2. A place where people from a variety of interests,
hobbies and activities can join forces an build start
up projects, no matter how complex they are, from
forming a band to building a school park
concept
What is it?
3. concept
Why this type of site?
For the first time in Romania, we want to bring people together and merge
them from online to offline, offer the the proper tools to start their projects,
meet new people and build friendships
We build a strong and engaging community online and
offer people the chance to see their dreams come to life
4. Let’s say you want to play soccer, but you’re missing
team mates; simply submit this request into the site
and start bringing in people into the activity
You decide how many people can join, based on what
interests, topic of discussion and so on
So, you have the absolute freedom in shaping the project you dream to build and
access a wide range of people from inside the community
Therefore, it’s your
very own idea generator!
concept
What’s it about?
5. How can brands get involved?
By playing an active role in the community
benefits
Gain brand visibility from inside the community; you are not just a brand, but someone who is part of their
group, who shares the same interests and is a provider of all that is necessary for a project to launch
Interact directly with the target in a non-intrusive and friendly way; see first hand what
the target plans to achieve and meet their expectations
Create brand social movements from within the community:
start up a project, draw in people and transpose everything IRL
12. A cultivator is defined as “a person who cultivates, grows, tends or improves plants
or crops”. This definition is at the heart of cooltivator.ro because the website
cultivates a new “breed” of news, that is utterly distinct from the news that
Romanians receive on a daily basis.
Furthermore cooltivator.ro sifts through the bulk of ordinary news and brings
consumers a brand new kind of news source
concept
13. Cooltivator is in essence a news website, but everything,
from the way users interact with it, to the news that are
delivered, is different.
The writing style is rather casual, even borderline funny, even though the
news presented are as serious as they can be.
The content will be entertaining, highly visual and easy to read and share
The subjects covered will range from technology,
digital, music, places, internet culture to entertainment
and many more.
concept
What is it?
14. • 20 Memes that changed the internet
• 10 Web series better than most TV series
• New iPhone 6 sneak peak features
• 14 incredibly stupid graffiti works
• 7 Places in Bucharest with cheap beer
• What happened at TED this year?
• News recap of the week (Video Content)
• Why should you exercise your creativity
• Top 18 free apps that should not be free
concept
Examples of subjects
15. Being the first to partner up with a new way of delivering
the news. Interactive, highly visual and easy to enjoy news
benefits
Having visibility on an unbiased news website, that promotes high quality, entertaining content
Play an active role in the Romanian Internet Culture as a strong supporter
16. Branded content – a non-intrusive way in which the brand
states its message directly in the article, making it a more
natural for the user to discover it
This way we integrate the brand in the article and overall story
Example: 10 must have gadgets; no.1 on the list will be the gadget the
brand chooses to advertise
Advertising
from traditional to unconventional
