Name: SUJIL ANTO
University: T JOHN INSTITUTE OF
Year/Semester: 3rd year /6th sem
Branch: Information Science (ISE)
Twitter Id: https://twitter.com/sujilanto
SMAC - An Introduction
SMAC (Social, Mobile, Analytics and Cloud) is an IT trend that impacts
enterprises/businesses and consumers in a positive and compelling way.
Access to services and products anyplace, anytime and end-to-end.
Preferences/choices and content are pervasive and personal
Lower cost of operations (IT related or otherwise) thorough Analytics and
Better marketing (cross-sell/up-sell) through Social Networks.
Better Customer acquisition/retention processes through Mobile and
Enables to compete effectively in cutting-edge market segments through all
"Positivity" of SMAC
Provides WIN-WIN situations for both Businesses and Consumers.
Ease of doing business and ease of operations
Compelling aspect of SMAC
More reasons to embrace SMAC
Business need to stay "relevant and competitive".
SMAC - By Example
Take for example, the E-Commerce landscape:
Product information, Likes, Feedback of services are shared on social
Social networks are used for ad-campaigns, targeted marketing and
A mobile app is a must for E-Commerce, now-a-days.
Consumers purchases are becoming more popular from mobiles
E-Commerce firms analyze sales trends and even can forecast the
demand for products.
"Big Data" is becoming a competitive-edge
Ease of IT operations
Better option to scale-up and scale-down computing resources as per
SMAC -The latest trends
25% people on this planet use social media and numbers are set
to rise rapidly.
Likes, Choices, Events, Decisions are "sharable" and "available"
Almost everything is available on your smartphone.
Forecasting customer demand trends
Cloud based Analytics solutions
Hardware, Software, Network and Infrastructure are "scalable"
Caution: Security of data is a concern.
SMAC - Big Impact Trends in
the next 5 years
By 2017, SMAC trends will drive > 26% of the total enterprise
software market revenue - A Gartner prediction.
Social media will become more pervasive
By 2016, there will be more than 10 billion mobile devices in the
Cloud based Analytics will become better and cheaper.
Analytics will drive business decisions faster, better and at low
Better cloud offerings from multiple vendors at lower rates.
Mitigation of concerns related to data security, privacy and
My areas of interest are:
If given an internship in SMAC:
Would like to leverage "sum is greater than the parts"
aspect of SMAC.
Creating high-impact and targeted consumer
experiences using social networks and mobile.
Provide multi-device apps
Enable scalable computing for the businesses, lower
IT costs and streamline processes.