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  1. 1. Name of the Candidate: Yasha V Name of the College University in India: Nitte Meenakshi Institute of Technology Place: Bangalore Year: Completed 2nd year Branch: CSE
  2. 2. ABOUT SMAC • Stands for social, mobile, analytics and cloud. • It is a concept that four technologies are currently driving innovation in business. • It allows a business to improve its operations. • Many consider is as the 5th wave of corporate IT.
  3. 3. WHY SMAC? The four technologies of SMAC are very popular in today's world Social: Social media has provided businesses with new ways to reach and interact with customers. Mobile: Has changed the way people communicate, shop and work. Analytics: Allows businesses to understand how, when and where people consume certain goods and services. Cloud: Provides a new way to access technology and the data a business needs to quickly respond to changing markets and solve business problems.
  4. 4. MY INTEREST IN SMAC o There are four different technologies related to this topic. Each has its own individual characteristics and can be used to impact a business. o Together it provides a synergy that can greatly develop a business. o I would love the opportunity to learn about the four topics, especially mobile application. It would be a great opportunity to improve my knowledge on cyber- security frameworks used my organizations. SMAC has therefore captured my attention!
  5. 5. 5 YEARS LATER…  It is proving to be a disruptive force that is creating entirely new business models for service providers.  Businesses get closer to the customer with minimal overhead and maximum reach.  The growth of data that is being created by mobile devices, sensors, social media, loyalty card programs and website browsing is creating new business models built upon customer-generated data.
  6. 6. SUMMARY
  7. 7. CONCLUSION It can never be an afterthought. SMAC is the new future which creates a competitive advantage in the IT world. THANK YOU.

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