Palm was founded in 1992 as a smartphone and PDA manufacturer. While its Palm Pre launched its new WebOS platform, the smartphone market is highly competitive and Palm's future is uncertain. Palm saw declining revenues, increasing losses, and lower than expected unit sales from 2008-2009. Analyst predictions for Palm's future sales are higher than Palm's own anticipated figures, suggesting a challenging outlook for the company. The document concludes Palm should refocus on its core business and take lessons from successful companies like Apple and HTC.

1. by Sander Gansbeke

2. A brief history
• What are the main activities of Palm?
• a smartphone manufacturer
• founded in 1992 with the goal of selling
PDA’s

3. Current
• Future isn’t looking so bright
• Smartphone market is very competitive

4. A new era

5. Most important
handsets
• Palm Pre
• First device with WebOS
• Begin of a new era for
Palm

6. Stock history
Palm
20.00
• lowest point: 2 $ 15.00
• highest point: 16 $ 10.00
• current point: 12 $ 5.00
0
dec 2008 begin 2009 mid 2009 end 2009

7. Results
400 $
300 $
200 $
100 $
0$
GAP revenues Non-GAP revenues
Expectations of analysts
Palm results

8. Results
400 $
• non-GAP results
300 $
• 392 million $
200 $
• exclude the effects of
subscription 100 $
accounting applied to
WebOS 0$
GAP revenues Non-GAP revenues
Expectations of analists
Palm results

9. Results
400.00
300.00
200.00
100.00
0
Revenues Operating loss Cash flow
2008 2009

10. Results
• Not looking good 2008 2009
400.00
• Revenues ’08:
366.000$
300.00
• Revenues ’09:
68.000$ 200.00
• Operating loss ’08: 21 100.00
• Operating loss ’09:
0
127 Revenues Cash flow

11. Sold handsets
900.00
• What’s the goal of a
handset manufacturer? 675.00
• To sell as many units 450.00
as you can produce
225.00
• Palm succeeded in
this task 0
Sold handsets Sell trough
Expectations of analists
Palm

12. Future
• What will the future 350.00
bring for Palm?
262.50
• Anticipated sales gives
a good idea 175.00
• Looking not so good 87.50
• Palm: 255 million 0
2007
• Analists: 344
Predictions of analists
million Predictions of Palm

13. Conclusion
• Follow one strategy
• Take a look at Apple and
HTC
• Back to core “base”