Learn how to implement text message marketing to create a VIP Club service for customers.

1. TODAY’S RESTAURANT
MARKET CHALLENGES

2. THE THREE BIGGEST CHALLENGES
FACING RESTAURANTS IN TODAY’S
MARKET ARE:
Keeping the restaurant full –
especially during non peak hours
Building a loyal tribe of repeat
customers in this touch economy
Breaking through the clutter factor and
getting potential clients to respond to
advertising and marketing messages.

3. THE COMPETITIVE LANDSCAPE FOR
BUSINESS HAS CHANGED DRAMATICALLY!

4. GET YOUR MESSAGE ACROSS
WITH THE BEST RESPONSE
Direct Mail Response
LESS THAN 1%
Email Response
LESS THAN 2%–10%
Radio Response
LESS THAN 1%–2%

5. DO YOU HAVE AN EASY
AUTOMATED WAY TO
FOLLOW-UP WITH YOUR
CUSTOMERS?

6. It costs 6 to 7 times less to get an
existing customer to buy from you
compared to acquiring a new customer

7. It costs 6 to 7 times less to get an
existing customer to buy from you
compared to acquiring a new customer

8. The core success of your restaurant is not
ONLY your great food & service. It’s having
direct access to your customers.

9. A follow-up system is like having a personal
CASH MACHINE.

10. IT’S TIME TO
RETHINK MARKETING

11. “Marketing is Only Effective when you have a Platform
of Ears & Eyes attentive to your Message.”

12. What is mobile marketing?
“A set of practices that enable organizations to communicate and engage
with their audience in an interactive and relevant manner through any mobile
device or network.”
– Mobile Marketing Association
“Mobile marketing is businesses COMMUNICATING with consumers on their
mobile phones with their explicit permission at the right time, at the right
place while providing relevant value.”

13. 90% of text messages are read
within one minute of receipt.

14. why mobile?
• Mobile is the only data that is always on.
• Demographic of 21-49 year olds account
for 73% of all text messages sent.
• Average american spends 2.7 hours per
day socializing on their mobile device.

15. BENEFITS OF MOBILE
For every $1 spent on Mobile
advertising returns an average
R.O.I of $17-$43!

16. GET YOUR MESSAGE ACROSS
WITH THE BEST RESPONSE
Direct Mail Redemption
LESS THAN 1%
Email Redemption
LESS THAN 2%–10%
Text Redemption
LESS THAN 10%–30%

17. BENEFITS OF MOBILE
• Can craft communication messages instantly
opposed to wait for print advertisement.
• All marketing is trackable.
• Able to provide clients timely information to
foster deeper loyalty.
“It’s clear that retailers that don't embrace mobile phone technology in the coming
year will be left behind, as much as those who sat on the sidelines of digital or social
media are now playing catch up.”
– Advertising age

18. HOW TEXT MARKETING WORKS
Ask customer if they would
like to join your mobile V.I.P.
rewards club. You provide a
compelling offer: free drink,
dessert, %off, etc.
1.
Customer texts your special
keyword to redeem their V.I.P.
incentive for joining your
mobile club.
2.
Customer receives a reply
text notifying them of joining
your club and to receive their
mobile coupon offer.
3.
Customer is added to your
database. Market and
communicate on demand! Ask
them to join your mobile V.I.P.
rewards club and provide a
compelling offer: free drink,
dessert, %off, etc.
4.
Increase foot
traffic, sales,
& customer
retention
today!

19. Your very own
V.I.P Club!

20. HOW IT WORKS
Would you like to
join our mobile
V.I.P. Club?
Sure!

21. Customer texts the restaurant
special keyword to join the club

22. Customer gets
AN INSTANT REPLY
Thanks for joining
our V.I.P. program.
Look forward to
special offers and
deals!

23. SLOW NIGHT?
CREATE BUSINESS
ON DEMAND INSTANTLY!

24. What you will need to start...

25. SMS PROVIDER:
Custom branded Mobile V.I.P. Club System

26. TOOLS AND RESOURCES:
Custom designed flyers, poster
boards, & in-house Marketing
Material for your V.I.P club.

27. KNOWLEDGE AND EXPERTISE:
Done for you service & Total
Management. Facilitation of SMS
communication messages.

28. PRICING
ONE TIME SET-UP MONTHLY MANAGEMENT
• Set-up of text platform
• Ordering of table tents
• Custom printed Material for
Business
• Hosting of V.I.P. members
and marketing facilitation
• Monthly SMS allotment 4-8 to
month
• Lead statistics and marketing
assessment tracking list
segmentation

29. WILL SMS MARKETING HELP ME INCREASE REVENUE?

30. HOW WE ARE HELPING
RESTAURANTS...
• Create a noticeable R.O.I & make your
ad dollars work better for cheaper.
• Increasing frequency of customers-
retention and creating deeper loyalty .
• Significantly increase sales & keep
restaurant full on demand.
• Overcoming the 3 main challenges

31. LET’S GET STARTED RIGHT NOW!
$397 value: CUSTOM SMS SYSTEM AND
EXPECTED REVENUE REPORT. Click the button
below!
OR
Get a custom SMS REVENUE PROJECTION
REPORT only, and implement a mobile strategy
on your own.