Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
"Working software" is not enough, we need "working products"Lorenzo Cassulo
Many companies struggle with their product and tech organization because they experience slow delivery and see few outcomes. We all need to understand that crafting good software is no longer enough to be competitive in the modern digital landscape. Building digital product is what we need! It is way different than building software but is much more effective, much more rewarding and much more fun! How can we do that?
Will Virtual Networking end 60,000 Years Of Human MigrationSandip Sen
Tracing human civilization from stone age, we find migration to avail better living conditions and opportunities a 60,000 year old phenomenon. Will this trend end if goods and services move worldwide without human relocation and bring prosperity to your doorstep
My Start Up at Ignite Portugal - 4th March 2010 at Lx FactoryAvila Spaces
myStartUp it´s a one-stop-shop for SME and start-up companies that provide integrated services such as: Office/Virtual Office, Law Support, Finance Services, Webdesign,Comunication and Press Assessory. Based on Lisbon, offer a flexible and low-cost service.
Problem solving with social networking sitesTom Gaskin
Counting Cows Ltd, a youth engagement company, highlights how some problems with working with young people and communities have been overcome through the use of social networking sites.
Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
"Working software" is not enough, we need "working products"Lorenzo Cassulo
Many companies struggle with their product and tech organization because they experience slow delivery and see few outcomes. We all need to understand that crafting good software is no longer enough to be competitive in the modern digital landscape. Building digital product is what we need! It is way different than building software but is much more effective, much more rewarding and much more fun! How can we do that?
Will Virtual Networking end 60,000 Years Of Human MigrationSandip Sen
Tracing human civilization from stone age, we find migration to avail better living conditions and opportunities a 60,000 year old phenomenon. Will this trend end if goods and services move worldwide without human relocation and bring prosperity to your doorstep
My Start Up at Ignite Portugal - 4th March 2010 at Lx FactoryAvila Spaces
myStartUp it´s a one-stop-shop for SME and start-up companies that provide integrated services such as: Office/Virtual Office, Law Support, Finance Services, Webdesign,Comunication and Press Assessory. Based on Lisbon, offer a flexible and low-cost service.
Problem solving with social networking sitesTom Gaskin
Counting Cows Ltd, a youth engagement company, highlights how some problems with working with young people and communities have been overcome through the use of social networking sites.
Generalized Virtual Networking, an enabler for Service Centric Networking and...Stefano Salsano
In this presentation we introduce the Generalized Virtual Networking (GVN) concept. GVN provides a framework to influence the routing of packets based on service level information that is carried in the packets. It is based on a protocol header inserted between the Network and Transport layers, therefore it can be seen as a layer 3.5 solution. Technically, GVN is proposed as a new transport layer protocol in the TCP/IP protocol suite. An IP router that is not GVN capable will simply process the IP destination address as usual. Similar concepts have been proposed in other works, and referred to as Service Oriented Networking, Service Centric Networking, Application Delivery Networking, but they are now generalized in the proposed GVN framework. In this respect, the GVN header is a generic container that can be adapted to serve the needs of arbitrary service level routing solutions. The GVN header can be managed by GVN capable end-hosts and applications or can be pushed/popped at the edge of a GVN capable network (like a VLAN tag). In this position paper, we show that Generalized Virtual Networking is a powerful enabler for SCN (Service Centric Networking) and NFV (Network Function Virtualization) and how it couples with the SDN (Software Defined Networking) paradigm.
Brief introduction to virtualization and virtual networking. Summarize a paper, "Performance Measuring and Comparing of Virtual Machine Monitors", Embedded and Ubiquitous Computing, 2008. EUC '08. IEEE/IFIP International Conference.
At a networking event or company meeting, you sometimes have to introduce yourself quickly. Presentation skills coach and professional speaker Gilda Bonanno explains how to introduce yourself with confidence and ease so you can make a connection to your audience, whether it's one or one hundred people.
For more on this topic, download Gilda's article, "How to Introduce Yourself Quickly" http://bit.ly/28ZXkvE
Get more public speaking and networking strategies from Gilda's e-newsletter: http://www.gildabonanno.com/Pages/newsletter.aspx
When a business is looking to contact an accountant, chances are the first thing they will do is “google” it. This presentation, for a series of Chartered Accountants Ireland seminars, looks at social media in relation to practicing accountants and finishes off with a few tips for your mobile office.
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Around the world and across industries, top executives who were once convinced that social media wasn’t worth their time, now consider their participation in these networks as
essential to their role.
As a result, more and more top executives see the benefits of being open and transparent and take part in the social revolution.
Our goal is to help you be a better leader by enabling deeper engagement with your customers, employees and peers – in the efficient, high-control and low-risk environment that you require.
Social Sales Link’s Brynne Tillman and Bob Woods delve into a topic that they don’t talk about often but is something that is beneficial to a wide community of business development professionals — business to consumer (B2C) sales.
Listen to them discuss ten highly effective steps that can help individuals better establish a successful B2C sales campaign on LinkedIn.
10 Steps to B2C Success on LinkedIn
1. Knowing how B2C works on LinkedIn
2. Shifting your profile from a resume to a resource
3. Identifying referral sources
4. Asking your clients for intros into their other advisors
5. Viewing clients’ connections for other people like them
6. Searching clients’ connections for other people who are like them
7. Engaging with local influencer content
8. Connecting with everyone you meet
9. Holding local events and inviting your connections by location
10. Nurturing with content by adding value and education
According to the Content Marketing Institute’s latest trends report, 89% of B2B content marketers use LinkedIn to boost their effectiveness. Sponsoring content on our platform enables them to reach more of their target audience – and it’s a big step towards improving content marketing ROI. However, it’s the style, format and creativity of their Sponsored Content on LinkedIn that decides just how engaging and effective it is.
Updating your profile on LinkedIn - the 3 basic stepsMelanie Ferreira
How to optimise your LinkedIn profile in 3 easy steps. Start with the basics, to ensure that your personal brand is optmised, build brand visibility and credibility by having an outstanding profile.
Generalized Virtual Networking, an enabler for Service Centric Networking and...Stefano Salsano
In this presentation we introduce the Generalized Virtual Networking (GVN) concept. GVN provides a framework to influence the routing of packets based on service level information that is carried in the packets. It is based on a protocol header inserted between the Network and Transport layers, therefore it can be seen as a layer 3.5 solution. Technically, GVN is proposed as a new transport layer protocol in the TCP/IP protocol suite. An IP router that is not GVN capable will simply process the IP destination address as usual. Similar concepts have been proposed in other works, and referred to as Service Oriented Networking, Service Centric Networking, Application Delivery Networking, but they are now generalized in the proposed GVN framework. In this respect, the GVN header is a generic container that can be adapted to serve the needs of arbitrary service level routing solutions. The GVN header can be managed by GVN capable end-hosts and applications or can be pushed/popped at the edge of a GVN capable network (like a VLAN tag). In this position paper, we show that Generalized Virtual Networking is a powerful enabler for SCN (Service Centric Networking) and NFV (Network Function Virtualization) and how it couples with the SDN (Software Defined Networking) paradigm.
Brief introduction to virtualization and virtual networking. Summarize a paper, "Performance Measuring and Comparing of Virtual Machine Monitors", Embedded and Ubiquitous Computing, 2008. EUC '08. IEEE/IFIP International Conference.
At a networking event or company meeting, you sometimes have to introduce yourself quickly. Presentation skills coach and professional speaker Gilda Bonanno explains how to introduce yourself with confidence and ease so you can make a connection to your audience, whether it's one or one hundred people.
For more on this topic, download Gilda's article, "How to Introduce Yourself Quickly" http://bit.ly/28ZXkvE
Get more public speaking and networking strategies from Gilda's e-newsletter: http://www.gildabonanno.com/Pages/newsletter.aspx
When a business is looking to contact an accountant, chances are the first thing they will do is “google” it. This presentation, for a series of Chartered Accountants Ireland seminars, looks at social media in relation to practicing accountants and finishes off with a few tips for your mobile office.
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
Around the world and across industries, top executives who were once convinced that social media wasn’t worth their time, now consider their participation in these networks as
essential to their role.
As a result, more and more top executives see the benefits of being open and transparent and take part in the social revolution.
Our goal is to help you be a better leader by enabling deeper engagement with your customers, employees and peers – in the efficient, high-control and low-risk environment that you require.
Social Sales Link’s Brynne Tillman and Bob Woods delve into a topic that they don’t talk about often but is something that is beneficial to a wide community of business development professionals — business to consumer (B2C) sales.
Listen to them discuss ten highly effective steps that can help individuals better establish a successful B2C sales campaign on LinkedIn.
10 Steps to B2C Success on LinkedIn
1. Knowing how B2C works on LinkedIn
2. Shifting your profile from a resume to a resource
3. Identifying referral sources
4. Asking your clients for intros into their other advisors
5. Viewing clients’ connections for other people like them
6. Searching clients’ connections for other people who are like them
7. Engaging with local influencer content
8. Connecting with everyone you meet
9. Holding local events and inviting your connections by location
10. Nurturing with content by adding value and education
According to the Content Marketing Institute’s latest trends report, 89% of B2B content marketers use LinkedIn to boost their effectiveness. Sponsoring content on our platform enables them to reach more of their target audience – and it’s a big step towards improving content marketing ROI. However, it’s the style, format and creativity of their Sponsored Content on LinkedIn that decides just how engaging and effective it is.
Updating your profile on LinkedIn - the 3 basic stepsMelanie Ferreira
How to optimise your LinkedIn profile in 3 easy steps. Start with the basics, to ensure that your personal brand is optmised, build brand visibility and credibility by having an outstanding profile.
LinkedIn Executive Playbook: 12 Steps to Become a Social LeaderLinkedIn Hong Kong
When executives go social, the benefits extend to the entire organization. Companies with a socially active C-suite are 58% more likely to attract top talent, and their employees are 24% more likely to feel innovative.
Inspired and validated by the profiles of the most successful leaders on LinkedIn, the Executive Playbook outlines 12 key steps to empower you in your transition into social media.
Personal Branding for Ambitious ProfessionalsAnya O'
Employees and Job seekers have much more control over how they communicate their value proposition.
Todays Jobseeker can brand themselves in such a way that yesterdays job seekers could only dream.
As a Jobseeker, you have multiple ways in which you can market your message and communicate your value proposition.
This presentation is an in-depth guide on how employees can create and maintain a personal brand that resonates with hiring managers, recruiters and employers.
Included are some examples which career-oriented professionals can easily replicate.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3. SOCIAL MEDIA: the communication channel
SOCIAL NETWORKING: the act of engagement
within that channel
NB Virtual Office 2012 3
4. Q: How can we RELATE authenticity
to our online presence, our online
marketing?
NB Virtual Office 2012 4
5. A: We form meaningful, authentic, online
communications
Ok, but how?
NB Virtual Office 2012 5
6. We tend to trust people more when they are
brave enough to acknowledge what they do
and don’t know.
This acknowledges your humanity. We
connect and do business with humans – and
all humans have room to grow.
NB Virtual Office 2012 6
7. If you’re feeling oversensitive, write or post
about dealing with criticism.
If you’re feeling overwhelmed, write, blog or
post about dealing with stress.
NB Virtual Office 2012 7
8. If you’re looking for guidance or advice, ask
for it.
If you’re hoping to create some mutually
beneficial arrangement with another blogger,
put it out there, upfront.
Except ‘likes’…
NB Virtual Office 2012 8
9. Visualize your online
audience standing in front of
you
◦ When you think or feel that
someone is actually looking at
you when you are posting
content online, and you at
them, it helps strip away any
pretense and allows you to
speak directly from the heart.
NB Virtual Office 2012 9
11. A2: Through peer to peer engagement,
dialogue and connective tools to help
your offering (your product or service)
be:
◦Found
◦Relevant
◦Authentic
◦Promoted
NB Virtual Office 2012 11
12. Optimize presence and content for SEO
purposes
Content Strategy KNOW YOUR AUDIENCE
Who they are
Where they are Important
point!
What they know
What they want to know
How they look for what they want to know
NB Virtual Office 2012 12
13. Place your presence in many RELEVANT
venues
Join multiple communities – wherever your
brand makes sense
Again – knowing where your audience hangs out is key
and BE there.
NB Virtual Office 2012 13
14. Listen and engage from a place of
authenticity
Participate only in communities where your
offering will be of direct value (join as a
person and member, not as an advertiser)
Avoid the urge to push your message
NB Virtual Office 2012 14
15. Demonstrate transparency and honesty
Update frequently with ‘less than perfect’
content, rather than less frequently with
highly vetted material only
NB Virtual Office 2012 15
16. Make your content easily shareable
Provide content with true value rather than
self interest
Keep your content short and sweet
NB Virtual Office 2012 16
18. Social Networking is really about
Disclosure
Transparency
Authenticity
Trust
Social Networking is NOT about
Selling
NB Virtual Office 2012 18
20. There are currently approximately 500
MILLION Facebook users and the number of
Twitter users is reaching the same mark.
That’s A LOT of users!!!
NB Virtual Office 2012 20
So we all are aware by now the importance of incorporating social media into our marketing efforts, but I thought I’d take a different approach with this topic and chat about the importance of authenticity in our social marketing efforts.I’d first like to make sure we all understand the difference between social MEDIA and social NETWORKING just to keep our focus clear.Social MEDIA is more the ‘communication channel’. It’s a way to transmit, or share information with a broad audience. It’s the channel in which everyone has the ability to create and distribute. All you really need is an internet connection and you’re good to go.Social NETWORKING is the ‘act of engagement’ within that channel of communication. Groups of people with common interests, or like-minds interact with each other on social networking sites such as those we are most familiar with like Facebook, Twitter and Linkedin, and build relationships through community. AUTHENTICITY: as we all know, refers to the truthfulness of origins, attributions, commitments, sincerity, devotion and intentions. (as per my lovely Wikepedia) AKA – genuine openness, sincerety, other suggestions from the group?
So from here I pose this question: HOW CAN WE ‘RELATE’ authenticity to our online presence, our online marketing?
Well, it only makes sense from what we just discussed, that WE FORM MEANINGFUL, AUTHENTIC, ONLINE COMMUNICATIONS.I’d now like to share 4 ways in particular, in which we can easily do this
.The first way we can form these powerful, meaningful, authentic online connections using our social networking sites, is to: GET COMFORTABLE SAYING I DON’T KNOW.Now I’m sure no one really enjoys or even feels comfortable saying these 3 words especially when it relates to their business. I certainly don’t. We don’t want our connections – our potential clients, to think we are inadequate in our work or abilities, right? But in all actuality I’ve learned that we tend to trust people more when they are brave enough to acknowledge what they do and don’t know. All you need is passion for what you do backed up by consistency and hard work. Acknowledging this shows your humanity. We connect and do business with humans and all humans have room to grow.
This is the second way in which we can make those authentic connections online, and to me this is a big one. It may sound a little scary to some – I know it did to me at first. It’s hard enough to be open and vulnerable to those we love and trust, but to those online? Our potential clients? They don’t know us – what will they think? But isn’t doing business with those that you really resonate with and connect with, more fulfilling? Trust yourself, and be open.If you’re feeling oversensitive, write or post about dealing with critisism. If you’re feeling overwhelmed, write, blog, or post about dealing with stress in your business and perhaps how others can learn from you and what you’ve experienced. I’m sure it will resonate with others out there in your online community. Let people see the REAL business owner – the one that can relate and connect with them. At the end of the day, we’re all just people who naturally want connection – to connect with other REAL people. If we want to experience that with other people, we need to be willing to be open ourselves, in our online community.Now I also realize not everyone has an outlet in which this type of radical honesty is appropriate online, but the bottom line here is that we can all practice being a little more open about what’s really on our minds and about what we really want to share.
We don’t need to hide the fact that we want to promote ourselves and make money – we all need to do that – that’s one of the reasons we’re in business, right? And just because your business has its ROI in mind when developing content, that doesn’t mean you’re less authentic in your approach.It’s far more effective to be upfront with people. In the end, most of us really do want to help each other. When you look at all the bloggers you encounter (especially those who have incorporated commentluv into their blogs) , you will notice that their purpose is really to help people with something by sharing helpful content. I put ‘except ‘likes’ ‘ here, because I want to stess that I am NOT suggesting that you ask people to ‘like’ you online. It is my opinion that when we come right out and ask people to like our page, or like us, or TELL US to do so, nine times out of ten these pleas will get ignored and in fact more likely than not, these people’s requests get filed in the subconscious as impersonal, and maybe even rude and not seen as an authentic gesture. Give people a reason to ‘like’ you!
What I mean by this, is when you’re connecting with people online, try to visualize them standing in front of you.It usually feels like a totally different experience to share ourselves behind the safety of a computer – as if there aren’t really that many people listening or that our words somehow have a different impact than when we actually hear them.If I tweet something using my business twitter platform, I try and visualize that I’m actually saying the words to each individual follower that I have. If I am writing a newsletter or commenting on someone’s blog post, I imagine that they are sitting in a chair in front of me, looking right at me.When you think or feel that someone is actually looking at you when you are posting content online, and you at them, it helps strip away any pretense and allows you to speak directly from the heart.
Ok, so we’ve chatted a bit about relating authenticity to our online presence, how now do we build up that authenticity and trust in our social networking efforts?
An extremely important piece to know about your content strategy is this – know your audience! Know who they are, where they are, what they know, what they want to know, and how they look for what they want to know. There are exceptions to every rule of course, but your audience will appreciate fresh copy that gets to the point and features guidable keywords.
It’s important to develop content people want to read, and become a resource for your current customers and prospects ‘ become THE person people know they can go to and receive the information they are looking for – the ‘guru’ in your field if you will.If you stop and think about it – you probably have a ‘go to person’ for certain pieces of information you are looking for. For example, if I’d like to know something about the health of my boys, I tend to wander over to The Homeopathic Pregnancy Blog by Piper Martin – simply because I always know there will be some information on a particular homeopathic remedy that I am looking for. Why? Because she continually posts information online on her blog that is useful and relevant.
Ensure you have links to your social networks on your major hub areas such as your blog, your website. Make it easy for people to share your content.Put your copy on a leash – less is more. Everyone is short on time these days and so not a lot of time to consume a lot of data. Keep your content consicse.
You will notice a difference of online activity between the Baby Boomer Generation and Generation Y. EX. The Baby Boomer generation is extra mindful of their privacy settings – whereas generation Y says ‘the more people who see our online activity the better?’, Know your audience, post appropriately and use proper language and form.
