Reddit can be a useful tool for content marketing research. While direct self-promotion is frowned upon, marketers can join relevant subreddits to listen to customer conversations and better understand problems and interests without posting. This helps inform the creation of engaging content for other platforms. Marketers should sign into their account, subscribe to relevant subreddits, and get familiar with rules before actively participating or posting to avoid being seen as spam.

1. HOW TO USE REDDIT FOR
YOUR CONTENT
MARKETING
Kamran Pournia
Content Marketing
UCSD Winter 2020

3. REDDIT & CONTENT MARKETING
• New social media platform pops up every month.
• Short videos, music, pictures, and limited text.
• They come and go as quickly as they started.
• Reddit has been around for about 15 years.
• Might seem not relevant but full of useful info for content
marketing.

5. WHAT IS REDDIT?
• Reddit is known as “the front page of the Internet”.
• Founded in 2005 by two college roommates (Steve Huffman and Alexis
Ohanian)
• Home to thousands of communities, endless conversation, and human
connection.
• There's a community for anything. (Communities are called subreddits)
• The people in the subreddits can share content. (Stories, links, images,
videos)
• The community comments on these posts which provide discussion.
• Comments and posts can be upvoted or downvoted.
• The most interesting content rises to the top.

7. MARKETING ON REDDIT
• There are paid ads available on reddit. (Marked as “PROMOTED”)
• People don’t pay much attention to them and skip over them.
• Why not go directly into a specific subreddit and market your content
there?
• If people in the community frown upon self promotion & marketing.
• Will get labeled as spam will get banned immediately.
• How are you supposed to market your content on reddit? You don’t!
• Instead you should use it as a great tool to do your research when
creating content.

9. RESEARCH INFORMATION
• Reddit is always one of the top 10 websites in the world. (300+
million users/month)
• Any hobby, interest, or problem you might have there is a community
for that.
• This is where reddit can help with content marketing.
• Do you want to know the problems and struggles of your customers?
• Join a subreddit related to your content and listen in the
conversation.
• No need to post participate at first.
• Get to know the rules and guideline. (Not spamming)

11. DOS & DON’TS
• Sign up for a reddit account and sign into your account every
time.
• By signing into your account only the subreddits you’re
subscribed will appear.
• Join the subreddits you are interested in and just listen in the
conversation.
• Don’t post anything without getting to know the rules and
guidelines first.
• Definitely don’t just self-promote or post anything that seems

12. SOURCES:
• https://www.reddit.com/
• https://en.wikipedia.org/wiki/Reddit#cite_note-NPR1-52