Simon Mainwaring, founder of We First, show how start-up brands architect customer communities that build their reputation, sales and social impact with them.

1. Simon Mainwaring
START UP GRIND:
BUILDING YOUR BRAND, PROFITS
AND SOCIAL IMPACT
@SimonMainwaring

2. Introduction
• Award-winning advertising writer
and creative director in Australia,
U.K. & U.S.
• Nike creative writer at Wieden &
Kennedy
• Worldwide Creative Director on
Motorola at Ogilvy
• NYT’s, WSJ and Amazon bestseller,
We First, named Best Marketing
Book of 2011 (strategy+business)
• Blogger Fast Company, Mashable,
Forbes, GOOD, Huffington Post
@SimonMainwaring

3. ? ?
The Obstacle
“If you want to become
a large and profitable brand
you have to start acting like one.”
“
@SimonMainwaring

4. The Solution
@SimonMainwaring

5. Source: Edelman GoodPurpose Report 2012

6. Source: Edelman GoodPurpose Report 2012

7. @SimonMainwaring

8. STORY ARC
MISSION
STORY
TIME

9. Tactics
MISSION
Tactic
Tactic
STORY
Tactic
Tactic
Tactic
Tactic
TIME

10. Grow community
MISSION
Upgrade
Reward Engage
Upgrade
STORY Reward Engage
Upgrade
Reward Engage
Upgrade
Engage
TIME

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@SimonMainwaring

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16. @SimonMainwaring

17. Self-sustaining profits + impact
MISSION
Tactic
Tactic
STORY
Tactic
Tactic
Tactic
Tactic
TIME

18. Your Brand
@SimonMainwaring

19. Social Branding Blueprint
1. How to talk about the good that you do so
customers to buy more.
2. How to frame your brand story so
customers promote your business.
3. The best strategies, tactics and tools to
make sure you get results.
Get your Blueprint at: WeFirstBiz.com

20. Social Branding Blueprint
1. Save Time: 8-step, easy-to-follow program.
2. Less Work: Simple menu of the tactics to
choose from.
3. Less Effort: Get customers to build your
brand with you.
Get your Blueprint at: WeFirstBiz.com

21. Social Branding Blueprint
"Since taking the We First training, our new Customer CEO brand has had rapid
market acceptance, measured in three ways. In new business, we have seen our
client base nearly double within six months. In brand awareness, our social media
connections have exploded with thousands of new followers. Finally, in pre-sales of
our new book, several dozen organizations are placing bulk orders and booking us
for speaking and workshops. Simon's gift is understanding how to really make this
happen, not just talk about it.”
Chuck Wall, Founder, CEO Customer
"After training with We First our engagement level on Facebook (people talking
about us) has constantly exceeded 10% and mostly stays between 20-30% with a
high of 70%. This is compared to good target range between 1-5%. We have seen
significant sales increases as a direct result of the high interaction levels."
Michael Jones, CEO, Thrive Farmers Coffee
After working with Simon, the number of new business leads increased 40% in the
past three months.
Mark Burgess, Co-founder, Blue Focus Marketing
Get your Blueprint at: WeFirstBiz.com

22. Social Branding Blueprint
Step-by-step online Blueprint training course. $997
Free Ticket to We First Seminar in Fall 2013. $1997
Teleseminar and webcam trainings: $497
Investment: $997 ($3500+ value)
WeFirstBiz.com

23. “”
Thank you!
For the special offer
on the Social Branding Blueprint
please fill out the form or visit
WeFirstBiz.com now.
“
Will you be the NEXT contagious social brand?