Name of the Candidate: Yasha V
Name of the College University in
India: Nitte Meenakshi Institute of
Year: Completed 2nd year
• Stands for social, mobile, analytics and cloud.
• It is a concept that four technologies are
currently driving innovation in business.
• It allows a business to improve its operations.
• Many consider is as the 5th wave of corporate
The four technologies of SMAC are very popular in
Social: Social media has provided businesses with new
ways to reach and interact with customers.
Mobile: Has changed the way people communicate,
shop and work.
Analytics: Allows businesses to understand how, when
and where people consume certain goods and
Cloud: Provides a new way to access technology and
the data a business needs to quickly respond to
changing markets and solve business problems.
MY INTEREST IN SMAC
o There are four different technologies related to this
topic. Each has its own individual characteristics and
can be used to impact a business.
o Together it provides a synergy that can greatly develop
o I would love the opportunity to learn about the four
topics, especially mobile application. It would be a
great opportunity to improve my knowledge on cyber-
security frameworks used my organizations.
SMAC has therefore captured my attention!
5 YEARS LATER…
It is proving to be a disruptive force that is
creating entirely new business models for
Businesses get closer to the customer with
minimal overhead and maximum reach.
The growth of data that is being created by
mobile devices, sensors, social media, loyalty
card programs and website browsing is
creating new business models built upon