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Smac by Uday
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SMAC

In this presentation, Arpit introduces the topic of SMAC and associated trends. Arpit's interest area lies in Predictive Analytics where he is fascinated by how past data can be used to predict the future.

In this presentation, Arpit introduces the topic of SMAC and associated trends. Arpit's interest area lies in Predictive Analytics where he is fascinated by how past data can be used to predict the future.

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SMAC

  1. 1. SOCIAL , MOBILE, ANALYTICS, CLOUD Name: Arpit Dugar Email : arpit.dgr@gmail.com Twitter Id: @arpit_dgr College : University School Of Information Technology, GGSIP University, Delhi Year/Sem : 4thyr/8th Sem Branch : Electronics and Communication
  2. 2. what is SMAC? We all are familiar with the terms social, mobile, analytics, cloud and their individual contributions to the IT-business industry; helping organizations grow. But the new enterprise model being adopted by organizations around the world is the amalgamation of these technologies. YES, the power lies in the synergy of Social, Mobile, Analytics and Cloud, popularly known as the SMAC stack. Store and access large amount of shared data from anywhere in the world Connecting companies with customers, Provide valuable feedback, powerful marketing platform analyzing trends: predictive analysis of BIG DATA, Targeted customers, identifying strength and weaknesses On the go interaction between employees & customers, easy reach to millions of customers through smart phones
  3. 3. Number of companies are nowadays adopting this new IT business model for reaching customers by efficient marketing strategies which eventually increases their revenues and contribute to the growth of the organization. • Sponsored Ads and Recommendations on our web browser or social networking websites is one of the examples of how SMAC is being realized by the companies, especially e-commerce companies. • Getting discount messages on your phone from a store based upon your previous purchases is another example of its implementation in the retail business. how it WORKS ? Social •Social networks provide a new ecosystem for B2B,B2Cand C2C interactions; smart phones being the largest platform, people provide meaningful data and feedback. Cloud •User Data is stored on the cloud which is accessible throughout the world Analytics •Companies harness the data, analyze them to predict market trends and future prospects •Based upon the analysis companies take necessary steps, •Targeted customers: One to One marketing
  4. 4. current TRENDS & future PROSPECTS .. Before analyzing the current trends of how SMAC is being used by companies, Let us look at a few stats.. • Number of unique mobile users as of 2015 : 3.8 billion (more than 50% of the world population) • Number of smart phone users as of 2015 : 2 billion • Number of Active social media accounts as of 2015 : 2 billion (About 30% of world population) • Big Data- Analytics market is expected to grow up to $30 billion In 2015 • As of 2015, the current market value of cloud services is about $100 billion. These huge numbers led to the emergence of SMAC couple of years back that blends these four technologies; Social, Mobile, Analytics and Cloud and provide a new ecosystem for IT- enterprise sector with billions of people Connected through mobiles and social network, a perfect opportunity for Businesses to target customers, increase revenues and eventually grow.
  5. 5. So, this latest trend in the IT-enterprise sector is productive enough for organizations and is compelling them to give up the old IT driven business style and strategies that were build before the era of big data, social media & cloud and adopt this new IT Architecture to stay in the race and gain a competitive edge over other companies. Why companies are attracted towards SMAC driven IT enterprise model? • Provides a new way to reach plethora of customers through Social Media And Smart phones. • Cut costs and geographical boundaries : Cloud Computing • To prepare for challenges of future businesses. Now the total full year revenue of Indian IT sector for SMAC Driven services is about $130 billion and is expected to grow up to $200 billion by 2020. All major IT giants like Cognizant , Infosys, Wipro, Tech Mahindra and many more Mid Caps are already providing and expanding their SMAC Based services.
  6. 6. my INTEREST area.. I would like to work in the field of Data Analytics. The idea of predicting the future trends in businesses fascinates me a lot. With ever increasing data(nowadays called the big data) coming from number of sources(social media and smart phones being the biggest platform) could prove to be an inevitable asset for businesses if analyzed to Study past trends and future scenarios. Some of the best examples of this are Evolution of new marketing strategies like Targeted customers, One to One Marketing etc which are proving to be fruitful for the companies associated with Businesses across various domains. My objectives With this internship would be to learn and increase my skill set in the field of Data analytics , provide efficient business strategies and solutions to clients and build foundation for my career path.
  7. 7. Bottom Line Businesses around the world need to adapt to new market situations and adopt this new IT enterprise model “SMAC” and likewise the IT sector need to expand themselves to provide SMAC based services and solutions; for both kind of Businesses to remain in race and gain a competitive edge. THANK YOU

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