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Splunk MINT for Mobile Intelligence
The document discusses the features and benefits of Splunk Mint for mobile app developers, highlighting operational intelligence, real-time analytics, and enhanced app performance. It addresses challenges faced in mobile app delivery and emphasizes the importance of identifying issues such as crashes, performance bottlenecks, and network performance. The document also promotes the upcoming Splunk conference, showcasing various opportunities for learning and collaboration.
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Splunk MINT for Mobile Intelligence
- 1. Copyright © 2014Splunk Inc. Name: AWS2015 Access Code: AWS2015 Splunk MINT Bill Emmett @billemmett000 Director, Solutions Marketing Application and Mobile Intelligence
- 2. Disclaimer During the courseof this presentation, we may make forward looking statements regarding future events or the expected performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, please review our filings with the SEC. The forward-looking statements made in the this presentation are being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any obligation to update any forward looking statements we may make. In addition, any information about our roadmap outlines our general product direction and is subject to change at any time without notice. It is for informational purposes only and shall not, be incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality described or to include any such feature or functionality in a future release.
- 3. • New OSversions break apps • Network issues are difficult to find and simulate • Limited time to make changes and fixes The Challenges of Delivering Mobile Apps 3 • Plan for growth • Solve infrastructure, API and app issues • Feature usage • Monitor/analyze user behavior • Deliver omni-channel analytics • Mobile+web+desktop Form Factor, Platform, Interaction Style Variety Rapid App Dev Cycles, Break-Fix Needs Infrastructure Analytics • OS and device- centric development • Need to correlate devices, versions
- 4. Mobile App Delivery:Different Challenges for Different Roles 4 • How do I find the root cause of app crashes/poor performance? • What were users doing when the issue happened? • How do I get more insight into transaction paths? • Is the problem with the app, the network or the backend system? • Do I have the right capacity in place to handle transaction volume? • How does performance compare mobile vs. web vs. desktop? • How are customers using my app? • Which features should I prioritize for future versions? • How does customer behavior compare across channels? APP MANAGERS/ OPERATIONS PRODUCT MANAGERS/ BUSINESS OWNERS MOBILE APP DEVELOPERS
- 5. Enhance Operational IntelligenceUsing Mobile Data 5 Deliver Better Performing, More Reliable Apps Deliver Real-Time Analytics Achieve End-to-End Visibility
- 6. How Splunk MINTWorks • Embed Splunk MINT SDKs in your mobile app • Activate with one line of code • Your app’s operational data is securely transmitted to the Splunk MINT Data Collector • Analyze your mobile operational data using the Splunk MINT App • Correlate the data with other sources using Splunk Enterprise 6 Mobile App Operations Data Splunk MINT Data Collector Real-time Mobile Operational Analytics
- 7. Deliver Better Performing,More Reliable Apps • Improve user retention by quickly identifying crashes and performance issues • Immediate insight on transaction performance and causes of transaction failures • Identify network performance issues and assess how they impact your app 7 Real-time monitoring of crashes and performance
- 8. Achieve End-to-End Visibility •Correlate Splunk MINT data with other Operational Intelligence for end-to-end transaction analysis • Use Splunk Enterprise search capabilities to correlate and drill down into your mobile and non- mobile data 8 Use correlations to get comprehensive insights
- 9. Deliver Real-Time Analytics •Network performance: Create dashboards that compare network performance by carrier (Wi-Fi, LTE networks, etc.) • Geolocation: Gain insight on usage and performance by where users are located • Search and Pivot: Utilize search and analytics capabilities to explore your mobile data 9 Get granular insights into your app and its users
- 10. Getting Started WithSplunk MINT 10 Mobile Developers Sign up on mint.splunk.com Download SDKs and create mobile projects Download Splunk Enterprise Splunk Admin Re-deploy Splunk MINT enabled apps Check Splunk MINT Management console Download the Splunk MINT App Run Wizard to connect to the Splunk MINT Data Collector Get dashboards and search, correlate
- 11. MINT Benefits Developersand the Business 11 • Immediate quality insights • User, usage, transaction, network visibility • Fast time-to-value with lightweight SDK • Find bottlenecks across app, network, backend, APIs • Right size capacity for transaction volumes • Ensure performance across all channels • User behavior, user experience insights • Faster, more valuable improvements • Omni-channel analytics APP MANAGERS/ OPERATIONS PRODUCT MANAGERS/ BUSINESS OWNERS MOBILE APP DEVELOPERS
- 12. The 6th AnnualSplunk Worldwide Users’ Conference September 21-24, 2015 The MGM Grand Hotel, Las Vegas • 50+ Customer Speakers • 50+ Splunk Speakers • 35+ Apps in Splunk Apps Showcase • 65 Technology Partners • Register at conf.splunk.com • 4,000+ IT & Business Professionals • 2 Keynote Sessions • 3 days of technical content – 150+ sessions • 3 days of Splunk University – Get Splunk Certified – Get CPE credits for CISSP, CAP, SSCP, etc. – Save thousands on Splunk education! 12
- 13.
Editor's Notes
- #4 There are specific challenges in managing mobile apps which are different than traditional applications. Traditional apps are delivered to the user over a browser, and most of the magic is happening with the web, application and database servers. For mobile apps it is different: There are variety of form factors, tablets, smart phones, etc., and you have multiple OSs and interaction styles. Mobile apps often have large number of releases in production. If you multiply the number of handset types by OS by specific versions of applications based on when users last updated them, there’s a huge number for mutations of potential mobile app clients to account for. Mobile operation, app owners, and mobile developers need to be able to determine if a certain application experience is unique to a particular release of the app. Second, mobile apps are leaner, they’re easier to develop, and through “app stores” it is easy to push out new updates to users. But with every change, there’s risk of errors and issues that weren’t caught in development. Developers need to immediately know what went wrong so they can push better code in the next rev of an app. They have short window to make changes and fixes. Third, unlike most enterprise apps, mobile devices and apps don’t generate a log file. As a result, if you want information about errors, exceptions, and so on, you have to instrument mobile apps with an SDK, identify what you want to measure, and where to send that information to. Since app owners and developers are preoccupied with the first three areas I just mentioned, they are lacking analytics that would give them insights into feature usage and user behavior. Also, the experience that mobile apps provide needs to be correlated and compared with other application channels. Not only that, it’s important to understand how mobile applications influence application infrastructures for capacity planning and other reasons.
- #5 Mobile initiatives are new, and there’s no consistent model we’ve seen so far and how it’s organized. But we do find three kinds of stakeholders responsible for better mobile Operational Intelligence. App Operations, as the people who first get frustrated calls from end users, need to better isolate what’s going on and perform basic triage. App Developers need to understand the source of application crashes so they can quickly push better releases out to mobile users. Application Owners know that persistent problems will mean people abandon their app, so they want to know how people are using the application what experience they are receiving.
- #6 To address the needs of developers, operations and product management, you need Operational Intelligence for your mobile apps. This is what we call mobile intelligence. Mobile intelligence provides real-time insight on how your mobile apps are performing, and can correlate with and enhance Operational Intelligence. Splunk software enables organizations to search, monitor, analyze and visualize machine-generated data from websites, applications, servers, networks, sensors and mobile devices. Splunk MINT helps organizations monitor mobile app usage and performance, gain deep visibility into mobile app transactions and accelerate development Deliver better performing, more reliable apps When a user has a problem with a mobile app, the issue could be isolated or spread across all app versions, handsets and OS types. With Splunk MINT, you can see issues with app performance or availability in real time. Bugs can be addressed quickly, and app developers can gain a head start in creating and delivering valuable app updates. Achieve End-to-End visibility When mobile apps fail, there are many potential sources of failure. With Splunk MINT, you can analyze overall transaction performance. And using Splunk MINT, you can correlate this data with information from back-end apps to gain detailed insight on transaction problems. As a result, operations can reduce MTTR and better anticipate future mobile app back-end requirements. Deliver real-time analytics Mobile apps give enterprises new ways of conducting digital business. With mobile app information in Splunk Enterprise, you can correlate usage and performance information— some call this omni-channel analytics—to better understand how users are engaging all aspects of your organization.
- #7 Unlike backend systems whose operational metrics are easily accessible, mobile applications require us to gain insight from all the mobile end points that use the app. There are three major components that make this work First, mobile app developers embed Splunk MINT SDKs into the mobile apps they track. They can get the SDKs at mint.splunk.com. For basic app crash, performance, and user session insights, this requires as little as one line of code, which is well documented on mint.splunk.com. Once they redeploy their Splunk MINT apps, they are off and running. Once applications are in production, information is automatically gathered and sent from each mobile endpoint to the Splunk MINT Data Collector. This information is encrypted, so there’s low security risk. Also, there is very low bandwidth and overhead required on the mobile endpoints to make this happen. Information moves from this appointment data collector to the customers instance of Splunk enterprise, thanks to a Splunk add-on. That is enabled with a token that uniquely identifies their information. Information transfer between the Splunk MINT data collector in each customers instances Splun kenterprise is secured with the public key. Once that information is in Splunk Enterprise, you can search, correlate, and analyze your mobile data. Also with the Splunk MINT app, you get a range of dashboards, over 40 reports, and a data model that helps you accelerate searches and correlations.
- #8 Now let’s talk about how Splunk MINT enables better performing, more reliable apps… First, Splunk MINT captures information about the app crashes in real time, and provide that information back to you. Additionally, information on performance bottlenecks, Such as those that are caused by a slow API can be identified and brought back. What makes this valuable is that this information is all being done in real time. Before Splunk MINT, developers had to rely on belated reports from iTunes, Google Play, etc. By the time they got notification of poorly performing apps , many people have abandoned the app, rated it poorly, and so on. With Splunk MINT, developers will get this information in a matter of seconds.
- #9 That’s most important, you can use Splunk MINT to correlate data from your mobile intelligence source type with other source types. Not only does this give you the ability to create a transaction analysis that is inclusive of the mobile app, it also allows you to start to think omni-channel – how the mobile experience is compared to and add value to other channels your organization is using.
- #10 Splunk Enterprise allows additional ways of visualizing your information. One great example of this is using geolocation information to get better insight on where mobile users are using your applications from, what you can see here. Additionally, information on network performance is more granular. You can create dashboards that compare network performance by different mobile carriers, and you can also get more detailed information on user sessions.
- #11 Getting Splunk MINT up and running is rather straightforward, but does require action from both mobile developers as well as the person responsible for the Splunk deployment. Mobile developers have a few key steps to follow. First, they go to mint.splunk.com and sign-up. This takes as little as two minutes, and give them access to SDKs and other resources required to easily integrate the SDKs into their mobile apps. Once they have embedded the Splunk MINT SDKs into their mobile apps, they redeploy the apps, and can quickly check to ensure mobile Operational Intelligence data coming in by checking the Splunk MINT Management Console. Splunk administrators connect mobile data with their implementation of Splunk in a few easy steps. First, they download the Splunk MINT app and get a token from their sales person/fulfillment team that uniquely identifies them to the Splunk Data Collector. Then run the connection wizard (part of the app) and provide that token. Mobile data starts coming to that instance of Splunk – securely via PKI.
- #12 Across stakeholders, MINT provides tremendous benefits. For the mobile app developers, they are able to build better performing before reliable apps by getting immediate insights into performance and availability. They also know how their applications are being used, and can apply that information in subsequent releases. Application operations benefit from MINT through immediate awareness at mobile app failures. They can quickly identify the source of issues, engaging the right organization so MTTR is decreased. Additionally, operations can better plan for Mobile growth I spotting usage patterns. Product managers and business owners can benefit getting better insights into user behavior. Additionally, they can begin to think omni-channel of a better understanding mobile apps are used, and how they are used in context of non-mobile channels.
- #13 And finally, I would like to encourage all of you to attend our user conference in September. The energy level and passion that our customers bring to this event is simply electrifying. Combined with inspirational keynotes and 150+ breakout session across all areas of operational intelligence, It is simply the best forum to bring our Splunk community together, to learn about new and advanced Splunk offerings, and most of all to learn from one another.
- #14 Thank you. Open up for Questions