This document provides guidance for online sellers opening up an Etsy shop. It recommends first getting acquainted with Etsy by using forums, blogs, and the merchandising desk to research trends and get advice from other sellers. When setting up the shop, sellers should create a banner, policies, and batch list similar items together to efficiently write descriptions and prepare photos. Ongoing monitoring involves using Google Analytics to track site traffic and sales.

1. Becoming an on‐line seller
Part 2:
Opening up the shop

2. First step: Get yourself acquainted with the place
As every good scout
knows it is important to
know your way around.
And as every ar@st knows
a market place can be
worse then a jungle.

3. First step: Get yourself acquainted with the place
What can you sell?
Handmade
Vintage
Supplies
They make it look simple,
and it is.

4. It’s the same for both:
buyers and sellers.

5. First step: Get yourself acquainted with the place
As any Etsy
store owner
will aMest,
forums are a
good place to
start.
Especially for
research,
news and
general help.

6. First step: Get yourself acquainted with the place
FORUMS PROS per Etsy seller Littleputbooks:
“1. Etsy users are genuinely helpful. You can ask advice, basic questions, look for honest and kind
critiques and find camaraderie with others in your field.
2. Etsy sellers also shop on Etsy. There is a strong feeling of wanting to support one another and while
begging for sales is not really the way to go being visible among a community of shoppers is a
smart move.
3. Forum posters have their pulse on the industry. With so many designers in a small community you
can get a real feel for what is people are looking for. Simply asking other sellers to give you their
input on your shop (see the critiques section) is a great way to get an idea of what you're doing
right and what needs improving on.
4. Etsy Admin is involved in the forums. While I still don't believe Admin tends towards favorites, being
visible to the people who write the Etsy articles and choose the featured seller is a good idea. It
never hurts if the powers that be know you exist."

7. First step: Get yourself acquainted with the place
Blog is also a
great
resource.
Of ideas and
trends,
inspira@on,
and all
around fun.

8. First step: Get yourself acquainted with the place
Most important
feature is the
MERCHANDISING
DESK ‐ freshly
minted at the end
of each month,
with possibili@es
for the next.

9. First step: Get yourself acquainted with the place
Beside the forums
there is the
community of
people you can
get to know,
events to aMend
in real and virtual
space, and teams
to belong to.

10. Change of view

11. BEHIND THE SCENES
Similar for buyers
and sellers:
Only for sellers:

12. SeWng up the shop

13. SeWng up the shop
BANNER:
760x100 px!

14. SeWng up the shop

15. SeWng up the shop

16. SeWng up the shop
Shop policies
 Welcome Message ‐ General informa@on, philosophy, etc.
 Payment Policy ‐ Payment methods, terms, deadlines, taxes,
cancella@on policy, etc.
 Shipping Policy ‐ Shipping methods, upgrades, deadlines, insurance,
confirma@on, interna@onal customs, etc.
 Refund Policy ‐ Terms, eligible items, damages, losses, etc.
 Addi<onal Informa<on ‐ Addi@onal policies, FAQs, custom orders,
wholesale & consignment, guarantees, etc.

17. SeWng up the shop

18. SeWng up the shop

19. SeWng up the shop

20. SeWng up the shop

21. SeWng up the shop

22. SeWng up the shop

23. SeWng up the shop

24. SeWng up the shop

25. SeWng up the shop

26. Lis@ng items
Make sure you have all the elements prepared in advance, or it
will take forever!
• @tle
• pictures
• descrip@ons
• tags/keywords
• price
• Materials
TIP: Group similar items together for wri@ng descrip@ons as well as preparing
photographs. Batching makes it faster!

27. Lis@ng items

28. Lis@ng items

29. Lis@ng items

30. Lis@ng items

31. Lis@ng items

32. Lis@ng items

33. Lis@ng items

34. Lis@ng items

35. Lis@ng items

36. Lis@ng items

37. Lis@ng items

38. Lis@ng items

39. Lis@ng items
hMp://www.crabopolis.com/

40. Lis@ng items
hMp://www.crabopolis.com/

41. A @ny break

42. Monitoring your success
Welcome to math!
Not so scary if you can understand the visualiza@on of it.

43. Google Analy@cs

44. Google Analy@cs

45. Google Analy@cs

46. Google Analy@cs

47. Google Analy@cs

48. Google Analy@cs

49. Google Analy@cs

50. Google Analy@cs

51. Google Analy@cs

52. Google Analy@cs

53. Google Analy@cs

54. Google Analy@cs

55. Google Analy@cs

56. Google Analy@cs

57. Google Analy@cs

58. Google Analy@cs

59. If in doubt: double check, it really works

60. Just Plain Useful Stuff
Etsy itself is a wealth of
informa@on, the seller
handbook is a well
wriMen,
HUGE pile of
informa@on.

61. Just Plain Useful Stuff

62. Just Plain Useful Stuff
www.statsy.org

63. Just Plain Useful Stuff
www.statsy.org

64. Just Plain Useful Stuff

65. Just Plain Useful Stuff

66. Just Plain Useful Stuff
www.trunkt.com