Online identity is constructed based on how individuals see themselves and how they present themselves to others. People construct identities online to fit in with specific communities and gain information, conversation, and other benefits. Successful online identities coherently communicate within the structures and norms of their communities. Key elements of successful online communities include members' willingness to respond to messages and commitment, which comes from receiving satisfying responses.

1. Online Identity Construction
What is online identity?
Online Identity is the sum of:
‘subjectivity’ (how we think of ourselves)
and ‘representation’ (how we present ourselves to others).
It can refer to our personality as an individual,
or our social identity as a member of a group.
Marwick, A, (2013), ‘Online Identity.’ Companion to New Media Dynamics.
Blackwell Companions to Cultural Studies, p.355.

2. Why online identity needs to be constructed?
• People come to online communities seeking
for information, encouragement, conversation
and goods available in different settings.
• To fit in specific setting and gain what users
aim for, they have to have coherent identity
with the circumstances - topic, style and
structure, author characteristics and group
characteristics. All these shape the way an
individual’s interaction with a community.

3. Identity strategies constructed on nonymous
online setting like ‘Facebook’, and ‘Line’
Facebook users apply strategies ranging among these three:
(Zhao et al., 2008, p.1824)

4. Successful online users:
Communicate coherently with structure of
communication within community.

5. Key elements of successful online communities
1. The community’s willingness to respond
to a member’s message.
2. Member’s commitment to the
communities, which is the result of with
receiving response satisfaction.

6. Thank you
Apinya Anphanlam, 2016
(all rights reserved)