Jaana Kettunen, Jyväskylä Universitet på seminariet Nya vindar för Vägledning, 15 september 2016 i Mariehamn

1. 21.9.16
1
UNIVERSITY OF JYVÄSKYLÄ
Nya vindar för vägledning- karriärvägledning, samordning av
vägledning och e-vägledning
15 September 2016 – Mariehamn, Åland
Jaana Kettunen,
Finnish Institute for Educational Research,
University of Jyväskylä, Finland
IKT och vägledning
Skills and competences of professionals
UNIVERSITY OF JYVÄSKYLÄ
Previous Research/ literature
n The increasing use of information and
communication technologies (ICT) in career-related
activities is placing new demands on career
practitioners and on the organizations (Bimrose &
Barnes, 2010; Sampson, Osborn, Dikel, &
Sampson, 2011)
n Social media is fast becoming as much a necessity
as an opportunity and competency to work in this
new mode is an area of increasing importance.

2. 21.9.16
2
UNIVERSITY OF JYVÄSKYLÄ
Previous Research/ literature
n Successful integration ICT in career services is not only
dependent on the skills or technical facilities available,
but also on practitioners' willingness to accept the
changes that new technology may bring to service
delivery (Kettunen, Vuorinen, Sampson, 2013).
n In order to consider the usefulness and potential of
existing and emerging technologies, it is essential that
career practitioners be appropriately trained in this area
(e.g. Bimrose, Hughes, & Barnes, 2011; Osborn, Dikel, &
Sampson, 2011; Niles & Harris-Bowlsbey 2013)
UNIVERSITY OF JYVÄSKYLÄ
The term competency will
be used to refer to a
combination of the relevant
attributes that underlie the
aspects of successful
professional performance.
(Moore, Cheng, & Dainty, 2002).
Defining competency
Defining competency

3. 21.9.16
3
UNIVERSITY OF JYVÄSKYLÄ
Results
Kettunen, J., Sampson, J. P., Jr., & Vuorinen, R. (2015).
Career Practitioners Conceptions of Competency for
Social Media in Career Services
UNIVERSITY OF JYVÄSKYLÄ
DIMENSIONS
OF VARIATION
CATEGORIES
Ability to use
social media for
delivering
information
Ability to use
social media for
delivering
career services
Ability to utilize
social media for
collaborative
career
exploration
Ability to utilize
social media for
co-careering
Approach to
social media
Function in
career services
Online skills
Ethical
reflections
Personal
characteristics
Career practitioners’ conceptions of competency for social
media in career services
Kettunen, Sampson & Vuorinen 2015.

4. 21.9.16
4
UNIVERSITY OF JYVÄSKYLÄ
Approach to
social media
technology focused
Function in
career
services
means for delivering
information
Online skills information literacy
Ethical
reflections
accuracy, validity
Personal
characteristics
motivated
“…and as there are
so many social media
tools out there, so
which would then be
just right…”
Category 1: Ability to use ICT for
delivering information
UNIVERSITY OF JYVÄSKYLÄ
“You don´t feed facts,
you ask questions.
So actually we should
be very good at doing
social media.”
Category 2: Ability to use social media
for delivering career services
Approach to
social media
technology
focused content focused
Function
in career
services
means for
delivering
information
medium for
one-to-one
communication
Online skills
information
literacy online writing
Ethical
reflections
accuracy,
validity privacy
Personal
characteristics
motivated patient

5. 21.9.16
5
UNIVERSITY OF JYVÄSKYLÄ
“At its best, the
students begin to reflect
on their own views and
so become producers
of information
themselves..”
Category 3:
Ability to utilize social media for
collaborative career explorations
Approach to
social media
technology
focused
content
focused
pedagogically
focused
Function
in career
services
means for
delivering
information
medium for
one-to-one
communication
interactive
working
space
Online skills
information
literacy
online writing
online
discourse
Ethical
reflections
accuracy,
validity
privacy confidentiality
Personal
characteristics
motivated patient confident
UNIVERSITY OF JYVÄSKYLÄ
“When you go into
social media you
accept that it is
social media, and
social media works
in social ways.”
Category 4:
Ability to utilize social media
for co-careering
Approach to
social media
technology
focused
content
focused
pedagogically
focused systemically focused
Function
in career
services
means for
delivering
information
medium for
one-to-one
communication
interactive
working space
impetus for
paradigm change
and reform
Online skills
information
literacy
online writing
online
discourse
online
presence
Ethical
reflections
accuracy,
validity
privacy confidentiality
trust,
professional
proficiency
Personal
characteristics
motivated patient confident innovative

6. 21.9.16
6
UNIVERSITY OF JYVÄSKYLÄ
Kettunen, J., Sampson, J. P., Jr. Vuorinen, R. (2015).
Career Practitioners Conceptions of Competency for Social Media in
Career Services
Skills and competences of practitioners
UNIVERSITY OF JYVÄSKYLÄ
n One central prerequisite for versatile and functional utilisation
of ICT is a good understanding of how different career-related
questions become relevant at different stages of an individual’s
life and how technology may be best used in different guidance
and counselling approaches.
n If the goal is to facilitate career practitioners’ professional
understanding of the opportunities provided by new
technologies, it is important to assess and develop
practitioners’ beliefs about technology and career services as a
whole as well as hone their practical skills regarding these
technologies.
Discussion

7. 21.9.16
7
UNIVERSITY OF JYVÄSKYLÄ
Tack, kiitos, thank you!
For further information, please contact:
Ms. Jaana Kettunen
Finnish Institute for Educational Research
University of Jyväskylä
Tel. + 358 40 805 4255
E-mail: jaana.h.kettunen@jyu.fi
https://ktl.jyu.fi/en/staff/kettunen-jaana