Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Elections 2.0 2of2 (federal)

643 views

Published on

Insights on how social media, as evidenced in Nenshi mayoralty campaign (see Part 1), could affect Canada's upcoming federal election

Published in: News & Politics, Business
  • Be the first to comment

  • Be the first to like this

Elections 2.0 2of2 (federal)

  1. 1. SOCIAL MEDIA, RESEARCH & COMMUNICATIONSElections 2.0Part 1: Insights from the Nenshi CampaignPart 2: Implications for 2011 Federal Election<br />Presented by Brian F. Singh, ZINC Research<br />Market Research & Intelligence Association<br />April 7, 2011 <br />
  2. 2. Canadian Social Media Segments 2010 Based on Online Population: 84.3% (2008)<br />Online/Real Time<br />9%<br />(Heavy Users)<br />Non-Users<br />10%<br />Suits & Strategy<br />7%<br />(Business Users)<br />Samplers & Lurkers<br />32%<br />(Casual Users)<br />Chat, Chill, Connect<br />16%<br />(Socializers)<br />Facebook Friends<br />27%<br />(Friends & Family Circles)<br /> Page 1<br />
  3. 3. Canadian Social Media SegmentsBased on Online Population: 2009 versus 2010<br /> Page 2<br />
  4. 4. Mean Age of Social Media Users (Adults)<br />Total (n=1200)<br />Non-Users (n=119)<br />Casual Users (n=379)<br />Friends & Family (n=323)<br />Business Users(n=89)<br />Socializers (n=187)<br />Heavy Users (n=102)<br />Page 3<br />
  5. 5. Canadian Social Media Segments – 4 of Interest<br /> Page 4<br />
  6. 6.
  7. 7. Mean Number of Friends per Social Networking Site<br />“How many people do you have in each of the social networking sites you are a member of?<br /> Page 6<br />
  8. 8. Voting Intentions (October 2010)<br /> Page 7<br />
  9. 9. Elections 2.0 = Government 2.0<br />
  10. 10. Government 2.0…<br />The integration of new-generation digital media technologies into government structure and operations.<br />The expectation of more transparency & accountability.<br />
  11. 11. The Challenge of Brand<br />Traditional versus Upstart (DNA)<br />Local versus National<br />
  12. 12. The battle online is as<br />important as <br />in person and <br />the traditional media.<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16. Social Media is THE Media…<br />But not the only media.<br />
  17. 17. Elections 2.0 is a more data-driven (and data intensive) process.<br />
  18. 18. The Data Literacy Pentagon<br />Engagement/Voter Identification<br />Social Media<br />Monitoring/<br />Analytics<br />Polling & Riding<br />Intelligence<br />CAMPAIGN STRATEGY<br />Traditional Media<br />Monitoring<br />Web Analytics<br />
  19. 19. Does Polling Still Matter?<br />Conversion & Performance Benchmarks.<br />Gamification & Predictive Markets.<br />
  20. 20.
  21. 21. What is willing to be shared, <br />can be used against you.<br />
  22. 22.
  23. 23. Organized Chaos trumps<br />Command & Control.<br />
  24. 24.
  25. 25. Get Involved. <br />Think different.<br />Evolve skill set.<br />Co-creation. Crowdsource.<br />E.g., OpenData movement.<br />
  26. 26. THANKS!Brian F. SinghZINC ResearchPhone: 403.861.9462brian@zincresearch.comwww.zincresearch.comTwitter: @BFSingh<br />

×