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Simple Idea evaluation. New, Attractive, Feasible Model (NAF)
The NAF model is a method for evaluating ideas based on their novelty, attractiveness, and feasibility, aiming to assess their probability of implementation. It emphasizes the importance of identifying specific customer problems and generating actionable solutions that are relevant and valuable to a target audience. Effective ideas should address significant issues while ensuring they are unique and aligned with stakeholder interests.
Simple Idea evaluation. New, Attractive, Feasible Model (NAF)
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- 2. New, Attractive, Feasible(NAF) A simple method to score ideas according to these three criteria, essentially based on “gut-feeling” The primary objective of NAF is to determine the probability of implementation, because if an idea is neither new nor appealing, but still very feasible, the likelihood of its implementation is low, which rules it out as a candidate for a short-list of potential break-through ideas.
- 3. What is theProblem? Proposed solution(s) Objective(s) New / Attractive? Feasible? YES / NO Pros Cons Why? YES / NO YES Not in its current form NO Shortlist? Grow/Improve/Alternatives?
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- 5. 1 - Isit an interesting CUSTOMER problem?
- 6. 2 - Isit worth the solving effort?
- 7. - Business opportunity -Large target with similar problem - M-S target with unique problem - Social need / opportunity - MUST SOLVE
- 8. 3 - Couldit generate VALUE? For whom?
- 9. Stakeholders • Employees • Customers •Suppliers • Owners/Shareholders • Community • Society at large
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- 11. It is generallynot hard to define a generic problem: - Climate Crisis - Poverty - Diversity and Inclusion - Pollution - Etc.
- 12. But it isoften very hard to find/define a related Customer problem. The Climate Crisis, Pollution and Poverty are everybody’s, thus, nobody’s problem (or: not MY problem)
- 13. - The solutionmust be actionable - The solution must address a specific want or need of a specific target audience - The solution must be “unique”, relevant and attractive. I.e.: VALUABLE - Good/great solutions are often based on an observation or a so-called “insight”
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