The document provides tips for developing successful mobile apps, focusing on the iOS platform. It discusses choosing platforms like iOS or Android, competing in the app stores with over 500,000 apps, optimizing app listings, effective pricing strategies, promotion options from Apple, and using in-app purchases and advertising. The key advice is to research marketing before launching, track analytics, price apps affordably, and aim for promotion in the top app lists and features to maximize visibility and sales.

1. Mobile Apps for
Smart People

2. Introduction

3. Who am I?
And how did I get started with mobile

4. Mobile Platforms
iPhone, android, blackberry, symbian,
windows phone, mobile web,
bada, webos, meego, brew, maemo, palm os,
danger os, windows mobile, bb tablet os,
so pick your battles

5. Why build on iOS?
This is where indie developers make money
Yeah, like who?

6. Competition
565,416 applications
135,626 publishers

7. Beat the competition
types of applications

8. Research
Think of marketing before you submit
Become a subject matter expert
Understand the social networks
Find apps similar to yours
Track everything
Examples?

9. On The AppStore
Title, Icon, Keyword, Description
No made up words, use popular ones
You have 3 lines to impress
Get a killer icon

10. Pricing
71% apps are $1 or less
Play with pricing
Rule of thumb
#200 - 150
#150 - 200
#100 - 300
#50 - 1000
#1 - 10000

11. Promotion by Apple
‘Featured’ xxx%
‘What’s Hot’ 20%
‘Staff Favorites’ 90-1000%
‘New and Noteworthy’ 100-300%

12. Other tips
Try to go with in-app purchase
Advertise like crazy till you hit top 50
Lite versions don’t work for everybody
If you bet on volume and don’t hit top 50...

13. Questions?
Sudhanshu Raheja, Vercingetorix Technologies
sudhanshu@vxtindia.com | @sudhanshuraheja | @vercingetorix