This document summarizes a presentation about SimpleGeo, a company that provides tools for indexing, interpreting, and consuming geospatial data. SimpleGeo allows users to store and retrieve data based on location and time using their NoSQL database and REST API. Their tools include functions for nearby queries, reverse geocoding, pushpin queries, and visualization of population density. They also plan to launch a marketplace for free and premium geospatial data and analytics dashboards.

1. WHERECAMP SOCAL 2010
SAN DIEGO STATE UNIVERSITY
ADAMS HUMANITIES HALL, ROOM 2108 (PTOLEMY)
WHERECAMPSOCAL - JUL 17, 2010

2. WHAT IS SIMPLEGEO?
WE PROVIDE KICK-ASS
TOOLS TO INDEX,
INTERPRET, AND CONSUME
DATA CONNECTED TO A
LOCATION.
WHERECAMPSOCAL - JUL 17, 2010

3. LOCATION = PLACE + TIME
SIMPLEGEO LETS YOU
STORE AND RETRIEVE
DATA IN THE CONTEXT
OF THE REAL WORLD;
THAT IS, BASED ON PLACE
AND TIME.
PANGAEA
WHERECAMPSOCAL - JUL 17, 2010

4. HOW IT GOT STARTED
• Spring 2009 - CrashCorp
• iPhone games and AR
• Location infrastructure
• Pivot the company
• Fall 2009 - SimpleGeo
• Headquartered in Boulder, CO
• Launched at Where 2.0
• 1000s of developers hacking
• July 2010
• 20 employees, 2 interns @MG AND @JOESTUMP, AT SXSW IN ’09
• New HQ - San Francisco
WHERECAMPSOCAL - JUL 17, 2010

5. WHAT CAN I BUILD?
• Storage Engine/API
• Spatial/radial queries
• Pushpin queries
• Spotrank Population Density
• Marketplace
• Free data
• Premium data
• Visualization/Analytics
• Coming soon, late 2010 I DREW THIS IN 1ST GRADE
WHERECAMPSOCAL - JUL 17, 2010

6. STORAGE ENGINE + API
• Cassandra-forked NoSQL Database
• Really, really fast
• Highly scalable
• No single point of failure
• REST API
• GeoJSON
• Python, PHP, Ruby, Objective-C,
Java, .NET, Perl clients
• iPhone, Android SDKs (Geofencing)
• JSONP version coming soon
• Layers and records
• Reasonable pricing
WHERECAMPSOCAL - JUL 17, 2010

7. CORE CONCEPTS
• Record
• A GeoJSON object with an ID,
coordinates, and any number of
arbitrary attributes
• Points now, but polygons and
custom features are in the pipeline
• Layer
• A container for Records that can be
public or private
• Store Records in Layers, and query
Layers for Records in a particular
area
WHERECAMPSOCAL - JUL 17, 2010

8. NEARBY QUERIES
“SHOW ME ALL OF THE
NEARBY POINTS CLOSEST
TO THIS POINT”
• Radial queries
• Lat/lon or geohash
• Search by radius
• Pagination
BEST MEXICAN FOOD IN OLD TOWN SD • Search by tags
• Examples: Foursquare, Twitter
WHERECAMPSOCAL - JUL 17, 2010

9. REVERSE GEOCODER
“GIVE ME A LATITUDE
AND LONGITUDE, AND I
WILL RETURN AN
ADDRESS NEARBY
(HOPEFULLY)”
WHERECAMPSOCAL - JUL 17, 2010

10. PUSHPIN QUERIES
“WHICH GEO-POLITICAL
(CENSUS, ZIP,
NEIGHBORHOOD, ETC.)
BOUNDARIES CONTAIN A
PARTICULAR POINT?”
• http://bit.ly/sgpushpin
WHERECAMPSOCAL - JUL 17, 2010

11. SPOTRANK
DATA-INTELLIGENCE
SERVICE FROM SKYHOOK
THAT SHOWS THE
DENSITY OF PEOPLE IN A
GEOGRAPHIC AREA BY
TIME
VIDEO
WHERECAMPSOCAL - JUL 17, 2010

12. MARKETPLACE
DATA IS DELICIOUS
• Free Marketplace
• Data that you can inject and
consume freely
• Right now: business listings,
weather data, Geonames, US Parks &
Recreation, USGS Earthquake, ∞
• Premium Marketplace
• Charge users for access
• Topix
WHERECAMPSOCAL - JUL 17, 2010

13. VISUALIZATION/ANALYTICS
UPCOMING IN LATE 2010
• We're building a business intelligence
and visualization system to help you
understand data
• Like the storage engine and
marketplace, the business
intelligence tools will be simple, easy
to use, and they'll scale up and down
to organizations of any size
• 4 dimensions
WHERECAMPSOCAL - JUL 17, 2010

14. IN THE PIPELINE
• Analytics dashboard
• Full text search in the API
• Support for custom baselines and
polygons
• Support for GeoIP queries
• Forward geocoder
• Data wishlist
• Data importer
• Categorized Marketplace, think
iTunes
• Custom tiles
WHERECAMPSOCAL - JUL 17, 2010

15. QUESTIONS?
WHERE TO FIND US:
• Andrew Mager, Developer Advocate
• @mager
• andrew@simplegeo.com
• Matt Hunter, Business Development
• @mh
• mh@simplegeo.com
• Help Desk: help.simplegeo.com
• Blog: blog.simplegeo.com
• Tweet at us:
• @SimpleGeo, @SimpleGeoAPI
WHERECAMPSOCAL - JUL 17, 2010