This document discusses the SPIN selling model, which focuses on asking different types of questions (Situation, Problem, Implication, Need-Payoff) to understand a customer's needs and determine how your solutions can address their problems. It outlines the stages of a SPIN sales call, including investigating the customer's situation and needs, demonstrating your capabilities to meet those needs, and obtaining commitment. Effectively presenting benefits over just features and advantages increases the impact when selling complex solutions. The outcomes of a sales call can be winning or losing a simple sale, or advancing to the next step or continuing discussion for a complex sale.
SPIN selling technique is helping salespeople to gather more information and facts about the customers current situation, also discover the sales opportunities.
This "Spin Your Sales Call" deck is a brief and simple explanation of how the SPIN selling method is created. Please review this deck to gain a basic understanding of how sales professionals format their spin questions before their appointments.
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action immediately. The SPIN Selling Fieldbook includes:
-Individual diagnostic exercises
-Illustrative case studies from leading companies
-Practical planning suggestions
-Provocative questionnaires
Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
SPIN selling technique is helping salespeople to gather more information and facts about the customers current situation, also discover the sales opportunities.
This "Spin Your Sales Call" deck is a brief and simple explanation of how the SPIN selling method is created. Please review this deck to gain a basic understanding of how sales professionals format their spin questions before their appointments.
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action immediately. The SPIN Selling Fieldbook includes:
-Individual diagnostic exercises
-Illustrative case studies from leading companies
-Practical planning suggestions
-Provocative questionnaires
Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the oldest, most prominent sales methodologies businesses have at their disposal. This presentation explains briefly what Spin Selling means. If you want to understand it in detail, kinldy check out this: https://bit.ly/SpinSellingBlog
10 Sales Tips for How to Sell More by Selling LessSalesScripter
With most things in life, if you try harder you will increase your odds of success. It does not work that way in sales.
Yes, more activity and effort helps but if people are not buying what you are selling, try to sell “harder” only stands to push people away.
We actually believe that if you decrease how “hard” you try to sell (sell LESS), people will actually by MORE from you and we will explain how that can be in these webinar slides for 10 Ways to Sell More by Selling Less
http://www.pipelinersales.com/ A robust sales process can become a key driver to help you achieve your sales and revenue targets and grow your business.
In this presentation you will:
- Explore the reasons why scalability in your sales process is so important;
- Reveal some proven tactics you can deploy to achieve this.
Is your sales process scalable? What practices do you use to ensure your sales process copes with the growth of your business? Please let us know in the comments below.
--
Source: http://blog.pipelinersales.com/sales-process-management/scalable-sales-process/
How to consistently get around sales objectionsSalesScripter
You are very likely to face some sort of objection in every interaction you have with a prospect:
I am not interested.
I don't have time for this.
Is this a sales call?
Just send me your information.
Call me back in 6 months.
Do you know how to respond? Are you able to consistently get around those?
If not, join us for our webinar on "How to Consistently Get Around Sales Objections" where we will outline a methodology that you can immediately implement and improve your results.
Today buyers are more cautious than ever before when it comes to making decisions. This means that you’ll need a variety of closing techniques at your disposal if you’re going to smash your sales targets.
The great news is that one or a combination of these 8 best Closing Techniques can be used in any sales situation to help you turn every prospect into a buying customer.
Make your Sales more competitive and result oriented by implementing the Advanced Sales Strategies.
Especially designed for Large Account Sales to get new tickets, bigger revenues and prestigious closures.
The presentation will provide insight on approach, how's with relevant case studies and examples.
If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the oldest, most prominent sales methodologies businesses have at their disposal. This presentation explains briefly what Spin Selling means. If you want to understand it in detail, kinldy check out this: https://bit.ly/SpinSellingBlog
10 Sales Tips for How to Sell More by Selling LessSalesScripter
With most things in life, if you try harder you will increase your odds of success. It does not work that way in sales.
Yes, more activity and effort helps but if people are not buying what you are selling, try to sell “harder” only stands to push people away.
We actually believe that if you decrease how “hard” you try to sell (sell LESS), people will actually by MORE from you and we will explain how that can be in these webinar slides for 10 Ways to Sell More by Selling Less
http://www.pipelinersales.com/ A robust sales process can become a key driver to help you achieve your sales and revenue targets and grow your business.
In this presentation you will:
- Explore the reasons why scalability in your sales process is so important;
- Reveal some proven tactics you can deploy to achieve this.
Is your sales process scalable? What practices do you use to ensure your sales process copes with the growth of your business? Please let us know in the comments below.
--
Source: http://blog.pipelinersales.com/sales-process-management/scalable-sales-process/
How to consistently get around sales objectionsSalesScripter
You are very likely to face some sort of objection in every interaction you have with a prospect:
I am not interested.
I don't have time for this.
Is this a sales call?
Just send me your information.
Call me back in 6 months.
Do you know how to respond? Are you able to consistently get around those?
If not, join us for our webinar on "How to Consistently Get Around Sales Objections" where we will outline a methodology that you can immediately implement and improve your results.
Today buyers are more cautious than ever before when it comes to making decisions. This means that you’ll need a variety of closing techniques at your disposal if you’re going to smash your sales targets.
The great news is that one or a combination of these 8 best Closing Techniques can be used in any sales situation to help you turn every prospect into a buying customer.
Make your Sales more competitive and result oriented by implementing the Advanced Sales Strategies.
Especially designed for Large Account Sales to get new tickets, bigger revenues and prestigious closures.
The presentation will provide insight on approach, how's with relevant case studies and examples.
To understand psychology in selling, buying decision process and buying situations
To learn communication skills, sales knowledge, and sales related marketing policies
To understand personal selling process
To learn about negotiation
Sales skills presentation just for free Sales skills presentation just for free Sales skills presentation just for free Sales skills presentation just for free Sales skills presentation just for free Sales skills presentation just for free Sales skills presentation just for free Sales skills presentation just for free
Connect2Innovation: Sales- are you selling comfortable?Glenn Thorogood
What makes a good sales proposition?
•Are there different selling styles
•What does a professional buyer expect from you?
•Larger organisations
•Lead Generation –is your process robust enough?
Core Elements of Product Management
- Don’t compromise on outcomes
- The imperative to recognize uncertainty
- The value of Customer Fail-Gaps (CFG’s)
Find more at: https://www.blockchain-product-management.com/
2. Main Points
1. SPIN Definition
2. Stages of Sales SPIN Calls
3. Demonstrating Capability
4. Obtaining Commitment
3. 1.SPIN
*Situation Questioning:
•Collect facts and background data about the customer’s existing
•While these questions are easy to ask, they bring little value to the buyer and
can certainly aggravate him if too many of these questions are asked
•A good knowledge of the customer’s industry and/or the information provided
by an internal or external contact can help planning the call in a way to reduce
the number of Situation Questions required
•The most effective Situation Questions are targeted toward customer problems.
(Template):
How many suppliers do they have?
How many projects will be there in 3 years?
4. *Problem Questioning:
•These questions probe for problems, difficulties or dissatisfactions. They
prompt the buyer to state Implied Needs to which we can provide solutions;
•These questions have a lot of value to the customer because of the latter's
interest to resolve its problems;
•It is essential to effectively plan these questions ahead of time, otherwise
the sales call will most likely remain in the Situation Questions stage;
•The best way to plan problems questions is to previously set a minimum of
three potential customer problems on a form and then planning examples of
questions that will be used to highlight these issues.
(Template):
Current issues that company is facing.
5. *Implications Questions:
•Discover the implications of customer problems related to our business
solutions
•These questions are very valuable because they develop the Implied Need
toward other potential problems;
•The Implications Questions are particularly efficient in a complex sales
approach
•These questions, much more difficult to ask, requires careful planning
because of their importance in the development of Implied Needs to Explicit
Needs.
(Template):
Do you think if more people are employed in tech. support then submittals
approval problem will be solved?
6. *Need-Payoff Questions:
•Need-Payoff Questions are intended to develop the buyer’s desire for a solution
to their problems
•When the Need-Payoff Questions are asked too early in the sales call, the
customer is naturally suspicious;
•Need-Payoff Questions, certainly the most difficult to ask effectively, should start
from the Implied Needs to develop toward Explicit Needs;
•Effective Need-Payoff Questions will engage the buyer to openly talk about the
benefits of solving their problems.
(Template):
• Different offers are provided in the template.
• Delivers value for different solutions.
7. Opening
• Preliminaries
• Purpose of the call
• Permission to continue
Investigating
• Effective deployment of the SPIN Model
• The development of Implied Needs to Explicit Needs
2.Stages of Sales SPIN Calls
8. Demonstrating Capability
• Presentation and/or Demonstration of the solution by describing Features,
Advantages and Benefits
• Main source of objections in complex sales
Obtaining Commitment
• Obtaining Commitment requires 3 steps :
1. Check that key concerns are resolved
2. Summarize benefits
3. Propose a realistic commitment
The Investigating is the most important stage of a sales call –This is
where successful sellers invest most of their efforts
9. 3.Demonstrating Capability:
The 3 Ways to Demonstrate/Present a Solution
Features
• Demo/ Presentation of the features, price, accessories
• Low impact in the customer’s buying experience
Advantages
• Demo / Presentation of the advantages linked to the features
• Sufficient impact in a simple/transactional sales call
Benefits
• Demo/ Presentation of the solution in response to the customer’s explicit needs
• High impact in the customer’s buying experience during complex/consultative
sales call
10. Demonstrating Capability:
Buyer’s reactions:
Features
• Objections related to the cost of the product/service;
Advantages
• Objections related to the value of the advantages mentioned
Benefits
• Buyer’s agreement because it meets with his expectations
11. 4.Obtaining Commitment
The Call’s Outcomes in a Simple Sale: 2 Possible Outcomes
• Win the Sale
• Loose the Sale
For a Complex Sale: 2 other Outcomes:
Advance: The buyer accepts to move to the next step
Continuation: The discussion continues, but no action is agreed upon