A good marketing plan is important for growing a training business. Some effective strategies that can be done without a marketing budget include educating yourself on marketing, developing a clear business value proposition, focusing on getting referrals from current customers, marketing upcoming classes to past customers, increasing lead conversion rates, optimizing email marketing, networking with similar companies, focusing on the results customers will achieve rather than packages for sale, and getting buy-in from customers.

1. How To Grow Your Training
Business
By Oluwole JOSEPH

2. What if YOU don’t have a
marketing staff, and you
don’t have a marketing
budget
How would you do it

3. A good marketing plan
can turn something good
into something great, and
can get you there a lot
faster.

4. You must educate
yourself if you can’t
afford to invest in a
marketing person.

5. 2. Spend time developing your
business value proposition and
positioning

6. 3. Focus on getting referrals

7. 4. Market the next class

8. Focus on marketing to
your customers first.

9. 5. Increase your
lead conversion rate

10. 6. Get the most out of
e-mail marketing plan

11. 7. Network with non-competitive
training companies

12. 8. Sell results, not packages.

13. 9. Get the buy-in.

14. 10. What?

15. Oluwole JOSEPH
+2348020590511
oluwole.joseph@ymail.co
m
@oluwoleinspires