Simultaneous combination strategy involves applying a mix of strategies, like expansion, growth, and retrenchment, across different business units at the same time. This allows a firm to take different approaches in business units at different stages of their life cycles. TTK Group adopted this strategy through product diversification, joint ventures, divestments, and strategic alliances across its brands. ITC also used a simultaneous strategy through backward integration, diversification, turnaround strategies, and divestments in its various business segments. Simultaneous strategies provide benefits like competitive advantages, protection from industry trends, and help firms address complex business challenges.

1. Simultaneously
Strategy
BY:-
SHAN MOHAMMAD

2.  Strategy(Greek "στρατηγία"— stratēgia , "art of troop
leader; office of general, command, generalship") is a high
level plan to achieve one or more goals under conditions of
uncertainty.
 Strategy is a method or set of plans chosen to bring about a
desired future, such as achievement of as goal or solution
to a problem.
STRATEGY

3. Combination strategy
Combination strategies are mixture of stability, growth, expansion or
retrenchment strategies which applied either simultaneously or the
same time in different business or sequentially at different times in the
same business. It is also called as mixed or hybrid strategy

4. TYPES OF COMBINATION STRATEGY
Combination
strategy
Simultaneous
strategy
Sequential
strategy
Combination of both

5. Simultaneous strategy
Simultaneous combination strategy is mixture of
grand strategies like expansion, growth, retrenchment
which is applied at the same time in its different
business simultaneously

6. STABILITY/GROWTHSTRATEGY
EXPANSION STRATEGY
RETRENCHMENT STRATEGY

8. REASONS FOR FOLLOWING
• Different products in different stages of life cycle.
• Different stages of Business cycle.
• Size of the firm
• Number of business.

9. BENIFITS
• Developing competitive advantage and achieving large
market share.
• The firm is comparatively more of protected from the impact
of downward trend in the industry.
• The firm can bear the pressure put by suppliers and solutions
to the complex challenges of real life business.

10.  TTK group is a well-known company based in southern India, established in 1928. the company
own several brands like prestige, Kohinoor, kiwi, Sunlight, Lifebuoy, Lux, Ponds, Brylcreem,
Kellogg's, Horlicks etc.
 The company adopted 10 year restructuring plan in 1997 with aim of focusing its core structures
and reducing the number of companies. The plan involves several combination strategies
simultaneously in it different business.
 Product diversification under prestige brand and joint venture with US based household company
Sara Lee.
 Join venture with LIG London In health care, formed LIG TTK (SSL TTK)
 Divestment of several business like TTK chromate, Timeaids, Tortoys, TTK
 Chemicals and cardboards
 Strategic alliance with Indian overseas bank for offering range of services
EXAMPLE TTK GROUP

11. • ITC is a diversified conglomerate having a varied portfolio consisting
of FMCG, hotels, paperboards and packaging, agribusiness and IT.
• The company adopted backward integration in 1925 in the packaging
and printing business.
• It diversified into hotels in 1975 and agribusiness in 1990.
• The company adopted turnaround strategy for the speciality
paper business, triveni tissues, after its acquisition and merger
with paperboard business, while financial service business was
divested.
EXAMPLE ITC

12. References
Websites:
www.mbaknol.com
www.scribd.com
Paper:-
Papalambros, P.Y. and Wilde, D.J. (2000).The Principlesof Optimal Design — Modeling
andComputation, 2nd edn,Cambridge, UK: Cambridge University Press