The document presents a concept for a collaborative app to help municipalities better plan mobility hubs through participatory engagement with mobility users. The app would allow users to provide input on their mobility needs, hub usage, and service opinions, and municipalities to access affordable quality data for planning. Service providers could also target new solutions based on anonymized user data. The goal is to move beyond costly traditional planning methods to an engaging collaboration between users, cities, and providers for sustainable long-term mobility visioning. A white label platform business model is proposed with licensing fees for municipalities and selling of enriched anonymized data to service providers.

1. BRENT Van Hecke
DORI Goldberg
ALINA Sarvaretdinova
CHARBEL Abou Younes
MARCELO Godinho
URBAN MIX TEAM
8st Dec 2020
DESIGNING TOMORROW'SMOBILITY HUBS, TOGETHER.
Project
Participative
Mobility

2. CONCEPT THINKING | MOBILITY HUB PLANNING PAINS
• Costlyresearch*1
• Spot survey
• Not always relevant
NO AFFORDABLE
QUALITYDATA
*1 Civitas, Participation 2.0inthesustainableurbanmobility planning process – experiences from the civitasdyn@mo project
*2 CH4LLENGE Participation Manual: Actively engaging citizensandstakeholders in thedevelopment of SustainableUrban Mobility Plans, March 2016, M. IndenauandS.Böhler-Baedeker
*3 Eltis https://www.eltis.org/mobility-plans/city-database, Woluwe St Lambert Commune https://wbsrv.woluwe1200.be/Budget_Participatif_Vote
*4
https://ec.europa.eu/transport/facts-fundings/scoreboard/compare/people/rail-transport-consumer-satisfaction_en
*5 Deloite Future of Mobility, A New Deal for Mobility in Belgium, May 2019, Figure 2 pg7
More than 50% of all Belgians
don't perceive public transport as
reliable andeasy to use *5
Almost 1 out of 4
EU-citizens are unsatisfied with
Urban transport*4
POOR SATISFACTION &
UNSUSTAINABLETRANSPORT
NO COLLABORATIVE
MOBILITYPLANNING
• ‘Decide – announce – defend’*2
• Very limited co-creation
• Not engaging*3
+ =

3. HOW MIGHTWE GIVE MOBILITYHUB USERSMORE
VOICEAND MUNICIPALITIES MOREQUALITY
INFORMATIONFORLOCALMOBILITYPLANNING?
CONCEPT THINKING | OUR TRIGGER QUESTION

4. OUR PRODUCT | WHAT WE WILL DELIVER
A COLLABORATIVEAPP IN WHICH...
MOBILITY USERS can
expresswhatthey need,
how theyuse and what
theythink about the
mobilityhubs
MUNICIPALITIES can
create collaborative
planningand access a
continuousinflow of
affordable qualitydata&
SERVICE PROVIDERS
can delivertargeted
newservices and
solutions@ the hubs

5. OUR PRODUCT | WHAT IT MEANS TO USERS & CITIES
MY PRIORITYon mobility planningoptions
MY OPINIONon today’s mobility services
MY INPUT on missingservices
WE FOLLOW the implementation of projects
MYVOICEOURCITY
WE EXCHANCE experience with other users
COMMUNITY COLLABORATION on planning
LEARNING from the information shared
HEARING citizens and mobility users
DIVERSIFYING ENGAGED voices
YOURNEEDSOURPLANNING
INFORMED DECISION making
WE SHARE the way my journey happen SUSTAINABLE longterm vision

6. OUR PRODUCT | BUSINESS MODEL
WHITE LABEL PLATFORM
Scalable toany municipality
with minimum adaptation
MUNICIPALITIES
LICENSE FEE
1k€ yearly license
per 10k inhabitants *1
SERVICE PROVIDER HUB DATA
SELLING
5k€ x 1k enriched anonymized
Relevant data (GDPR) *2
DATA
INGESTION
DATA
ENRICHMENT
DATA
TARGETING
DATA
REPORTING
*1 Expected 10% conversion rate – 1eur per adoption vs 10eur for quantitative panel
https://www.intotheminds.com/blog/en/market-research-what-does-it-cost/
*2 https://www.more-with-mobile.com/2013/06/prices-and-value-of-consumer-data.html

7. LET’S MAKE MOBILITY AN ENGAGING COLLABORATION
FEASIBLE TO DELIVER ORIGINAL SOLUTION SUSTAINABLE MINDED

8. THANK YOU!
Q&A