1. Kill Brand
By Brittany McCormick
Kill Brand aims to promote…
– Freedom of expression through clothes, music, and art
– Creativity and spontaneity
– Their motto of infusing love and enthusiasm to create a
clothing line that reflects the style in us all
… all while promoting their brand of clothing

2. Kill Brand
About Kill Brand
• Kill Brand apparel sells clothes that tailor to both men and women
– Their clothes target men and women who enjoy creativity and have
interests that range from graffiti artists to garage bands to
skateboarders to surfers
• The brand can be found in stores such as Karmaloop, D-tox, Zumiez,
Hot Topic, and in over 400 retail stores worldwide
• Kill Brand has also received attention from popular magazines such
as Maxim and GQ
Challenges
• Kill Brand has to compete with established brand names like
Volcom, Burton, and Roxy that sell the same type of clothing
• The name ‘Kill’ has negative connotations which may make
customers not want to buy their products
– Could prevent consumers to boycott their products because of the
violent nature of the word ‘kill’

3. Kill Brand’s Theme
» Much of Kill Brand’s social media revolves their blog and
more of the creative side of their company
» Not much of the actual clothing is promoted through
their blog, Twitter account or Facebook page
» This new theme of combining art and clothing will
incorporate the art Kill Brand shares with their audiences
with promoting their clothing and encouraging two-way
communication with their audience
For example, letting consumers submit pictures like Kill Brands posts on their
blog keeps with the theme of art while allowing them to
have a hand in putting up content. To incorporate the
clothing side of the theme, the pictures must include
some article of Kill Brand clothing or their logo.

4. Kill Brand – Social Media
Building upon existing platforms: Twitter, Facebook, Blog
• Twitter: @killbrand
– Keep: Currently is more of a personal twitter page of the original creator
(Jonny Smith) of Kill Brand
– Additions: Tweets would be sent out promoting new clothes or different
events that the company would put on such as contests that include
tweeting pictures of consumers wearing Kill Brand clothes
• Facebook: /killbrandapparel
– Keep: Kill Brand allows its fans to post comments on the wall
– Additions: Answering consumers’ questions and posting different questions
and polls will be a strategy that will be added to the Facebook page so
consumer interaction will increase and benefit the company
• Blog: http://blog.killbrand.com/
– Keep: The blog that is in place on Kill Brand’s web site posts a lot of pictures
and captures the art side of the company
– Additions: Consumers will be allowed to post their own pictures to the blog

5. Kill Brand – Social Media
Adding new platforms: YouTube and Pinterest
• Youtube
– Videos will be created that focus on art and action sports,
two areas that the company focuses strongly on
– In these videos, Kill Brand clothes will be featured in the
videos, promoting the company
– Kill Brand can sponsor a contest in which consumers can
submit their homemade videos and have a chance for them
to be posted on their page
• Pinterest
– The Pinterest page would feature boards of the clothes and
different pieces of art mixed together
– The different pictures and art that are featured on the blog
can be repinned now and they can post magazine spreads
when they are featured in magazines on this page

6. Kill Brand – Internet Marketing
Google AdWords
• It is important for Google AdWords to be utilized because Kill
Brand is not as popular as some other skating and surfing
brands so this will help the company show up in searches
more often
– Sample AdWords:
Surfing Unique
Kill Brand Zumiez Skateboarding Graffiti
Clothing Clothing
• Purchased advertisements would be placed on Google’s web
site, promoting the company even more
– Sample Google Advertisement:
· Kill Brand – Kid’s Into Living Life | Killbrand.com
www.killbrand.com 8345 seller reviews
Unique clothes and expressive products for your no limits lifestyle.
Kill Brand – Kill Brand Blog – Find Kill Brand Near You

7. Kill Brand – Mobile Strategy
Foursquare
• Since Kill Brand doesn’t have its own store,
consumers will be able to check into stores that
do carry their clothing
• Deals and advertisements for Kill Brand will then
be placed on these stores’ check-ins, promoting
the brand
• In addition, if people check-in somewhere like a
skate park or a concert, and are wearing a piece
of Kill Brand clothing, they will be able to tag the
brand as well

8. Evaluation of the Digital
Marketing Strategy
Evaluation of Social Media
• Take quantitative measurements of increased followers on Twitter, likes on
Facebook, and visits and comments on the Blog
• Track views and ‘repins’ on the YouTube and Pinterest account
• Analyze the feedback on implementing the two-way communication plan
Evaluation of Internet Marketing
• Use Google Analytics to examine how many times Kill Brand is searched for,
as well as how many times their links and ads are clicked on
Evaluation of Mobile Strategy
• Track the amount of check-ins that are registered on Foursquare
• See where they are happening and how frequently they are occurring as well
as if people are utilizing the deals that are being promoted
All of these strategies combined should show a sales increase
which also needs to be evaluated.

9. Kill Brand – Timeline
• April : Launch YouTube and Pinterest accounts prior to
releasing the summer clothing line
• May: Release the summer clothing line
• May/June: Revamp the Twitter and Facebook page, as
well as the blog
• June: Start the Foursquare initiative, just in time for
when skateboarding and surfing contests begin
• July: Run a YouTube inspired contest that includes
showcasing talents as well as the Kill Brand
• August: Release the fall clothing line
• September: Evaluate the success of the summer’s
digital strategy
• October: If needed, make changes and begin a fall
digital campaign

10. Kill Brand – Digital Strategy
Budget
Overall Budget of
$100,000
Hire Social Media
Coordinator
($60,000)
Social Media Internet Marketing Mobile Strategy
Costs Costs Costs
($2,000) ($10,000) ($8,000)