This document provides a 6 month evaluation report for Dufferin Research d.o.o. It lists the staff members and describes timelines and milestones such as an FP7 submission in December 2011 and various projects and events in 2012. It discusses the company's work establishing online research communities in Serbia, noting the high social media usage there. It describes the online research community platform used and provides some preliminary results from a 2012 NGO study, including an NGO contacting them within an hour offering resources.

1. Dufferin Research d.o.o.
Six month Evaluation Report

2. Where we are after six months

3. Our staff.
• Denis (student – part-time)
• Danijela (full-time)
• Aleksandar (student – part-time)
• Marina (full-time)
• Ana (director)
• Richard (founder)
• Ivan (full time)

4. Timelines / Milestones

5. 6th Dec 2011: FP7 Submission.

6. FP7: Funding for Semantic interpretive
& sentiment analysis tool

7. 2012 Activities.

8. January
• Purchase of a
Company car

9. February: Marketing & promotions

10. 23rd Feb:
Launch of Health@Net Project

11. Health@Net event
The guy in the middle is the Canadian Ambassador to Serbia who
attended our event.

12. (March & April) Talks with…

13. 26th March:
A snapshot of life in Serbia

14. April 12th: Lecture @ FIMEK

15. April 19th: Launch of NGO study

16. April 20. Pro-bono programming for Faculty
of Technical Sciences, Novi Sad
• Project done as good-will gesture/cooperation with Faculty
• Also proof of concept that our programming is state-of-art data
collection (which will be executed in future via tablet PC’s)

17. Complex and elegant web-form

18. Online Research
Communities (ORC)
A group of people who have
been provided with an online
environment in which to interact
with each other (as well as the
client and researcher) about
topics relating to a research
interest.

19. Online research communities

20. Why build an ORC in Serbia
 In Serbia, while the overall internet
penetration rate is lower the EU
average, the percent of the
population using social networks
such as Facebook is much higher
than the EU average. There is a
strong urge in Serbia to connect
socially online.

21. Facebook in Serbia vs. Global
numbers
About Facebook (3 Apr 2012)
845 million monthly active users at the end of December
2011. (was 63 million July 2008 mostly in Canada & US)
Approximately 80% of monthly active users are **outside**
the U.S. and Canada.
425 million monthly active users who used Facebook mobile
products in December 2011.
Facebook is available in more than 70 languages.

22. Online research communities (in general)
 Online research communities are a part of an emerging and
developing area in market research making use of Web 2.0
technologies.
 By invitation-only, private online communities centred on a single
brand, concept or customer segment are the best solution.
 Participants enjoy this new research approach and the interaction
with others re-introduces the social context usually missing from
other research approaches.
 Online technology can adapt to almost any research need.
 With a group of people pre-recruited, research can keep pace
with development processes and provide a feedback loop to check
new ideas.

23. Online research communities (ours)
 Based on Joomla CMS with much customization.
 Each community is isolated & independent, the
online conversations are topic specific.
 Forums are moderated to guide the discussion along
productive channels and to maintain a respectful
environment among participants.
 Qualitative input is used both for the research goals
directly and for development of quantitative follow-
up questions.

24. Some research results from 2012

25. In depth view of our work

26. In depth view of our work

27. In depth view of our work

28. Some preliminary results: NGO

29. Some preliminary results: NGO

30. Some preliminary results: NGO
• Results: within an hour of survey launch we
were contacted by an NGO from Kragujevac,
and offered resources there.

31. Thank you.
Rick Frank, Dufferin Research
E-mail: rickf@dufferinresearch.com