Visualizing
  Hacks
         Sumana H
Business Data Visualization Challenge

Problem:
John Smith is a Sales Director. He has 15
Managers, spread across 5 teams reporting to
him. Each of these managers handles multiple
customers. Each of these customers has multiple
accounts. Each account has multiple campaigns.
Phew!

He needs to be able to track performance at the
team level, the manager level, customer
level, account level and finally the campaign level.
A concept view of John’s business, for
                  reference
                                         John

••                                       Smith




                            Team A      Team D      Team E




                     Manager
                                 Manager T
                        R



          Customer   Customer    Customer
              1          2           3




                     Account A   Account B   Account C




                                 Campaign    Campaign    Campaign
                                    A           B           C
Possible Solutions
• A multi-level drill-down tree-map/heatmap
  visualization

• Reference: www.smartmoney.com/map-of-the-
  market/

• Technology - using YUI and javascript .d3
  library
Snapshot
Problem :
• As a owner of website www.XYZ.com , John
  would like to know the engagement and reach of
  his website with his target audience.
• His target audience is spread across multiple
  geographies and across different age groups
• He would like to know the page views, uu, time
  spent for his website.
• visualize a solution for John, to help him get a
  quick view of his website
Network Map Dashboard
Problem:
• John runs a manufacturing factory that he
  inherited from his uncle. He is tech savy, but his
  uncle believed in traditional methods. John
  realized that all the processes in the factory are
  linked, and there are dependencies. His uncle
  had told him that tracking the progress of the
  various processes is a big challenge.
Possible Solution
• Create a network map visualization with each
  node as a process and at any point in time it
  should tell John, if any processes have failed
  and if because of this other dependent
  processes are not able to run
THANK YOU

Data visualisation hacks

  • 1.
  • 2.
    Business Data VisualizationChallenge Problem: John Smith is a Sales Director. He has 15 Managers, spread across 5 teams reporting to him. Each of these managers handles multiple customers. Each of these customers has multiple accounts. Each account has multiple campaigns. Phew! He needs to be able to track performance at the team level, the manager level, customer level, account level and finally the campaign level.
  • 3.
    A concept viewof John’s business, for reference John •• Smith Team A Team D Team E Manager Manager T R Customer Customer Customer 1 2 3 Account A Account B Account C Campaign Campaign Campaign A B C
  • 4.
    Possible Solutions • Amulti-level drill-down tree-map/heatmap visualization • Reference: www.smartmoney.com/map-of-the- market/ • Technology - using YUI and javascript .d3 library
  • 5.
    Snapshot Problem : • Asa owner of website www.XYZ.com , John would like to know the engagement and reach of his website with his target audience. • His target audience is spread across multiple geographies and across different age groups • He would like to know the page views, uu, time spent for his website. • visualize a solution for John, to help him get a quick view of his website
  • 6.
    Network Map Dashboard Problem: •John runs a manufacturing factory that he inherited from his uncle. He is tech savy, but his uncle believed in traditional methods. John realized that all the processes in the factory are linked, and there are dependencies. His uncle had told him that tracking the progress of the various processes is a big challenge.
  • 7.
    Possible Solution • Createa network map visualization with each node as a process and at any point in time it should tell John, if any processes have failed and if because of this other dependent processes are not able to run
  • 9.