Palm was founded in 1992 as a smartphone manufacturer specializing in PDAs. In recent years, Palm's market has become very competitive. Palm launched its Pre smartphone in 2009, which was the first device to use its new WebOS operating system. However, Palm saw declining revenues and increasing losses from 2008 to 2009. While Palm succeeded in selling as many handsets as it could produce, analysts anticipated higher sales than Palm predicted for its future. In conclusion, the document suggests Palm should refocus on its core business and take lessons from successful companies like Apple and HTC to improve its position in the competitive smartphone market.

1. by Sander Gansbeke

2. A brief history
• What are the main activities of Palm?
• a smartphone manufacturer
• founded in 1992 with the goal of selling
PDA’s

3. Current
• Future isn’t looking so bright
• Smartphone market is very competitive

4. A new era

5. Most important
handsets
• Palm Pre
• First device with WebOS
• Begin of a new era for
Palm

6. Results
400 $
300 $
200 $
100 $
0$
GAP revenues Non-GAP revenues
Expectations of analysts
Palm results

7. Results
400 $
• non-GAP results
300 $
• 392 million $
200 $
• exclude the effects of
subscription 100 $
accounting applied to
WebOS 0$
GAP revenues Non-GAP revenues
Expectations of analists
Palm results

8. Results
400.00
300.00
200.00
100.00
0
Revenues Operating loss Cash flow
2008 2009

9. Results
• Not looking good 2008 2009
400.00
• Revenues ’08:
366.000$
300.00
• Revenues ’09:
68.000$ 200.00
• Operating loss ’08: 21 100.00
• Operating loss ’09:
0
127 Revenues Cash flow

10. Sold handsets
900.00
• What’s the goal of a
handset manufacturer? 675.00
• To sell as many units 450.00
as you can produce
225.00
• Palm succeeded in
this task 0
Sold handsets Sell trough
Expectations of analists
Palm

11. Future
• What will the future 350.00
bring for Palm?
262.50
• Anticipated sales gives
a good idea 175.00
• Looking not so good 87.50
• Palm: 255 million 0
2007
• Analists: 344
Predictions of analists
million Predictions of Palm

12. Conclusion
• Follow one strategy
• Take a look at Apple and
HTC
• Back to core “base”