Jeremy Corner
Blue Eyed Sun
Social Media - 	

What’s All the Fuss About?
Social Media - What’s All the Fuss? - Summer 2014...
Hashtag #WiddopSocial
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
...
What will we cover today?
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed ...
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
The world’s technology...
Our needs are evolving
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
How we interact is evolving
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eye...
How we shop has evolved
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
Marketing is
evolving 	

!
Those who	

engage with	

their 	

customers	

win	

Social Media - What’s All the Fuss? - Summ...
First things first
1. Customers - who, why, what, when and how?
2. Product and pricing
3. Your Brand – how u r special / yo...
What’s important to your store’s success?
1. Understanding your customers
2. Engaging with your customers
3. Good staff - ...
Lots of Social Media Platforms
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue ...
Why Use Social Media?
• Assets that you can grow
• Protect your brand online
• People buy from People
• Customer Reassuran...
Set up your blog
• www.blueeyedsun.co.uk/blog
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy...
Set up Google Analytics
• www.google.co.uk/analytics
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	
...
Analyse your website
• www.google.co.uk/analytics
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Je...
Why Facebook?
• 1 in 7 people in the world are on it	

• Ave users spend 15 hours a month on it	

• It’s used by all age g...
Blue Eyed Sun on Facebook
• www.facebook.com/BlueEyedSun
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingh...
Asos on Facebook
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
• Gam...
Bijou on Facebook
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
• Go...
Aunty Acid on Facebook
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun...
Twitter
• 17% of Twitter users are in the UK
• Estimated 34 million live accounts in the UK, 80% use mobile
• 25-34, 35-44...
Top tips for Twitter
• Watch and listen first
• Engage and interact
• Use hashtags
• Use http://search.twitter.com
• Be us...
Blue Eyed Sun on Twitter
• www.twitter.com/Blue_Eyed_Sun
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingh...
Ivy Ellen on Twitter
• www.twitter.com/IvyEllen
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jere...
Be Aware
• On Twitter you can connect to anyone
• On LinkedIn it’s best to have met the person
• On Facebook your fans don...
Pinterest
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
• 70 million...
Instagram
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
• Images dri...
YouTube,Vimeo &Vine
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
LinkedIn
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
!
• 15 millio...
Google +
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
• 3/4 of the ...
GenY and Checking In
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
!...
Integrate with Offline
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
Some Useful Tools
• Scheduling Software: Hootsuite and Tweetdeck
• Twitter Directories: WeFollow and Twellow
• Sorting you...
Useful Blog Posts on our blog
• How to set up a Twitter Page
• How to set up a Facebook Page
• 15 Tips for using LinkedIn
...
Tweet	

@Blue_Eyed_Sun	

!
FB.com/
BlueEyedSun
Hashtag #WiddopSocial
Tweet 	

@IvyEllen	

!
FB.com/IvyEllen
Have fun and e...
Hashtag #WiddopSocial
Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham	

Jeremy Corner - Blue Eyed Sun
...
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Social Media: What's All The Fuss?

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Slides from a talk on social media given by Jeremy Corner, owner of Blue Eyed Sun and Ivy Ellen, to retailers visiting Widdop Bingham's showrooms on Tuesday 24th June 2014.

Jeremy is a blogger, magazine columnist and greeting card and gift industry thought leader with specialist expertise in digital marketing.

Published in: Retail, Technology, Business
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Social Media: What's All The Fuss?

  1. 1. Jeremy Corner Blue Eyed Sun Social Media - What’s All the Fuss About? Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  2. 2. Hashtag #WiddopSocial Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun Tweet @Blue_Eyed_Sun www.blueeyedsun.co.uk/blog Who is Jeremy Corner?
  3. 3. What will we cover today? Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun 1. How the world is changing 2. First things first 3. What’s important to your retail store? 4. Why use social media? 5. Examples of social media platforms 8. Some useful tools to take away 9. Useful blog posts
  4. 4. Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun The world’s technology is evolving
  5. 5. Our needs are evolving Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  6. 6. How we interact is evolving Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  7. 7. How we shop has evolved Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  8. 8. Marketing is evolving ! Those who engage with their customers win Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  9. 9. First things first 1. Customers - who, why, what, when and how? 2. Product and pricing 3. Your Brand – how u r special / your communication 4. Your shop window 5. Your sales team 6. Your merchandising / display 7. Your special offers 8. How your customers like to connect 9. Website (with google analytics and mobile ready) 10. Choose Social Media that’s right for your needs Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  10. 10. What’s important to your store’s success? 1. Understanding your customers 2. Engaging with your customers 3. Good staff - finding, training and retaining 4. Sourcing good unique product 5. Finding good suppliers and engaging 6. Marketing locally 7. PR presence locally 8. Networking locally 9. Referrals 10. Opportunities Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  11. 11. Lots of Social Media Platforms Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  12. 12. Why Use Social Media? • Assets that you can grow • Protect your brand online • People buy from People • Customer Reassurance • Critical to SEO success • Grow Your Network - learn, save, find opportunities • PR / Marketing • It’s a huge social gathering • It’s fun Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  13. 13. Set up your blog • www.blueeyedsun.co.uk/blog Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  14. 14. Set up Google Analytics • www.google.co.uk/analytics Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  15. 15. Analyse your website • www.google.co.uk/analytics Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  16. 16. Why Facebook? • 1 in 7 people in the world are on it • Ave users spend 15 hours a month on it • It’s used by all age groups • 57% female users, 43% male • One in every 5 page views online is FB • It’s powerful for targeting adverts. • Great for customer engagement Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  17. 17. Blue Eyed Sun on Facebook • www.facebook.com/BlueEyedSun Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun • Build a community of brand advocates • Choose your target group • Target your marketing with FB ads • Competitions must be run through 3rd party apps • Actively engage using the like button and replying to comments where necessary
  18. 18. Asos on Facebook Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun • Game created and players could join front of queue in sale • 174,000 joined virtual queue • Grew FB fans 32% • 1/2 social media users thinking about making purchases whilst using • 1/2 actively deciding to buy based on what they’ve seen on social media including reviews and referrals • social media key influencer on purchasing decisions
  19. 19. Bijou on Facebook Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun • Good engagement • Good use of Images • Engaging locally • Uses reviews for feedback and reassurance • cross promotion of events and other outlets
  20. 20. Aunty Acid on Facebook Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun • Humour gets shared • Good engagement • Follower sharing is very high • Good use of Images • Words and images engage in two different ways • Loads of comments • Not all about the selling
  21. 21. Twitter • 17% of Twitter users are in the UK • Estimated 34 million live accounts in the UK, 80% use mobile • 25-34, 35-44 and 45-54 age groups each make up around 20% of Twitter users • The vast majority (81.1 and 74.1% respectively) of accounts have fewer than 50 followers, and follow fewer than 50 accounts themselves • Popular with celebrities and journalists / PR folk Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  22. 22. Top tips for Twitter • Watch and listen first • Engage and interact • Use hashtags • Use http://search.twitter.com • Be useful or entertaining or both • Be helpful, not pushy • Avoid over selling yourself • Ask questions • Focus on your niche • Never drink and tweet • Be mindful of your actions - eg. Stay cool and avoid swearing Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  23. 23. Blue Eyed Sun on Twitter • www.twitter.com/Blue_Eyed_Sun Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun • Engaging retailers • Allow connection • Good for feedback • Drives brand interest • Fun • Not about selling • Meaningful 1 on 1 dialogue
  24. 24. Ivy Ellen on Twitter • www.twitter.com/IvyEllen Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun • Connecting with other suppliers • Networking • Referrals • Awards • Brand awareness • #FF
  25. 25. Be Aware • On Twitter you can connect to anyone • On LinkedIn it’s best to have met the person • On Facebook your fans don’t want you reading their private feeds. • Get your logo or avatar up when you set up each account • SPAM exists on Twitter so avoid clicking on links saying “I saw you in this photo” • These sites all have rules and can close your account, eg No competitions on FB. • Don’t link feed your twitter account to FB page. Tools have different users and uses. • Copyright is a problem, be prepared and be mindful of how you react. • Claim your Social Media URL's ASAP • Integrate Social Media with your offline activities - eg. brochure, trade shows, etc. • Use calls to action Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  26. 26. Pinterest Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun • 70 million users worldwide • 1/3 of US women are on it = buying power • 2 million UK users • network that’s most likely to drive spontaneous purchasing • Reverse show-rooming - find online and buy in store • IKEA pin it to win it competition • Referrals from Pinterest are 10% more likely to buy product
  27. 27. Instagram Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun • Images drive higher engagement • Compelling content is key • What’s in it for followers? • Pizza Express used app to promote their Calzone competition
  28. 28. YouTube,Vimeo &Vine Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  29. 29. LinkedIn Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun ! • 15 million UK users • Can be good for groups • Control how you are found on the internet • Allow people to check you out before trading • Check out new staff • High income user base • Easy to set up and maintain
  30. 30. Google + Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun • 3/4 of the world’s top brands have a page • Useful for SEO • Directories • Different interface • Good for Google hangouts • Check out new staff • Many repurpose content from FB
  31. 31. GenY and Checking In Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun ! • Rewards loyal customers • Gen Y / Millenials birthday range from 1990 - 2000 • 68% access news via social media • 66% look up stores after friends • 91% make FB check- ins public • On in store signage • Adapt now cash in later
  32. 32. Integrate with Offline Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  33. 33. Some Useful Tools • Scheduling Software: Hootsuite and Tweetdeck • Twitter Directories: WeFollow and Twellow • Sorting your followers: Twitcleaner • Tracking large numbers of followers: Use lists • Smartphones: Use twitter alerts • Wordpress: for blogging • Mailchimp: for emailing campaigns Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  34. 34. Useful Blog Posts on our blog • How to set up a Twitter Page • How to set up a Facebook Page • 15 Tips for using LinkedIn • How to get to the top of Google • How to use Price to increase Sales • What I learnt about selling from Liberty • 9 Ways retailers can improve their card sales Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  35. 35. Tweet @Blue_Eyed_Sun ! FB.com/ BlueEyedSun Hashtag #WiddopSocial Tweet @IvyEllen ! FB.com/IvyEllen Have fun and experiment Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun
  36. 36. Hashtag #WiddopSocial Social Media - What’s All the Fuss? - Summer 2014 at Widdop Bingham Jeremy Corner - Blue Eyed Sun THANKYOU Sign up for our newsletter and visit our blog

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