Sims 3 pets summary
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This document summarizes the results of a marketing campaign for the Sims 3 Pets video game. The campaign included posters displayed in 350 malls and other media. The research found the campaign increased spontaneous awareness of Sims 3 and Sims 3 Pets by over 60%. It also drove over 60% increase in advertising awareness of the games. Additionally, the mall campaign was effective at driving pre-orders for Sims 3 Pets.
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Sims 3 pets summary
A marketing campaign for the Sims 3 Pets video game was conducted in malls using posters and other media. Research was conducted to evaluate the effectiveness of the campaign. The results showed the campaign significantly increased awareness of both the Sims 3 brand and the upcoming Sims 3 Pets game, with malls having the highest attributed media. The campaign also increased consideration of pre-ordering Sims 3 Pets and strengthened perceptions of the Sims 3 brand portfolio.
Sims 3 pets summary
The document summarizes research from a marketing campaign for the Sims 3 Pets video game. The campaign included posters displayed in malls and other media. According to the research, the mall campaign significantly increased awareness of both Sims 3 and Sims 3 Pets, with over 60% of respondents recognizing the posters. The malls were also highly attributed to increasing awareness of Sims 3 Pets advertising. Additionally, the campaign was successful in driving pre-orders for Sims 3 Pets and strengthening consumer perceptions of the Sims 3 brand.
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Sims 3 pets summary
A marketing campaign for the Sims 3 Pets video game was conducted in malls using posters and other media. Research was conducted to evaluate the effectiveness of the campaign. The results showed the campaign significantly increased awareness of both the Sims 3 brand and the upcoming Sims 3 Pets game, with malls having the highest attributed media. The campaign also increased consideration of pre-ordering Sims 3 Pets and strengthened perceptions of the Sims 3 brand portfolio.
Sims 3 pets summary
The document summarizes research from a marketing campaign for the Sims 3 Pets video game. The campaign included posters displayed in malls and other media. According to the research, the mall campaign significantly increased awareness of both Sims 3 and Sims 3 Pets, with over 60% of respondents recognizing the posters. The malls were also highly attributed to increasing awareness of Sims 3 Pets advertising. Additionally, the campaign was successful in driving pre-orders for Sims 3 Pets and strengthening consumer perceptions of the Sims 3 brand.
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The document summarizes the results of a marketing campaign for Lurpak butter. It found that advertising awareness, product awareness, and purchase consideration all significantly increased following four bursts of advertising activity through TV, online videos, and experiential promotions. An experiential promotion distributing shortbread and leaflets further boosted purchase consideration. Respondents also reported much more positively about the uniqueness and quality of Lurpak advertising after the campaign.
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The document summarizes research from a Post Office campaign that used out of home advertising. It found that the poster campaign increased top-of-mind brand awareness of Post Office and its travel products. The creative was highly liked and strengthened perceptions of Post Office as credible and offering various services. Those who saw the posters had more positive views of Post Office and were more likely to consider it for future travel needs.
Connected commuter finance 3
The document discusses the financial habits and concerns of commuters based on a survey. It found that while concern about the economy has declined since last year, commuters report saving more and feeling more optimistic about their finances. Commuters also widely use budgeting tools and mobile banking, with over a third using mobile banking more than three times a week, including on their commute.
Valentine's day
Valentine's Day will be celebrated by 90% of couples through gifts like chocolate, flowers, perfume or jewelry or by cooking at home, while 59% of singles will also celebrate through activities with friends like going out or to the cinema or ordering takeout.
1 pagers finance
Over half of young people receive a salary and spend most of their income on dining out, entertainment, and clothes, with nearly half having less than £100 in savings. While a third believe debt is common, most young people check their bank accounts on their phones weekly, and over 20% have more than £61 of disposable income each week. The most popular banks among young people are NatWest, Halifax, and Barclays, and a third are interested in learning how banks can help them save more money.
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Sims 3 pets summary
- 1. Sims 3 Pets October 2011
- 2. Key Campaign information Environment/Panels 350 Mall 6 Sheets Other Media Key Campaign Objectives Boost awareness of the new Sims 3 Pets games and drive engagement with the brand Drive usage and consideration of both the Sims 3 and Sims 3 Pets Create consumer interest
- 3. Spontaneous Brand / Title Awareness The mall campaign drove top of mind awareness of both Sims 3 and Sims 3 Pets +61% Poster Recognisers +66% Poster Recognisers Q23 Please list all of the recent and upcoming video game releases you can think of. Source: Dipsticks Sims 3 Mall Research 2011
- 4. Spontaneous Advertising Awareness The campaign proved noticeable amongst the target audience +60% Poster Recognisers +63% Poster Recognisers Q24 And please list all of the recent and upcoming video game releases which you have seen advertising for recently. Source: Dipsticks Sims 3 Mall Research 2011
- 5. Malls key at driving increase in advertising awareness +125% Q27. You indicated that you have seen or heard advertising for the following video games recently (Sims 3 Pets); in which of the following places did you see this advertising? Source: Dipsticks Sims 3 Mall Research 2011
- 6. The campaign drove pre-orders of Sims 3 Pets Q31. Which out of the following video games have you ordered or do you intend to pre order online? Source: Dipsticks Sims 3 Mall Research 2011
- 7. The campaign worked to drive key statements for the Sims 3 portfolio Q32 Using a scale of 0 – 10, where 0 is ‘not at all accurate’ and 10 is ‘very accurate’ how accurately do each of these statements describe Sims 3 / Sims 3 Unleashed/Pets? Source: Dipsticks Sims 3 Mall Research 2011