The Swedish Institute Management Program by Anastasia Nekrasova, SI

1. 2011-04-19
1
The Swedish Institute Management Program
Northern Europe
For successful and sustainable future businesses
1

2. 2
The Swedish Institute Management Program
Launched in 2007
‘Progressive’ leaders from Northern Europe, India and China
Strong focus on CSR and Sustainability
Aiming at building strong networks within business communities that
contribute to the feeling of “togetherness” in soul and matter
Building long-term goodwill for Sweden in the neighboring countries

3. ”Progressive target group” is…
well-educated
mid /upper income earner
trailblazer setting the tone
creative, culturally well-informed
cosmopolitan and globally conscious
open-minded and mentally youthful
critical thinker
enjoys experiencing
seasoned traveler and used to media
computer and technology savvy

4. 4
”Progressive target group” values…
Honesty
Open-mindedness and tolerance
Self-development and individuality
Equality and participation’
Ecological sustainability
New ways of thinking and creativity
Lack of prestige
Humor and self-awareness
Experiences

5. 5
Program’s aims:
1. To strengthen the participants’ responsible leadership in their
societies.
2. To promote fair / sustainable trade in the region through the
network of key decision-makers in the region.
3. To promote Sweden as a country in the forefront of CSR /
Sustainability, innovation, sustainable trade and leadership.

6. 6
The participants’ expectations
1. Getting theoretical and practical knowledge of CSR: new mindsets, tools and
experience of working with CSR. How to combine CSR and business? How to capitalize
on CSR?
2. Personal development and International experience. Knowledge and insight into the
Swedish business life. Learning about cultural differences.
3. Networking for the future - business and personal contacts. Meet interesting people
with different experiences, challenges and views. Sharing knowledge and experiences.
4. Business opportunities – the Swedish market/cooperation.
Anticipated effects for the participants
Increased personal competitiveness in a broader employment context.
Exposure to career opportunities.
Own social status increases when the participant becomes a CSR-ambassador in her
community.

7. 7
Expected gains for participating
companies:
1. Understanding of CSR as an asset and competitive advantage.
2. Advanced management training of a key person.
3. Exposure to business opportunities in other markets.
4. Positive international exposure of the company’s brand.

8. SIMP 2011
Focus: CSR and Sustainable business
– Exploring the link between corporate responsible strategies and profit
– Leading sustainability work in companies and business community
Seminars with highly qualified speakers
Project-based learning: Live-cases
– Real-life projects in Swedish companies / organizations
- Study visits
Socializing and Networking
– Networking with people from business, culture and politics
– Getting to know Sweden and Swedes
– Getting to know each other – building common strengths

10. Program 1-6 10
The best of Swedish Business Life

11. 11
Understanding Sustainability - Profitability
Improved business performance through CSR: specific aspects
Improved stakeholder relations
Improved market position
Improved branding and/or
communication
Improved financial performance
50% 60% 70% 80% 90% 100%
Improved financial performance through CSR Knowledge about responsible investment
Lower costs [e.g. lower energy consumption, lower
consumption of materials]
Increased revenue
Strongly agree
Increased profitability Partly agree
Other […] Neither agree nor disagree
No Partly disagree
Strongly disagree
Do not know
0 2 4 6 8 10 12 14 0 1 2 3 4 5 6 7 8 9 10

12. 12
Results: Summary grups 1-6
• 67% think that SIMP has improved their career
• 71% initiated CSR activities/measure in own organisations as a result of SIMP
• 80% has participated in a CSR-debate as a result of SIMP
• 56% has started new co-operations with the other countries, as a result of SIMP
(mostly with Sweden)
• Use of Alumni network:
The Chinese Alumni: use to a large extent as source of CSR contacts (73%) and
for busines co-operation (67%).
Northern Europe: CSR contacts 33%, business co-operation 20%
http://www.si.se/English/Navigation/Scholarships-and-exchanges/Leadership-programs/The-Management-Program/Voices-from-the-Management-Program/