6. SMART DUMBELLS
SMART
ADVERTISEMENTS

7. YOGA
ZUMBA
PRODUCT
LATIN DANCE
AEROBICS
KICKBOXING
MUAY THAI

8. OUR USER-FRIENDLY WEBSITE
PRODUCT
CALORIE COUNTER BOOT CAMP GYM TIMETABLE
HEALTH TIPS EXERCISE RECOMMENDATIONS
DIET MONITOR WORKOUT MILESTONES

9. PLACE

10. PACKAGES
(per monthly)
STUDENT FAMILY CORPORATE SENIOR
PRICE RM 100 RM350 RM450 RM80
(max 4 (max 5
members) members
RM8 PER WALK-IN BASIS,
FOR ANY CLASSES !!

11. PROMOTION

12. PROCESS
Five days Choose One year
Registration trainer membership
free trial
Without
trainer

13. PEOPLE
MORE QUALIFIED
CUSTOMER-FRIENDLY
TRAINERS

14. PHYSICAL
EVIDENCE

15. READY TO
GET FIT ??