Grow your direct booking!
www.simplotel.com
Guests are Looking for
Hotels Online…
to
Guests are Looking for Hotels
Online
On Hotel Website
On Online Travel
Agencies
On Tripadvisor & Social
media
Using all kinds of devices
The Billboard Effect
Online
research
44-54%
of online shoppers
retained by OTAs
27-33%
of OTA shoppers
book with
hotel websites
Hotel websiteTripadvisor OTAs
Customers form the impression in
the digital world on your website
More Customers Are Using the
Internet to Plan Travel...
82% of Leisure Travellers and 81%of Business
Travellers use internet to research hotels
…And to book hotel rooms
Nearly 2/3 of travelers reserve hotels
online
62% 58%
Source: Google Travel Study, May 2012, Ipos
MediaCT
Leisure
travelers
Business
travelers
… And there is more internet traffic on mobile than on
desktop
100%
80%
60%
40%
20%
0%
India Internet Traffic by Type, Desktop vs. Mobile, 12/08
– 11/12
12/0
8
6/09 12/0
9
6/10 12/1
0
6/11 12/1
1
6/12
Desktop
Internet
Mobile
Internet
%ofInternet
Traffic
However the realty is…
Most of the Hotel websites are
not ready for today’s devices
More Customers Are Using the
Internet to Plan Travel...
Most hotel sites have over
50-60%
bounce rate
Other Channels are
Expensive
Online/Offline agents charge as much as 25-30%
in commissions impacting the bottom line of hotels.
Booking engines are hard to use
Confuse
d
Lost
Illegible
Hotel Web Sites are Static
Hotels are unable to
use their website as a
marketing tool
Requires technical
work to change.
Content, technology
not been updated
since they were built
Have little
instrumentation
How can Simplotel help
you…
SIMPLOTEL Mission & Vision
Mission- Grow Direct Bookings for
Hotel
Vision- Make Hoteliers life Simpler
Your Own Marketing Control Panel
Marketers can
update
your website with
zero tech work
Launch promotions
instantly
Integrated with social
media
including tripadvisor
reviews
Responsive web designs – work
on devices that guests use
Fast loading pages
SEO (Search Engine Optimization) – Out of the
Box
Seamless Booking Engine
Book Room
Cloud Solution
Zero IT
Hosting on the Amazon cloud
with image distribution
and compression
Instrumentation and Dashboard
Have a Hotel Chain?
We have templates for chain
hotels
Our Success is Aligned to Yours
No Lock in Pay as you go
monthly and annual
plans
Completely hosted
solution
Simplotel
TeamWe have experience working at world’s largest
travel and ecommerce sites
Funded by
What Customers Say
- Kanika Nagori Dabriwal, Owner Central Hotels
- Mr. Ashish Vohra, CEO, jüSTa Hotels
Thank
you

Simplotel