Most companies' social media dashboards are too focused on key performance indicators and not robust or adaptable enough to changes in the social environment. As a result, the dashboards cannot answer important marketing questions or adapt measurement methods. Additionally, dashboards alone cannot address all aspects of the data science process hierarchy. This leaves clients unable to answer key management questions using the dashboards. SMACK aims to address these issues by combining experts from different digital fields to provide the most accurate, actionable insights. SMACK delivers various social media reports, insights, advisory services, and data architecture and analysis.

1. SMACK
Social Media Analytics Caucus by Khalid
The people approach in getting the
right social media data translated
right, at the right time.

2. SMACK
• Most companies
have Social Media
Dashboards that are
very KPI specific and
is not robust or
dynamic to changes
in the social media
environment.
• The dashboards
does not answer
pertinent marketing
questions and
unable to change
methods of
measurements.
Sample of Social Media Dashboard

3. SMACK
• In the hierarchy of
data science
process, a
dashboard is unable
to address most
actions in the
process.
• RESULT:
Clients can’t answer
key management
questions using the
dashboard.
• End Results:
 Dashboard terminated
 Idea of Social Media
Analytics trashed

4. SMACK
• SMACK combines
the experience and
skills from experts in
different branches of
the digital tree
working to address
issues
• With experts in
different fields
providing their input,
your business will
get the most
accurate actionable
insightsCombining the scientific approach in
getting the best data, the best team
Data
Scientist
Market ResearcherContent
Specialist
SEO
Specialist
Statistician
Social
Media
Analyst
Social Media
Analyst
IT and
Application

5. SMACK – We Deliver
• Daily/Weekly/Monthly social media reports
• Insights and Advisory
• Social Media Community, Content & Campaign management
• Propose and maintain Data Architecture Management
• Constant analysis of social media and operational data