The document discusses a smart city technology platform that collects and analyzes citizen mobility data through mobile devices. The platform segments citizens into profiles based on analyzed behavior and lifestyle data to provide personalized route and mobility recommendations. It aims to support more sustainable transportation choices and two-way communication between citizens and policymakers to shape urban planning.

1. Mobility in the hands of the citizens
Smart City Technology
An alliance with Ghent University

2. From mobile data to smart life.
adding value to society
by assigning value to data

3. SMART CITIZENS
LIFESTYLE
BEHAVIOR
RECOMMENDATIONS
PERSONAL DATA
sustainable lifestyles
shaping our cities

4. GREEN COMMUTER
PROFILE SEGMENT
ON THE TRAIN
SPORTIVE
PROFILE SEGMENT
WORKAHOLIC
PROFILE SEGMENT
FROM CONSUMER PROFILING
TAKING THE METRO
CYCLING

5. TO CITIZEN PARTICIPATION
FROM CONSUMER PROFILING

6. sentiance
platform
SDK
CONSUMER DATA
PERSONALIZED
RECOMMENDATIONS
& INSIGHTS
AGGREGATED DATA

7. sense and interpret the contextual cues of a mobile user
uncover habits and predict human behavior
learn about the ever-changing personalities of a mobile user
Layer 1
Layer 2
Layer 3
aggressive driver
…
…
waking up
…
heavy commute
cycling
walking
running
car
subway
train
on the bus
boat
sitting
standing
airplane*
biking
arriving at home, work, ...
shopping
lunch
inactive
noisy environment*
taking the train
horse*
home
working
in company*
green commuter
workaholic
CONTEXT
defines the moment
L2 moments
L3 profile segments
L1 events
CONSUMER
PROFILING
commuting
motorcycle
agitated*
suddenly stopped
tram
climbing*
*subject to sensor availability/capability and/or user permissions

8. smart & human centric mobility solution
for fleet, transport & mobility management
real-time & multimodal route recommendations
SMART
CITIZEN
SMART
on-the-MOVE!
smarter
mobility

9. sustainable mobility
personal mobility coach
The system supports a Policy 2.0 implementation
and implements a two-way communication
channel between policy-maker and citizen.
SMART
on-the-MOVE!

10. COLLECTING & REPORTING
aggregated mobility data
ANALYSING
personal commuting
behavior
ROUTE
RECOMMENDATIONS
based on individual
behavior & lifestyle
COLLECTING & LEARNING
user feedback & emotions
1
2
3
4
SMART
CITY
SMART
CITIZEN

11. trips
PERSONALIZED ROUTE
RECOMMENDATIONS
REAL-TIME CITIZEN DATA COLLECTION
MOBILITY
BEHAVIOR
CONSUMER
METRICS
SPATIAL
INSIGHT
SMART
CITY
SMART
CITIZEN

12. Providing you with personalized recommendations
where and when you need it

13. Data Platform
SMART
on-the-MOVE!

14. for more info:
www.sentiance.com