Marel Q1 2024 Investor Presentation from May 8, 2024
Examining business through CVP
1. BODY & SENSES GYM
Examining Business’
CVP/Revenue Models and
Increase Customer
Satisfaction
Group 2:
BJ Banzon
Sherrie Banzon
Vivian Dabu
Myra Vargas
2. Where TOTAL FITNESS
is a WAY OF LIFE…
Business Model: Fitness Center
Address: 2nd Floor, One Magnolia Place, Capitol Drive
City of Balanga, Bataan
Start of operation: December 8, 2010
*Although they have one business name, the Gym and the Spa have different operations.
7. The Juice Bar
Power drinks and juices for the members.
8. BODY & SENSES
Target Market: A & B Market
Current Clients: Student, Housewives,Yuppies and Professionals
Class Fee Period Amenities - Gym Spa
Platinum Php20,000 12 months Use of Gym Facilities & Group Forty-eight(48) Spa
Exercise wet floor use
10 Shiatsu/Swedish Massage (w/ wet 10 % discount on
floor) all spa services
Gold Php14,000 6 months Use of Gym Facilities & Group Twenty-two (22)
Exercise Spa wet floor use
4 Shiatsu/Swedish Massage (w/ wet 10 % discount on
floor) all spa services
Silver Php8,500 3 months Use of Gym Facilities & Group Ten (10) Spa wet
Exercise floor use
1 Shiatsu/Swedish Massage (w/ wet 10 % discount on
floor) all spa services
Bronze Php3,000 monthly Use of Gym Facilities & Group
Exercise
1 Shiatsu/Swedish Massage (w/ wet
floor)
Php150 daily
Use of Gym Facilities & Group
Exercise
9. PROMOS
Promo Value
Bring a friend promo Php500 less on individual membership
Group membership: 4 membership on 12 months = 1
4 + 1 promo member free for 12 months
Use of GYM facilities 12 months Php 16,000
& group exercise only 6 months Php 12,000
3 months Php 7,500
monthly Php 3,300
daily Php 150
Personalized training Php2,000
Ten sessions with free one spa service
10. OUR COMPETITORS
Daily Monthly Personalized
Rate
BODY & SENSES 150 3500 2500
Alison Gym 50 600 1500
Muscle Dome 50 600 1500
Bruce Ko 30 400 1000
Bataan Slimmers 50 600 1500
Icy’s 50 600 1500
Gym Haus 40 750 2000
11. OUR COMPETITORS
GROUP AIR CLEAN LOCKER &
EX CON WET
FLOOR
BODY & SENSES
Alison Gym
Muscle Dome
Bruce Ko
Bataan Slimmers
Icy’s
Gym Haus
13. TARGET MARKET
Corporate Accounts like Managers and
Department Heads who do not have an in
house gym
Young Professionals
College Students from Private Schools
Businessmen & their wives
Politicians
Doctors and Medical Representatives
Clients who wish to use a semi-exclusive
gym for their work-out
15. CUSTOMER VALUE PROPOSITION
Course/program for clients:
a. determine desired results and set an
agreed training program,
b. training schedules, supervision and
monitoring,
c. diet planning, supervision, and
preparation,
d. health condition monitoring, and
e. personality development mentoring
TOTAL WELLNESS PROGRAM
16. Our CVP
Competitors Body & Senses
Dance classes Aero & Taebo Retro & Hiphop
Yoga & Taichi
Personality None Personality
development development
seminars and/or Eat more to
mentoring weigh less
Burn fat faster
Increase your
metabolism
Secrets to a
flatter stomach
18. Free Medical Check-up
BATAAN HEALTH SUMMIT
Crizelda Marie Building
Capitol Drive, Balanga, Bataan
(One Minute Away from the GYM)
(047) 7914147
19. Avail Free Medical Check-up
Executive Check-up
Package
worth Php4,500
3 visits =
Monthly Grand
1 raffle
Prizes Prize
coupon
Blood Sugar & Cholesterol Testing
Body Fat Analysis
12-Lead ECG
Treadmill Stress Test
20. Free Medical Check-up
Medical check-up 2-3 days OPD
Laboratory tests Bataan Health Summit:
CBC, Urinalysis, Creatinine, SGPT, FBS, Uric Acid,
Lipid Profile
Ilaya Medical Clinic: Chest X-Ray
Bataan Heart Center: 12- Lead ECG and Treadmill
Stress Test
Optional: Pap Smear (Female)/Prostate
Ultrasound (Male)
Choice of 3 doctors: Endocrinologist, Neurologist,
Cardiologist, Gastroenterologist, General Surgeon,
Ob-Gyn, Nephrologist
Cost of the Free Php4,500 per client
Medical Check-up
22. TOTAL WELLNESS PROGRAM
Personality
development
Personalized work-out
Diet plan
Health assessment
PREVENTION IS ALWAYS
BETTER THAN CURE
23. Steps in Total Wellness Package
Member should enroll a
Membership minimum of 3-12 months
3-12 months membership to avail the
Diet Plan.
Upon Registration, the Strict Diet,
member will be assessed Personalized
by the dietitian, in-house work-out
Doctor, and Personal and Health
Trainer. assessment
Dietitian will assess what type of
diet and when to start. Inform
Dietitian Food allergies
Diet Plan Member will have an option to
get the diet or have it prepared
for them at the restaurant of the
GYM.
24. Revenue Model
Sell Healthy Meals to members and their
friends.
Planned diet for members will be provided by
the GYM at a minimal cost strictly supervised
by a nutritionist or dietitian.
Meals are tailor-fitted to clients health issues
and desired results.
25. Health Bar
Couple’s Choice Treats
Inches Away Diet Meals
Mr. 6-pack Diet
Energy Pak! Meals
Golden Grace Diets
Busy Bod Pounds Less Diet
Carol Calory Conscious
Sweet in Sugarless Meals
27. HEALTH DRINKS
Papaya + Pineapple + Raw Milk - Rich in vitamin C,
E, Iron. Improve skin complexion and metabolism.
Apple + Cucumber + Celery - Prevent cancer,
reduce cholesterol, and eliminate stomach upset
and headache.
Pear & Banana - Regulates sugar
content.
Carrot + Apple + Pear + Mango -
Clear body heat, counteracts toxicity,
decreased blood pressure and fight
oxidization
28. Food Features:
Meals are guaranteed fresh, nutritious and
delicious
Tailored fit to client’s diet plan
Meals will range from Php120-200
Members get automatic 10% discount
Food can be delivered/take-out/dine in
29. Projected Revenues - Gym
New clients generated
◦ CVP – dance, personality devt
◦ Health bar
◦ Medical check up
Cost
◦ Dance, personality devt, medical check up
Projected Increased in Net Income
30. Projected Revenues – Health Bar
Projected Gross Income
◦ On Meals and Drinks to members
◦ On Meals and Drinks to non-members
Cost of Goods Sold
◦ Raw materials and labor
Fixed Costs
◦ Rent, utilities
◦ Investments (depreciation/amortization)
Projected Increased in Net Income
