Obesity and overweight rates are rapidly increasing in Australia. A news report labelled the nation as one of the “fattest” countries in the world. In 2014, 60% of the adult population classified as obese. This figure constitutes to 5 million adult Australians. Because of these alarming statistics, many are striving to become more health conscious. The growing health-conscious population drives demand not just for production of healthier food choices, but also the creation of fitness programs. According to the Department of Education, Employment and Workplace Relations, the number of fitness instructors operating in Australia will likely grow to 252% by 2020, as more Aussies participate in fitness activities.