The Power Of Story
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The document discusses storytelling and its impact on building community and net worth. It outlines elements of a great story, including making the audience care, demonstrating relevance, surprising them, incorporating change, building anticipation, and maintaining a strong theme. It also provides contact information for The Creative Company on Facebook, Twitter, LinkedIn, and email.
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The Power Of Story
- 1. The Creative Company Building Community Around Your Brand Laura Gallagher
- 2. The Power of Story Yours, Mine & Ours
- 4. How we tell it now…
- 5. Storytelling’s Impact on Net Worth
- 6. Elements of a Great Story • Make me care • What’s in it for me • It’s 2+2, not 4 • Change is essential • Build anticipation • Maintain strong theme
- 10. Our System
- 11. Connect with Us! Facebook www.facebook.com/thecreativecompany Twitter www.twitter.com/creativecompany LinkedIn www.linkedin.com/in/gallagherlaura Email Laura@thecreativecompany.com
Editor's Notes
- Make Me Care