The document discusses how page speed matters for several reasons. Faster page speeds reduce the carbon footprint of the internet by reducing the energy used to load web pages. Testing the page speeds of two charity websites showed one site had a carbon footprint that was equivalent to boiling nearly 300,000 more cups of tea per year than the other site due to the slower page speeds. The document also discusses how slower page speeds disproportionately impact users in developing areas of the world with slower internet connections and higher data costs, potentially preventing access to important information. It provides eight recommendations for improving page speed, such as reducing content size, optimizing images/videos, using standard fonts, minimizing JavaScript, and using server caching and content delivery networks.

1. Why page speed matters…
WITHOUT mentioning
conversions once
Slideshare.net/NickVines/
@Telescopnic
Nick Vines (he/him)
Torchbox

2. About me:
nick.vines@torchbox.com @telescopnic
www.linkedin.com/in/nick-vines

3. Who are Torchbox?

4. How is SEO in the charity
sector different?
@ torchbox @telescopnic #BrightonSEO

5. Carbon footprint

6. News flash: Using the internet uses energy
(a lot of it!)
@ torchbox @telescopnic #BrightonSEO

7. The hidden cost
of the internet:
4% of global
greenhouse gas
emissions
Frédéric Bordage, GreenIT.fr
@ torchbox @telescopnic #BrightonSEO

8. The internet would
be the 5th most
polluting country in
the world!
Country
CO2 Emissions
(Tonnes)
China 10,432,751,400
USA 5,011,686,600
India 2,533,638,100
Russia 1,661,899,300
The Internet 1,434,294,400
Japan 1,239,592,060
Germany 775,752,190
@ torchbox @telescopnic #BrightonSEO

9. So what has this got to
do with page speed?
@ torchbox @telescopnic #BrightonSEO

10. Action For Children:
CWV score: 71 /100
TTFB: 0.6 sec
FCP: 1.1 sec
Another Children’s Charity:
CWV score: 55 /100
TTFB: 0.5 sec
FCP: 5.1 sec
@ torchbox @telescopnic #BrightonSEO

11. Action For Children:
Another Children’s Charity:
https://www.websitecarbon.com
@ torchbox @telescopnic #BrightonSEO

12. Yearly output of CO2 for each site:
Action For Children: 350kg of CO2
e
Another Children’s Charity: 2,200kg of CO2
e
@ torchbox @telescopnic #BrightonSEO

13. Yearly output of CO2 for each site:
Action For Children: 350kg of CO2
e
…equivalent to boiling water for 47,000 cups of tea
Another Children’s Charity: 2,200kg of CO2
e
…equivalent to boiling water for 296,000 cups of tea
@ torchbox @telescopnic #BrightonSEO

14. So what can SEOs do?
@ torchbox @telescopnic #BrightonSEO

15. You could…
Use a green hosting
provider
Test using Green Web Foundation
@ torchbox @telescopnic #BrightonSEO

16. You could…
Offset your carbon cost
We use: https://treesforlife.org.uk
@ torchbox @telescopnic #BrightonSEO

17. You could…
Make your website FASTER!
@ torchbox @telescopnic #BrightonSEO

18. Making your website
work for everyone

19. Not everyone is accessing your site on a
high spec device over a fast connection.
@ torchbox @telescopnic #BrightonSEO

20. @ torchbox @telescopnic #BrightonSEO

21. @ torchbox @telescopnic #BrightonSEO

22. 92% internet
connectivity rate
95% coverage
by 4g network
@ torchbox @telescopnic #BrightonSEO

23. 92% internet
connectivity rate
95% coverage
by 4g network
8%
@ torchbox @telescopnic #BrightonSEO

24. Who falls into the 8%?
@ torchbox @telescopnic #BrightonSEO

25. You could be:
Experiencing homelessness
@ torchbox @telescopnic #BrightonSEO

26. You could be:
Experiencing homelessness
Recently bereaved
@ torchbox @telescopnic #BrightonSEO

27. You could be:
Experiencing homelessness
Recently bereaved
Experiencing a mental health crisis
@ torchbox @telescopnic #BrightonSEO

28. (Compared to 25Mbps in
the UK on 4g connection)
78% of internet
users are on
mobile device
Average
download speed
of 8Mbps
Statistics for Sub-Saharan Africa:
@ torchbox @telescopnic #BrightonSEO

29. @ torchbox @telescopnic #BrightonSEO

30. Slow sites suck...
@ torchbox @telescopnic #BrightonSEO

31. Reducing the load time of your site
= Happy users on ALL connections
@ torchbox @telescopnic #BrightonSEO

32. Cost

33. Data might be cheap in the UK,
but that isn’t always the case
@ torchbox @telescopnic #BrightonSEO

34. UK:
$0.79
Average cost per Gb:
Kenya:
$0.84
South Africa:
$2.04
@ torchbox @telescopnic #BrightonSEO

35. (but it is all relative)
UK:
$0.79
Average cost per Gb:
Kenya:
$0.84
South Africa:
$2.04
@ torchbox @telescopnic #BrightonSEO

36. Imagine this:
You are a person in Madagascar wanting
to learn about 'loss and damage’
@ torchbox @telescopnic #BrightonSEO

37. You make a Google search:
@ torchbox @telescopnic #BrightonSEO

38. You click on the first link:
1.9Mb
$0.04
@ torchbox @telescopnic #BrightonSEO

39. You click through to 2 more pages:
1.7Mb
$0.04
2.3Mb
$0.05
@ torchbox @telescopnic #BrightonSEO

40. How much does that cost?
5.9Mb
$0.13
1.9Mb
$0.04
2.3Mb
$0.05
1.7Mb
$0.04
@ torchbox @telescopnic #BrightonSEO

41. Cost is
relative…
Daily Income: $4.30
@ torchbox @telescopnic #BrightonSEO

42. Cost is
relative…
Daily Income: $4.30
Cost to visit WRI site: $0.13
@ torchbox @telescopnic #BrightonSEO

43. Cost is
relative…
Daily Income: $4.30
Cost to visit WRI site: $0.13
Percentage of Daily Income: 3%
@ torchbox @telescopnic #BrightonSEO

44. So what can SEOs do?
https://whatdoesmysitecost.com
@ torchbox @telescopnic #BrightonSEO

45. 8 actions to reduce
page load speed

46. Easy right…
Just improve your Core Web Vitals score?
@ torchbox @telescopnic #BrightonSEO

47. So what else can
you do?
@ torchbox @telescopnic #BrightonSEO

48. Step 1:
Reduce the amount
of stuff users need
to download.
@ torchbox @telescopnic #BrightonSEO

49. Step 2:
Reconsider image
and video use.
@ torchbox @telescopnic #BrightonSEO

50. Step 3:
Use standard fonts.
@ torchbox @telescopnic #BrightonSEO

51. Step 4:
Use less Javascript.
@ torchbox @telescopnic #BrightonSEO

52. Step 5:
Use static pages.
@ torchbox @telescopnic #BrightonSEO

53. Step 6:
Use server caching.
@ torchbox @telescopnic #BrightonSEO

54. Step 7:
Use clean code.
@ torchbox @telescopnic #BrightonSEO

55. Step 8:
Use a data centre
close to your users.
(or a CDN)
@ torchbox @telescopnic #BrightonSEO

56. (Did I mention we’re hiring???)
nick.vines@torchbox.com
linkedin.com/in/nick-vines