This document discusses the growing trend of SaaS, cloud, and open source CRM software alternatives to traditional enterprise CRM software. It notes that while some of these alternatives are freely distributed or offered at a lower price, many vendors still charge for support. The document then provides a table comparing the revenues of major CRM software vendors in 2006 and 2007, showing growth from SAP, Oracle, Salesforce.com, and others. It concludes by recommending users prepare criteria for evaluating CRM software options.

1. Prepared By: aiveo
Date: February 2009
All Rights Reserved ©

2. New Paradigm – SaaS, Cloud & Open
As the enterprise CRM market grows, many companies and small groups of developers are
focusing on creating CRM software that is distributed freely on the Internet or offered at a
fraction of the price of classic enterprise CRM software.
However, many vendors charge for support. The software typically offers similar features to
popular enterprise software packages. Some of the more popular include:
CRM Comparison @ by aiveo | February 2009 | All Rights Reserved ©

3. New Paradigm – SaaS, Cloud & Open
The following table lists the top CRM software vendors in 2006-2007 (figures in millions of
US dollars) published in a Gartner study.
2007 2006
2007 Revenues - Big Players
2007 2006 '06-'07
Vendor Share Share
Revenue Revenue Growth (%)
(%) (%)
SAP 2,050.8 25.3 1,681.7 26.6 22.0
Oracle 1,319.8 15.3 1,016.8 15.5 29.8
SAP
Oracle
Salesforce.com 676.5 8.3 451.7 6.9 49.8
Salesforce.com
Amdocs 421.0 5.2 365.9 5.6 15.1 Amdocs
Microsoft
Microsoft 332.1 4.1 176.1 2.7 88.6
Others
Others 3,289.1 40.6 2,881.6 43.7 14.1
Total 8,089.3 100 6,573.8 100 23.1
CRM Comparison @ by aiveo | February 2009 | All Rights Reserved ©

4. CRM – Know when it’s right
For small to medium companies, a good CRM
application must include the following characteristics:
User Friendly – User adoption
Seamless Integration with ERP/Other systems – Out of the
box
The best Return On Investment (ROI) - Immediate payback
with increased productivity, lower sales costs, and streamlined
sales operations—all leading to increased revenue.
CRM Comparison @ by aiveo | February 2009 | All Rights Reserved ©

5. Criteria for evaluation
Before proceeding any further, we recommend preparing a list of your
most important criteria for CRM evaluation, and then weighting each
factor by your level of importance, for example:
EVALUATION/SC Weight CRM Vendor I CRM Vendor II
OREBOARD
Cost: 25% $45 $25
License/User
Cost: 25% $5000 $12,500
Implementation
3rd Party
Integration: 30% Out of the box
QuickBooks™,
Gmail, Outlook™
ROI: 20% 4% 6.5%
Increase Sales –
/ Annually
…
CRM Comparison @ by aiveo | February 2009 | All Rights Reserved ©

6. You’re Ready!
Without further interruption , we present the CRM Benchmarking for
2009
Downloadable
Spreadsheet
Analysis
COSTS
Over 250
Over 25
Benchmarking
Vendors
Criteria
INDUSTRY LEADERS
Online
Comparison
Tool
FEATURES COMPARISON
CRM Comparison @ by aiveo | February 2009 | All Rights Reserved ©

7. Annual Average $ Cost* / Per User
* Avg. cost calculation:
1.taken from real customers of these vendors
2.Calculated using license fee, start up fees and customization and support fees
CRM Comparison @ by aiveo | February 2009 | All Rights Reserved ©

8. Average fees - year one
$8,000
$7,362
$6,900
$7,000
$6,000
$4,850
$5,000
$4,074
$3,880
$4,000
$2,829
$3,000
$2,000
$1,495
$1,091
$1,000
$145
$0
Oprius Sales AppShore StreetSmart Epicor CRM Sugar 5.0 Pro ACT! by Sage SalesNOW Infusionsoft Sage CRM /
Contact Premium Small Business 8.5 Premium SageCRM.com
Manager Edition CRM V2 2009 (11.0)
application
CRM Comparison @ by aiveo | February 2009 | All Rights Reserved ©

9. Out of the box solution - Leaders
Solution Name
Commence CRM 100%
Epicor CRM 7.3.6 100%
Maximizer CRM 10 100%
SAP CRM 100%
Aplicor CRM 89%
Epicor CRM 8.5 89%
GoldMine Premium Edition (GMPE) 89%
Sage CRM / SageCRM.com 89%
Sage SalesLogix 89%
Salesforce CRM 89%
Sugar 5.0 Pro 89%
eSalesTrack 78%
CRM Comparison @ by aiveo | February 2009 | All Rights Reserved ©

10. Get the complete analysis
• Free spreadsheet
• Personalized analysis
• Free consultation
Fill in your details to get the full analysis
CRM Comparison @ by aiveo | February 2009 | All Rights Reserved ©