tourism promotion services subject quarter 1 week 7 lecture base on the curriculum guide. this is about the classification of information, with post test and activity. can be used for the lecture of TPS subject

1. TOURISM
PROMOTION
SERVICES
MARIELENAC. CRUZAT

3. What are the CLASSIFICATION
of Information

4. Do you ever seen or received any
tourism promotion materials
(brochures, posters, websites, etc.

9. What are the features and
effectiveness of promotional
materials from the given
samples?

10. Promotional Materials in Tourism
Industry

11. Promotional
Materials
They are described as the
collection of media , such
as brochures, leaflets,
posters , flyers , postcards
and websites, used to
support the sales of
tourism products. These
materials, like any
advertising materials, can

12. Diversifying the marketing materials you use when
advertising your company can help you increase your
appeal to potential customers. Marketing materials come
in a variety of forms, with each having its own benefits
and situations where it's better suited as a method.
Gaining familiarity with a broad range of marketing
materials allows you to respond to opportunities quickly
and effectively. In this article, we discuss what marketing
materials are, share some common marketing material
examples and provide tips for using your marketing
materials

13. What are
marketing
materials?
+Marketing materials are any products or
content designed to market your company
or its products and services to potential
customers. Marketing materials can range
from samples you give to potential
customers to keep, permanent installations
in high-visibility areas or digital files that
customers can access. Modern marketing
often benefits from the diversification of
marketing materials to meet the diverse
needs of a potential customer base.

14. Marketing
material
examples
+When working in a marketing
position, using an array of marketing
materials can help you achieve
maximum results with your
campaigns. Marketing material types
to consider for your next campaign
include:

15. Advertising
cards
+Advertising cards are postcard-sized
flyers commonly printed on cardstock.
You may use advertising cards as part
of a mailing campaign, to hand out
while at events or when customers
visit your business. Advertisement
cards allow you to feature key benefits
of your product or service or to
advertise special promotions.

16. Billboard
+Billboard marketing is a traditional form of
advertising that can still be highly effective in
the right situations. You can increase the
benefit of your billboard campaign by
placing your ad in a high-traffic area where
customers in your demographic might see its
creative design. Using a series of billboards
noting the distance to your location as
drivers approach it can build anticipation,
which may make them more likely to visit
your business .

17. Brochures
+Brochures comprise a single sheet of
paper, often folded into three sections.
By printing on both sides of the
brochure, you create up to six areas to
fill with information about your product
or services. Brochures can be useful
event handouts and information
packets for visitors. For example, a zoo
may use a brochure that includes a map
on one side and advertises some of the
premium features available to guests on
the other.

18. Business cards
+Printing business cards is an excellent way to
provide professional contacts with a physical
reminder of your business. Although a
business card may also carry an
advertisement for a special or a service that
you offer, business cards typically contain
basic contact information to create a clean
and professional look. By keeping business
cards with you at all times, you can hand
convenient marketing material to potential
clients or contacts you encounter, even
outside of your usual work environment.

19. Emails
+Sending emails is an excellent way to make
professional contacts and market your company.
Many online marketing campaigns seek to gather
email addresses as opposed to make sales to
customers directly. This allows your company to
populate a mailing list of potential customers to
send email campaigns to large numbers of
prospective clients quickly. Many email management
systems include the ability to tag new names in your
database with different keywords to target the emails
to each prospective customer.

20. Fliers
+Creating fliers to hang in areas with frequent
pedestrians can be an inexpensive way to market
an event or service. Effective fliers often have
appealing graphics to encourage passers-by to
stop and read and then a quick, easy-to-
understand pitch for the product or service you are
advertising. Some flyer designs include tab
sections at the bottom with contact information so
that interested customers can take one and have a
physical reminder of your contact information.

21. Giveaway
boxes/
Raffle
+Offering people the chance to win something for
free can be an effective way to earn their
business. Giveaway boxes may advertise a prize
drawing or offer a special discount to anyone
who fills out a slip . By writing their name and
contact information on a paper and slipping it
into the box, a customer enters themselves for
the prize or special offer. This allows you to build
a contact list of potential customers from those
who provide their contact information.

22. Mailing
campaigns
+Direct mailing campaigns can be a cost-
effective way to present your marketing
materials to a broad audience. Often
companies take advantage of mailing lists
to target specific regions with their
campaigns. Your mail or marketing materials
can take on a variety of forms, including
advertisement cards, brochures or samples
of your products.

23. Newspaper
advertisement
+The decreasing market share of
newspapers can be a benefit for your
marketing department, since it may lead to
lower prices to place an advertisement. By
assessing the readership information of
the newspaper, you can determine if it
presents an attractive demographic for
your advertised product or service. If your
sales targets align with the readership of a
newspaper, it can provide a higher return
on investment.

24. Promotional items
Purchasing large quantities of inexpensive but useful items
with your company's name and logo on them, such as pens,
notepads and stress balls, can be an excellent way to keep your
company in the mind of prospective clients. A company may
use promotional items when attending trade events or making
direct sales visits to potential customers. By leaving a physical
item with the potential customer, you provide them with a
reminder of your company the next time they need your
product or service. If they enjoy using it, this may also generate
goodwill for your company.

25. Social media
channels
+Social media marketing is organic
marketing you conduct by posting to
your organization's social media. You
can also market with paid placements
where you pay the platform to
provide consumers with your
company's content. Social media
marketing also benefits from the high
levels of detail available from online
users, as it can provide you with
valuable customer data like
demographic info and their consumer
preferences.

26. Video
productions
+Video production is an important form of
marketing material, though the delivery
methods have changed in recent years.
While television advertising remains an
effective option, your video materials may
also serve as social media content or as
the basis for the company's video
advertising format. Creating hubs for your
video content allows you to build
dedicated viewers and increase the
number of views that each video you post
receives.

27. Websites
+A website provides you with the opportunity
to establish your brand and advertise the
products or services that you provide. It's
also a convenient way to provide contact
information for potential customers.
+Besides creating a site for your company,
you may build individual sites for specific
products or services you offer. This can allow
you to provide them with a unique focus or
even their own branding and identity
separate from other elements of your
company. In all cases, working to improve
your search engine optimization and the
usability of your pages can increase the
performance of your website as marketing
material.

28. Window displays
+If your professional location includes public-facing
windows, you may choose to place advertisements or
other marketing materials in them. Marketing displays
may take on a variety of forms, from direct applications
to window glass or physical displays behind the
windowpane. A well-composed window display can
catch the attention of passers-by and prompt them to
come inside to learn more about your company's
products and services.

29. Yard signs
Yard signs is important to keep the
information simple and clear so people
driving by receive the intended message.
Commonly, yard signs feature a single
statement or offer. Some signs may also
include a method for viewers to contact
you, such as a website or phone number.
To increase the time that viewers are
likely to see the signs, consider placing
them at an intersection with a stop sign
or stoplight.

30. Tips for
making
marketing
materials
1. Know your market: Market research
allows you to better understand your
potential customers and what they are
interested in so your marketing
materials meet their needs and
preferences.
2. Track your results: Adaptation is an
important component of effective
marketing management. Monitoring
performance data for your different
marketing materials can help you
identify what works well and where you
can make improvements.

31. Tips for
making
marketing
materials
3. Create reasons to care: A primary goal
for marketing materials is to create a
lasting impression. Offering a deal or
advertising exceptional service quality
gives the consumer a reason to remember
your company as exceptional.
4. Establish a brand: Maintaining a strong,
consistent brand identity for your
marketing makes it easier for consumers
to know what to expect from your
company. This can increase your appeal, as
it makes you more reliable.

32. Group activity:
Students will be divided into groups
with 5 members they will be assigned to
analyze different sources promotional
materials and discuss their credibility
and relevance to tourism promotion.

33. Group 1 – websites
Group 2- social media channels
Group 3 –news paper/ magazine advertisement
Group 4 – brochures
Group 5 – billboard/ posters
Group 6 – video productions
Group 7 –fliers
Group 8 – promotional items
Group 9 – give away boxes

34. Activity: Creating a Tourism Promotion flyer
Materials:
Art supplies, laptops or computers

35. Instructions:
1. Divide the class into small groups.
2. Provide each group with art supplies and
access to laptops or computers.
3. Instruct them to create a tourism promotion
flyer for a specific tourist destination in Liliw
4. The flyer should include information about
attractions, accommodations, transportation,
and activities.

36. Rubrics -Assess the brochures based on
+Creativity - 5 points
+-Accuracy of information - 5 points
+-Overall presentation - 10 points

37. 1. Giveaway boxes may advertise a prize drawing or offer a
special discount to anyone who fills out a slip
2. To hang in areas with frequent pedestrians can be an
inexpensive way to market an event or service.
3. postcard-sized flyers commonly printed on cardstock.
4. can catch the attention of passers-by and prompt them to
come inside to learn more about your company's products
and services.
5. organic marketing you conduct by posting to your
organization's social media.

38. 6. Many online marketing campaigns seek to gather email
addresses as opposed to make sales to customers directly.
7. provides you with the opportunity to establish your brand and
advertise the products or services that you provide.
8. can be useful event handouts and information packets for
visitors.
9. placing your ad in a high-traffic area where customers in your
demographic might see its creative design.
10. Direct mailing campaigns can be a cost-effective way to
present your marketing materials to a broad audience

39. 1. Give away boxes/ raffle
2. Fliers
3. Advertisement cards
4. windows display
5. Social media channels
6. Emails
7. Websites
8. brochures
9. Billboard
10.Mailing campaign