The 23rd James Bond film made over $1 billion worldwide, making it the highest grossing film in the franchise. It was shot in various international locations like Shanghai, Scotland, London, and Istanbul. Being the first Bond film in IMAX, it utilized state-of-the-art technology and special effects. The film promoted partnerships with Omega watches and Heineken beer through product placements. It had prestigious premieres in London and New York and broke box office records, becoming the fastest film to earn over $100 million in the UK.

2. James bond films
• 23rd
• Made most money out of all (over 1 billion)

3. locations
• Shot all over the world
– Shangai, scotland, london, istanbul, pinewood
studios, india

4. technology
• First james bond in imax
• Miniature effects & cgi

5. Technology in film
• Hacking scenes = technologies aren’t accurate
(and they are glamourized)
• Added special effects to make it look more
flashy

6. products
• Omega watches
• 007 logo on them
• Hmv = limited edition - steelbook (DVD
package with extra features – reason to buy
DVD)

7. Distribution co
• MGM – amercian (films and TV) – was once
largest, (product of multiple companies)
• Sony – japanese multinational company
– Sony pictures (subsidary)

8. Premier
• Premiere in london – royal albert hall
• Oct 23
• Prince charles & wife attended (british icons)
• Nov 9 – american premiere
• Create buzz, attract audiences, following
actors (below the line)

9. synergy
• Heineken
– To do deal was £28 million (Heineken paid this)
(instead of vodka like in previous films)
• Made commercial with actors
• Product placement
• Helped funding of film

10. synergy
• Video game = 007 legends by for
Xbox, PS3, wii,
• Different release dates from oct 16th (part of
marketing)
• Distributed by MGM interactive (subsidary of
MGM)

11. Box office
• £1.1 billion worldwide
• Only 14 films EVER have made over 1 billion
• Highest grossing film for sony pictures
• Speed of highest income surpassed avatar (fastest
income ever!!)
• Took a month to make over £100 m in UK
• £20.1 million in UK
• Released in 3, 526 cinemas worldwide
• Opening weekend = £88 million