How Technology Can Enable Product and Process Innovation
1. DMA2013 – Strategic Summit
How Technology and Analytics
Can Enable Product and
Process Innovation
October 13, 2012
1 DMA2013 – Strategic Summit
2. Participants
Moderator:
Dr. James “Jackson” Barrett, President, Resonant Analytics
Panelists:
Theresa Kushner, Senior Director of Customer Intelligence, Cisco Systems
Janet Viane, VP, Marketing Operations, Sears Holding Corporation
Chris Harrison, Chief Technology Officer, Marketing Technology, Epsilon
Kevin Slatter, Director, Data & Analytics, G2 Joshua, London
2 DMA2013 – Strategic Summit
3. How Technology and Analytics Can Enable Product and
Process Innovation
Optimize your systems to execute upon existing and future strategies
Gain visibility into data needed to make good decisions for customers
Create technical architecture that provides a competitive advantage
Manage marketing tasks as seamlessly as possible with automation solutions
3 DMA2013 – Strategic Summit
4. Key Subject Areas for the Panel
Theresa – Gaining efficiency by servicing a siloed organization from a common
platform
Chris – Leveraging systems to deliver on the appropriate decision cycle
Janet – Using data and systems to inform macro marketing decisions
Kevin – Utilizing technology to deliver the brand experience across all touch
points
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5. Open for Audience Questions and Discussion
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6. Session Wrap up
Closing remarks by each panelist:
Kevin Slatter
Theresa Kushner
Chris Harrison
Janet Viane
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5 minI’ll frame the session topic and then introduce each panelist. I’ll ask that you stand or at least raise your hand.
1-2 minutes each bullet (total 8 minutes)These are the main agenda point in the sessionwrite up. I’ll provide a general introduction to the topic, then I’d like to introduce these points, by asking each panelist to briefly discuss one point. Suggested line up:Optimize your systems to execute upon existing and future strategies (Theresa)Gain visibility into data needed to make good decisions for customers (Janet)Create technical architecture that provides a competitive advantage (Chris)Manage marketing tasks as seamlessly as possible with automation solutions (Kevin)
2-3 minutes each point (total 12 min)From our “prep interviews” I took each of these as a key item that I thought would be great to raise in the discussion. I’ll start by asking about each point and asking the person above to expand. Other panelists feel free to engage in the discussion as well.If you have a different “key subject” that you’d prefer, let me know and I’ll make the change.
15-20 minI’ll specifically ask for questions and discussion from the audience. If we don’t get a good start, I’ll ask specific audience members a question (I’ll try to have a “plant” prior to starting).
2 min each (9 min, with my closing and thank you’s)
If we stay on track, we’ll finish in 56 minutes. Wish me luck!
