Are you an agency and want to win an airline client? Do you know the business of aviation well? More importantly, do you know which business goal matter to airline executives and how they can be achieved via social media? If you're unsure about the answer to any of those questions, this MasterClass is for you.

1. “We engaged SimpliFlying during a communications pitch for Air New Zealand. Not only were they great to deal
with, their insights into the airline sector and consumer trends were stellar. We subsequently went on to
successfully win the confidence of the airline.
I would recommend SimpliFlying to anyone interested in gaining insights into how social media and technology
impacts airline marketing, and more importantly how to identify opportunities for real innovation and success.”
- Peeyoosh Chandra, Digital Planning Director, Saatchi and Saatchi
MasterClass
Airline Marketing 2.0 for Agencies
The new realities of social media theory with practice through a
mean that it is no longer enough curriculum that comprises over 50 In a Nutshell Social Traveler Life
Learn about the
for airlines to just have a large airline case-studies that will force
number of fans or followers. What participants to think on their feet Over 50 real-world
matters is the ability to drive and derive solutions to real-world airline case studies
specific business goals and challenges encountered with
measure the results. Moreover, it is today's connected travelers. Up to 25 account managers
and creative directors
essential to establish benchmarks
and perform assessments against From measuring business goals Learn about the Connected
competitors as well. through social media to analyzing Traveler Lifecycle and the
your client’s performance against opportunities it presents to
The SimpliFlying MasterClass for the competition, the MasterClass airlines
Agencies serves as a reality check covers all grounds through Learn about free tools that
for agency executives keen to win real-world examples, interactive you can use to help your
airline clients. If you are an Account group exercises and simulations. clients stay ahead of
Manager or Creative Director, this competition
MasterClass is for you. So be ready to roll-up your sleeves,
Test your prowess through
get your hands dirty and apply the group work and simulation
Do you know the business of lessons learnt in the MasterClass. exercises
aviation well enough? This And, of course, win the trust of
MasterClass uniquely merges airlines the world over!

2. PART 1: Smells like Jet Fuel
..................................................... “[The SimpliFlying
.............................................................................................................
1. Introduction to the business of aviation MasterClass] was a catalyst
2. The Connected Traveler Lifecycle to start conversations within
3. State-of-play of social media in aviation LAN and helped us
4. Introductory airline case-studies understand our priorities.
We agreed to launch 2 pilot
PART 2: Driving Key Business Goals in Aviation programs within 60 days of
..................................................... the workshop.”
1. Identifying opportunities in the Connected Traveler ............................ – LAN Airlines
2. Key Business Goals that matter in Aviation
3. Selling social media to senior management in aviation
4. Creating initiatives that leverage traveler behavior
5. Executing campaigns that have measurable outcomes
PART 3: Benchmarking and ROI
.....................................................
1. “An airline’s competitors, not customers, are the challenge!” Watch this video to see what
2. Key business metrics for airlines in social media people are saying
3. Building ROI Dashboards about our MasterClasses:
4. Creating a roadmap for an airline brand j.mp/WhatTheySay
............................
SimpliFlying is a leading
Prerequisites
..................................................... consulting firm that has
advised over 25 airlines and
All participants must bring their own internet-enabled notebooks. airports on customer
engagement strategy to drive
business goals. One of the Top
Investment
..................................................... 5 most influential on Twitter for
aviation, SimpliFlying is also
recognized by FlightGlobal for
1-Day €995 2-Day €1495 being one of the Top 2 leading
aviation blogs.
All rates are on a per-person basis. A minimum five attendees is required for the MasterClass.
Travel & Misc. Expenses SimpliFlying has offices in New
..................................................... York and Vancouver, and
delivers consulting, keynotes
and MasterClasses globally. For
more information, visit:
SimpliFlying.com.
Contact us at:
masterclass@simpliflying.com
to explore further options.
Fees are current as of June 1,
2012 and are subject to
change.