SlideShare a Scribd company logo
Sales & Marketing,
Technology Trends 2018
SIX
Small Business
Personalized Marketing
Content for Millennials
1
millennials are spending
$600 million a year
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
looking for personal, quick,
mobile, and original content
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
Social Media & Live
Video on the Rise
2
41% of millennials
use social media every day
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
22% of the world’s total
population uses Facebook
81% of millennials check
Twitter once per day
Snapchat reaches 41%
of 18 to 34-year-olds
51% of Instagram users
access the platform daily
Account-Based Selling
(ABS)
3
ABS allows you to spend time upfront
to identify high-value clients/accounts.
What is ABS?
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
use CRM, like Dynamics 365, to:
identify high impact players
deliver tailored content
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
Adopting Analytics
in 2018
4
46% of SMBs don’t know if their
marketing efforts are effective
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
only 26% of them are willing to
spend more on analytics in 2018
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
Solutions?
use a Business Intelligence tool,
like Power BI
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
delve deeper into your data
to make more informed decisions
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
More Focus on
Working Remotely
5
SMBs can save $20k for each full-
time employee, working remotely
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
remote working could increase
employee productivity by 30%
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
SMBs that allow remote working
show a 50% decrease in employee
turnover rates
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
Bring Your Own Device
(BYOD)
6
42% of SMBs report their employees
ask to use personal devices for work
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
implementing BYOD?
make sure your org stays secure
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
Check your current security status and
improve it accordingly by conducting
Cybersecurity Assessment
Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
How?
Related Posts
Protect Your Data: 7 Ways to
Improve Your Security Posture
Power BI, Your Business Intelligence
Tool – Features & Benefits
www.ProServeIT.com | Cloud@ProServeIT.com | @ProServeIT
CRM Benefits for SMBs – Use Your
Data to Sell More!

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Small Business Sales & Marketing and Tech Trends 2018

  • 1. Sales & Marketing, Technology Trends 2018 SIX Small Business
  • 3. millennials are spending $600 million a year Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 4. looking for personal, quick, mobile, and original content Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 5. Social Media & Live Video on the Rise 2
  • 6. 41% of millennials use social media every day Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 7. 22% of the world’s total population uses Facebook
  • 8. 81% of millennials check Twitter once per day
  • 9. Snapchat reaches 41% of 18 to 34-year-olds
  • 10. 51% of Instagram users access the platform daily
  • 12. ABS allows you to spend time upfront to identify high-value clients/accounts. What is ABS? Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 13. use CRM, like Dynamics 365, to: identify high impact players deliver tailored content Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 15. 46% of SMBs don’t know if their marketing efforts are effective Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 16. only 26% of them are willing to spend more on analytics in 2018 Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 17. Solutions? use a Business Intelligence tool, like Power BI Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 18. delve deeper into your data to make more informed decisions Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 19. More Focus on Working Remotely 5
  • 20. SMBs can save $20k for each full- time employee, working remotely Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 21. remote working could increase employee productivity by 30% Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 22. SMBs that allow remote working show a 50% decrease in employee turnover rates Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 23. Bring Your Own Device (BYOD) 6
  • 24. 42% of SMBs report their employees ask to use personal devices for work Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 25. implementing BYOD? make sure your org stays secure Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/
  • 26. Check your current security status and improve it accordingly by conducting Cybersecurity Assessment Original Post: http://www.proserveit.com/the-top-6-small-business-trends-for-2018/ How?
  • 27. Related Posts Protect Your Data: 7 Ways to Improve Your Security Posture Power BI, Your Business Intelligence Tool – Features & Benefits www.ProServeIT.com | Cloud@ProServeIT.com | @ProServeIT CRM Benefits for SMBs – Use Your Data to Sell More!