An introduction to Conscious Capitalism & its tenets, and why Conscious Capitalism matters - especially to Millennials!

1. CONSCIOUS
CAPITALISM &
THE MILLENNIALS:
WHAT IT IS & WHY
IT MATTERS
Presented by: Kevin Rafferty

3. AN INTRODUCTION TO CONSCIOUS CAPITALISM
The Conscious Capitalism movement was officially started
almost 8 years ago, though its leaders have been engaged
in the practice of Conscious Capitalism for decades.
Conscious Capitalism builds on the foundations of Capitalism:
Voluntary exchange, entrepreneurship, competition, freedom to trade and the rule of law.
These are essential to a healthy functioning economy, as are other elements of Conscious Capitalism
including:
• Trust
• Compassion
• Collaboration
• Value creation

4. THE
FOUR
PILLARS
Higher Purpose
Stakeholder Orientation
“We need red blood cells to live (the
same way a business needs profits
to live), but the purpose of life is more
than to make red blood cells (the
same way the purpose of business is
more than simply to generate
profits).” - Ed Freeman; Conscious
Capitalism, Inc Trustee & UVA Business
School Professor
Pioneering naturalist John Muir
observed that “when you tug at a
single thing in nature, you find it
attached to the rest of the world.”
Such is the case with business,
which is an intricate and
interconnected web of
relationships.
Conscious Leadership
Robert Greenleaf, author of Servant
Leadership observed that “Good
leaders must first become good
servants.”
Conscious Leaders focus on “we”,
rather than “me.” They inspire,
foster transformation and bring out
the best in those around them.
Conscious Culture
“Culture eats strategy for lunch.” Famed
management guru Peter Drucker didn’t
mince words, and knew how to identify and
articulate the keys to success in business.
A Conscious Culture fosters love and care
and builds trust between a company’s team
members and its other stakeholders.
Conscious Culture is an energizing and
unifying force, that truly brings a Conscious
Business to life.

5. MORE ON WHY: THE NUMBERS
The Gallup organization has been tracking this for
decades, and from their recent data we see that:
• Less than one-third (31.5%) of U.S. workers were
engaged in their jobs in 2014.
• A majority of employees, 51%, were still “not
engaged” while 17.5% were “actively disengaged.”
• They also show that 87% or the world-wide
workforce in unengaged.
The Firms of Endearment have out performed the S&P 500 by 14 times and
Good to Great Companies by 6 times over a period of 15 years.
Cumulative Performance 15 Years 10 Years 5 Years 3 Years
US FoEs 1681% 410% 151% 83%
International FoEs 1180% 512% 154% 47%
Good to Great Companies 263% 176% 158% 222%
S&P 500 118% 107% 61% 57%

6. CONSCIOUS CAPITALISM & MILLENNIALS
The Millennial generation is more self-aware and electronically
connected, and as such their top motivators at work are:
▪ They want to know an organizations purpose and values: Their ‘why and
how’ of doing business.
▪ Being able to fully contribute their skills and passions
▪ Being heard, seen, taken seriously, and informed regularly
▪ Working collaboratively, where all their ideas are heard and integrated
▪ Being appreciated & recognized
▪ Freedom to learn, to grow, to try, to fail while trying
▪ Work for an organization that is doing right / good in the world

7. THE MOST IMPORTANT KEY TO MAKING THE TRANSITION
INTO CONSCIOUS CAPITALISM?
We all want to make more
money, and conscious
capitalism not only delivers
much more ROI, it also
generates higher degrees of:
When the leader(s) shifts their thinking, the leadership can shift.
• When leadership shifts, culture can grow and evolve.
• When cultures shift, society follows.
• This is the most important aspect I can stress if you want to see conscious capitalism
be a success strategy for you and your organization!
• Achievement
• Success
• Happiness
• Fulfillment
• Connection
• Peace
There isn’t a human being on the planet that does not want these, and leaders
are awakening to new ways to tap into people with significantly higher rewards.
It’s time – Are you ready?