Couldn't make it to our DC User Group? Be sure to check out this presentation for a play-by-play discussion of how we utilized Silverpop to set up the A Mere Truffle site, which features website + Facebook + email integration.
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whereoware presents 5 Silverpop emails to implement today. This step-by-step guide will allow you to take full advantage of Silverpop's platform. Take your email marketing to the next level.
e-PRO® is specifically designed to help real estate professionals thrive in the competitive world of online real estate. This recently updated course is designed to ensure continued success in your Internet marketing efforts well after you complete the course and earn your certification.
The document discusses email marketing essentials, including why email is an effective marketing channel, tips for growing email lists and engaging subscribers, ensuring email compliance with CASL regulations, best practices for email design and delivery, and using email metrics and social sharing to measure campaign performance. It also provides an overview of common email service providers and resources for email marketers.
Simple Marketing Tactics To Grow and ThriveMad Mimi
Simple Marketing Tactics for Independent Business Owners! In this webinar, Dean Levitt covered tactics that small businesses can use to grow their subscribers, compete with the big brands for search engine visibility and send effective email newsletter.
The first section tackles the perfect placement of email sign up forms.
Second, Dean tackles SEO with semantic markdown, schema and review sites. Included are some great techniques for local search engine visibility.
Finally, Dean looks at effective goal setting for emails, compelling subject lines, link placement and more.
The document provides tips for businesses to use Google+ effectively, including using profiles and pages to market the business, optimizing for search engines, using circles to organize contacts and share targeted content, adding people and using hangouts for workshops and demonstrations, finding relevant content through sparks, adding photos and effects, managing security and privacy settings, and using notifications. Advanced tips include formatting posts, using Google+ shortcuts, and Chrome extensions to integrate Facebook and gain social media management tools.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
This document provides an overview of email marketing best practices. It discusses the current email marketing landscape, the business benefits of email marketing like low cost and detailed reporting. It covers how to create an email marketing plan by growing an email list, segmenting audiences, and testing content. It also discusses email design, deliverability, legal requirements, and offers resources for further learning. The key takeaways are that email marketing can provide good ROI, integration with other channels is important, and testing is key to improving campaigns over time.
The document discusses strategies for optimizing a LinkedIn company page presence. It provides tips on setting up the company page with a professional profile, banner images, and complete company information. Some key engagement strategies include using SEO techniques when updating profiles and posts, strategically growing a targeted network, actively participating in relevant groups, highlighting products/services, and posting engaging content with calls to action.
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whereoware presents 5 Silverpop emails to implement today. This step-by-step guide will allow you to take full advantage of Silverpop's platform. Take your email marketing to the next level.
e-PRO® is specifically designed to help real estate professionals thrive in the competitive world of online real estate. This recently updated course is designed to ensure continued success in your Internet marketing efforts well after you complete the course and earn your certification.
The document discusses email marketing essentials, including why email is an effective marketing channel, tips for growing email lists and engaging subscribers, ensuring email compliance with CASL regulations, best practices for email design and delivery, and using email metrics and social sharing to measure campaign performance. It also provides an overview of common email service providers and resources for email marketers.
Simple Marketing Tactics To Grow and ThriveMad Mimi
Simple Marketing Tactics for Independent Business Owners! In this webinar, Dean Levitt covered tactics that small businesses can use to grow their subscribers, compete with the big brands for search engine visibility and send effective email newsletter.
The first section tackles the perfect placement of email sign up forms.
Second, Dean tackles SEO with semantic markdown, schema and review sites. Included are some great techniques for local search engine visibility.
Finally, Dean looks at effective goal setting for emails, compelling subject lines, link placement and more.
The document provides tips for businesses to use Google+ effectively, including using profiles and pages to market the business, optimizing for search engines, using circles to organize contacts and share targeted content, adding people and using hangouts for workshops and demonstrations, finding relevant content through sparks, adding photos and effects, managing security and privacy settings, and using notifications. Advanced tips include formatting posts, using Google+ shortcuts, and Chrome extensions to integrate Facebook and gain social media management tools.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
This document provides an overview of email marketing best practices. It discusses the current email marketing landscape, the business benefits of email marketing like low cost and detailed reporting. It covers how to create an email marketing plan by growing an email list, segmenting audiences, and testing content. It also discusses email design, deliverability, legal requirements, and offers resources for further learning. The key takeaways are that email marketing can provide good ROI, integration with other channels is important, and testing is key to improving campaigns over time.
The document discusses strategies for optimizing a LinkedIn company page presence. It provides tips on setting up the company page with a professional profile, banner images, and complete company information. Some key engagement strategies include using SEO techniques when updating profiles and posts, strategically growing a targeted network, actively participating in relevant groups, highlighting products/services, and posting engaging content with calls to action.
The document discusses various marketing strategies for email and web marketing. It addresses common problems with email like junk mail and outlines steps for effective email marketing. It also covers using various tools for web marketing like blogs, YouTube, Flickr, and SlideShare. Specific tips are provided for creating content, building an audience, and tracking results.
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
This powerpoint explores how to maximize Facebook in business. Also covers some of the newest features they just rolled out related to business pages/profiles.
This document outlines Brandon Leibowitz's SEO and social media marketing class. The class will cover topics like what SEO is, how to optimize a website on-page, off-page SEO strategies, and link building. It provides an agenda and sections on key areas like keyword research, content creation, technical SEO, and using analytics tools. The goal is to help students understand how to improve search engine rankings and online visibility through SEO best practices.
Google search is used by 94% of Australians and is a very powerful tool in getting your business found by your prospective customers. Working your way up the Google rankings can take months and sometimes years but there is a quicker way – Google Adwords. Pay per click advertising in Google using Google Adwords can get your business found in a matter of minutes. In this session you will find out how you can use Google Adwords to your advantage, learn how to create an account and launch your first campaign. Hear from a Google Adwords qualified individual about the tips and tricks to get ahead of the competition, make the most of your advertising budget and get the cash register ringing! This session was designed for Adwords intenders, beginners and Adwords DIY’ers who want to get more bang for their buck from their advertising.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
The document discusses how search engine algorithms have changed, requiring companies to adopt new SEO strategies. It outlines tips for companies to increase their SEO visibility in this new landscape ("SEO 3.0") including optimizing social media presence, local listings, website content/images, and claiming profiles on sites like Google+. The key is taking a holistic approach across online platforms to provide engaging, shareable content for users.
The document provides an overview of LinkedIn and how to get started using it. It discusses what LinkedIn is, who uses it, and its key features. The agenda includes setting up a profile, connecting with colleagues, finding jobs, and sharing content. Common questions are addressed, such as who to connect with and how to set up the privacy settings. Power user secrets are also shared, such as ways to increase visibility and enhance search engine results.
The document provides an overview of an email marketing masterclass. It discusses industry statistics, the business benefits of email marketing, objectives, growing email lists, creative campaign types, deliverability, legal requirements, and a 10-point plan for email marketing success. Attendees are guided through exercises on structuring emails, designing for mobile, and creating an email marketing plan. The presentation emphasizes growing an engaged subscriber list and providing value to recipients over spamming or buying lists.
The document outlines Brandon Leibowitz's workshop on SEO and social media marketing. The workshop goals are to explain what SEO is, how search engines work, website changes, link building strategies, and tracking analytics. It also covers what SEO entails, how search engines crawl websites and evaluate relevancy, and SEO strategies like on-page optimizations and off-page link building. Additionally, the workshop discusses social media marketing, challenges, popular sites, content strategies, and how to build relationships online.
This document provides an overview of LinkedIn Company Pages and how to use them effectively. It discusses:
- The key components of a Company Page including the Overview, Products/Services, Followers, Analytics, and customization options.
- How to set up a Company Page which only takes a few easy steps from the LinkedIn website.
- Ways to engage followers including posting Company Status Updates, highlighting products/services, and sharing industry news.
- Analytics available to understand followers, page visitors, and content engagement.
- FAQs covering administration of Company Pages, posting formats like images and video, and restrictions.
The overall message is that LinkedIn Company Pages provide a
This document provides an overview of Google Analytics and search engine optimization (SEO). It discusses key metrics in Google Analytics like visits, page views, bounce rate and exit rate. It also covers setting up goals and funnels. For SEO, it discusses on-page ranking factors, keyword research, blogging for SEO, and challenges with DIY versus hiring experts.
Digital marketing involves promoting brands online, especially through search engines and social media. It allows users to access information anytime from anywhere. There are several techniques in digital marketing including SEO, SEM, SMO, SMM, email marketing and campaign marketing. SEO involves optimizing a website to rank higher in search engine results through techniques like keyword research, content optimization, link building and blogging. Social media optimization refers to increasing visibility on social media platforms like Facebook, Twitter, LinkedIn and Instagram to drive traffic to a website.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
This document discusses the history and evolution of search engine optimization (SEO) from 1991 to the present. It describes how SEO techniques have changed over time from early keyword stuffing approaches to a modern focus on quality content, user experience signals like dwell time, and structured data. The document also provides an overview of the top factors that search engines like Google consider in ranking websites, including on-page elements, backlinks, and user interaction metrics. Finally, it introduces several tools that can be used to audit a website's SEO performance and benchmark it against competitors.
What is Seo ?and types of SEO and What it WorksAlok Das
SEO is Search Engine Optimization is a Major Part of Digital Marketing.I help to rank your website on top of Search Engine like Google Bing , Yahoo,
In the PPT Presentation, you will know how SEO Work and
Different thechnique of SEO like
On Page Optimization
Off Page Optimization
and different types like
White HAT SEO
BLACK HAT SEO
Grey HAT SEO
Search engine optimization (SEO) involves optimizing websites to increase organic search rankings. The document outlines the 7 steps to SEO, including getting sites fully indexed, building links, tracking metrics, and avoiding bad practices. It then details various on-page optimization techniques like optimizing titles, meta descriptions, content, images, internal links, URLs and videos. Off-page optimization techniques discussed include blog commenting, forum posting, social bookmarking and link building.
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
This document discusses social media optimization and search engine marketing. It defines social media optimization as generating publicity through social media and online communities. It provides examples of social media optimization techniques like social networking, microblogging, video promotions, blogging, and more. It also defines search engine marketing and its goal of promoting websites in search engine results pages. Key topics covered include organic listings, search engine rankings, traffic analysis, and website design for SEM success.
One advantage online marketing provides is the ability to measure the performance of your website and marketing campaigns. Collecting website statistics is important but must be in the context of what you are trying to do, e.g. site traffic does not necessarily equal success. This workshop covered the basics on how to capture website and social media statistics and what they can tell you to inform future campaigns and online improvements.
Online feedback is another great avenue to evaluate your business both on and offline. This workshop explained to participants how to set up channels to support and encourage open online customer service and provided tips to respond to good and bad feedback through tools such as Trip Advisor and Facebook.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and overall online branding and marketing. It discusses the importance of logos, print media, online branding, corporate branding and maintaining top search engine rankings. Specific recommendations include using targeted keywords, relevant and recent content, social media platforms like Facebook, Twitter and YouTube, link building and directory submissions to improve search visibility.
Anthony Raso owned an executive car care business. He launched with help from Groupon and saw great success with 200 sales. However, booking with pen and paper was not sustainable. He switched to Groupon Scheduler's web booking system, allowing customers to book themselves and saving him time. Considering daily deals from Groupon and other sites can be good for advertising if you have high margin products or can accept a loss to gain new customers.
This document provides tips from an online marketing company, Ajax Union, on how to promote being recognized on the Inc. 500 or Inc. 5000 lists. It recommends optimizing your website, blog, social media profiles, email signature, 404 page, hosting a webinar or event. It also offers a free press release and information on Ajax Union's services including RankZen and asks the reader to request a free quote.
The document discusses various marketing strategies for email and web marketing. It addresses common problems with email like junk mail and outlines steps for effective email marketing. It also covers using various tools for web marketing like blogs, YouTube, Flickr, and SlideShare. Specific tips are provided for creating content, building an audience, and tracking results.
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
This powerpoint explores how to maximize Facebook in business. Also covers some of the newest features they just rolled out related to business pages/profiles.
This document outlines Brandon Leibowitz's SEO and social media marketing class. The class will cover topics like what SEO is, how to optimize a website on-page, off-page SEO strategies, and link building. It provides an agenda and sections on key areas like keyword research, content creation, technical SEO, and using analytics tools. The goal is to help students understand how to improve search engine rankings and online visibility through SEO best practices.
Google search is used by 94% of Australians and is a very powerful tool in getting your business found by your prospective customers. Working your way up the Google rankings can take months and sometimes years but there is a quicker way – Google Adwords. Pay per click advertising in Google using Google Adwords can get your business found in a matter of minutes. In this session you will find out how you can use Google Adwords to your advantage, learn how to create an account and launch your first campaign. Hear from a Google Adwords qualified individual about the tips and tricks to get ahead of the competition, make the most of your advertising budget and get the cash register ringing! This session was designed for Adwords intenders, beginners and Adwords DIY’ers who want to get more bang for their buck from their advertising.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
The document discusses how search engine algorithms have changed, requiring companies to adopt new SEO strategies. It outlines tips for companies to increase their SEO visibility in this new landscape ("SEO 3.0") including optimizing social media presence, local listings, website content/images, and claiming profiles on sites like Google+. The key is taking a holistic approach across online platforms to provide engaging, shareable content for users.
The document provides an overview of LinkedIn and how to get started using it. It discusses what LinkedIn is, who uses it, and its key features. The agenda includes setting up a profile, connecting with colleagues, finding jobs, and sharing content. Common questions are addressed, such as who to connect with and how to set up the privacy settings. Power user secrets are also shared, such as ways to increase visibility and enhance search engine results.
The document provides an overview of an email marketing masterclass. It discusses industry statistics, the business benefits of email marketing, objectives, growing email lists, creative campaign types, deliverability, legal requirements, and a 10-point plan for email marketing success. Attendees are guided through exercises on structuring emails, designing for mobile, and creating an email marketing plan. The presentation emphasizes growing an engaged subscriber list and providing value to recipients over spamming or buying lists.
The document outlines Brandon Leibowitz's workshop on SEO and social media marketing. The workshop goals are to explain what SEO is, how search engines work, website changes, link building strategies, and tracking analytics. It also covers what SEO entails, how search engines crawl websites and evaluate relevancy, and SEO strategies like on-page optimizations and off-page link building. Additionally, the workshop discusses social media marketing, challenges, popular sites, content strategies, and how to build relationships online.
This document provides an overview of LinkedIn Company Pages and how to use them effectively. It discusses:
- The key components of a Company Page including the Overview, Products/Services, Followers, Analytics, and customization options.
- How to set up a Company Page which only takes a few easy steps from the LinkedIn website.
- Ways to engage followers including posting Company Status Updates, highlighting products/services, and sharing industry news.
- Analytics available to understand followers, page visitors, and content engagement.
- FAQs covering administration of Company Pages, posting formats like images and video, and restrictions.
The overall message is that LinkedIn Company Pages provide a
This document provides an overview of Google Analytics and search engine optimization (SEO). It discusses key metrics in Google Analytics like visits, page views, bounce rate and exit rate. It also covers setting up goals and funnels. For SEO, it discusses on-page ranking factors, keyword research, blogging for SEO, and challenges with DIY versus hiring experts.
Digital marketing involves promoting brands online, especially through search engines and social media. It allows users to access information anytime from anywhere. There are several techniques in digital marketing including SEO, SEM, SMO, SMM, email marketing and campaign marketing. SEO involves optimizing a website to rank higher in search engine results through techniques like keyword research, content optimization, link building and blogging. Social media optimization refers to increasing visibility on social media platforms like Facebook, Twitter, LinkedIn and Instagram to drive traffic to a website.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
This document discusses the history and evolution of search engine optimization (SEO) from 1991 to the present. It describes how SEO techniques have changed over time from early keyword stuffing approaches to a modern focus on quality content, user experience signals like dwell time, and structured data. The document also provides an overview of the top factors that search engines like Google consider in ranking websites, including on-page elements, backlinks, and user interaction metrics. Finally, it introduces several tools that can be used to audit a website's SEO performance and benchmark it against competitors.
What is Seo ?and types of SEO and What it WorksAlok Das
SEO is Search Engine Optimization is a Major Part of Digital Marketing.I help to rank your website on top of Search Engine like Google Bing , Yahoo,
In the PPT Presentation, you will know how SEO Work and
Different thechnique of SEO like
On Page Optimization
Off Page Optimization
and different types like
White HAT SEO
BLACK HAT SEO
Grey HAT SEO
Search engine optimization (SEO) involves optimizing websites to increase organic search rankings. The document outlines the 7 steps to SEO, including getting sites fully indexed, building links, tracking metrics, and avoiding bad practices. It then details various on-page optimization techniques like optimizing titles, meta descriptions, content, images, internal links, URLs and videos. Off-page optimization techniques discussed include blog commenting, forum posting, social bookmarking and link building.
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
This document discusses social media optimization and search engine marketing. It defines social media optimization as generating publicity through social media and online communities. It provides examples of social media optimization techniques like social networking, microblogging, video promotions, blogging, and more. It also defines search engine marketing and its goal of promoting websites in search engine results pages. Key topics covered include organic listings, search engine rankings, traffic analysis, and website design for SEM success.
One advantage online marketing provides is the ability to measure the performance of your website and marketing campaigns. Collecting website statistics is important but must be in the context of what you are trying to do, e.g. site traffic does not necessarily equal success. This workshop covered the basics on how to capture website and social media statistics and what they can tell you to inform future campaigns and online improvements.
Online feedback is another great avenue to evaluate your business both on and offline. This workshop explained to participants how to set up channels to support and encourage open online customer service and provided tips to respond to good and bad feedback through tools such as Trip Advisor and Facebook.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and overall online branding and marketing. It discusses the importance of logos, print media, online branding, corporate branding and maintaining top search engine rankings. Specific recommendations include using targeted keywords, relevant and recent content, social media platforms like Facebook, Twitter and YouTube, link building and directory submissions to improve search visibility.
Anthony Raso owned an executive car care business. He launched with help from Groupon and saw great success with 200 sales. However, booking with pen and paper was not sustainable. He switched to Groupon Scheduler's web booking system, allowing customers to book themselves and saving him time. Considering daily deals from Groupon and other sites can be good for advertising if you have high margin products or can accept a loss to gain new customers.
This document provides tips from an online marketing company, Ajax Union, on how to promote being recognized on the Inc. 500 or Inc. 5000 lists. It recommends optimizing your website, blog, social media profiles, email signature, 404 page, hosting a webinar or event. It also offers a free press release and information on Ajax Union's services including RankZen and asks the reader to request a free quote.
A presentation for the members of Arts & Education Council of St. Louis about how to measure the performance of your website and what to expect from your website as a central marketing and business tool in 2015.
Topics include content management (CMS), responsive web design, search engine optimization (SEO), and fundraising/donor management.
Arts Marketers: Building a Better WebsiteKen Moire
A presentation for the Arts & Education Council of St. Louis to various members about how to evaluate your website performance and what to expect from your website as a central business tool in 2015.
9 steps to building a successful website for small businessBizLaunch
This 9 step guide outlines how to build a successful website for a small business. The key steps are to 1) ensure the site is easy to navigate, loads quickly, and has clear landing pages; 2) research customers and competitors; 3) choose a clear call to action; 4) build trust with contact info, samples, and testimonials; 5) develop quality, updated content; 6) create marketing tools like email lists; 7) optimize the site for search engines; 8) link to relevant external sites; and 9) monitor site analytics and social media engagement. The overall goal is to drive the right traffic and convert visitors into customers or leads.
The audio webcast presented best practices for list segmentation from Janelle Johnson, Director of Demand Generation at Act-On Software. It discussed the basics of segmentation including demographic and behavioral variables. It covered building out prospect profiles using both explicit and implicit data collection. The presentation also described how to implement dynamic segmentation and content based on prospect behaviors over time. Finally, it provided a 7 step process to get started with segmentation.
Social Media and Web Presence have potentially unlimited reach to grow or kill any business. If you're not active in defining your reputation – your competition and acquaintances will define it for you.
1. The document provides 5 actionable steps for attracting new clients through local search: (1) claim your space by creating listings on directories like Google+, (2) establish consistency across listings, (3) get social to engage locally on platforms like Google+, Twitter, and Yelp, (4) create localized content through local events and press, and (5) get customer reviews by asking for feedback.
2. It emphasizes the importance of local search optimization and a strong local online presence, citing that 97% of shoppers research businesses online and positive reviews increase trust and conversions.
3. Videos and guidance are provided for each step to help businesses understand customer journeys, highlight their value, and learn
This document outlines a 7 step digital marketing blueprint. The 7 steps are: 1) develop a digital marketing strategy, 2) create a website that works, 3) implement email marketing, 4) optimize search engine optimization, 5) engage in social media, 6) expand into broadcast media, and 7) leverage tools, automation, and outsourcing. Each step provides key elements to focus on such as developing customer avatars, creating lead magnets, setting up auto-responders, developing a social media strategy, and measuring digital marketing performance. The goal is to acquire customer contact details and move prospects through nurturing processes to build trust and demonstrate capabilities.
This seminar was offered to small businesses and non-profits across northeast and north central Arkansas. The seminar was made free to the public in partnership with with Connect Arkansas.
7 Actionable SEO Strategies to Build Real Revenue NowMiva
This document provides a summary of a presentation by John Lincoln on 7 actionable SEO strategies to build real revenue now. The presentation covers:
1. Ensuring technical SEO fundamentals like HTTPS, responsive design for mobile, and use of schemas and sitemaps.
2. Developing local SEO strategies like location-specific pages and profiles on search engines and directories.
3. Expanding into new languages and countries by translating content and using hreflang tags.
4. Creating hubs of content around topics to build authority.
5. Developing an external linking strategy by becoming an influencer through blogging, social media and helping journalists.
6. Using
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
Small business workshop to getting found online via content marketing. We discuss how changing consumer behavior online affects how small business owners/marketers market themselves; what content is, why it is important. The presentation outlines goal setting, content mission, and how to optimize the content to get found.
From there we explore the four steps to content marketing: Attract, engage, nurture, and measure/refine.
Web Strategy Plus Drives More Leads and Sales to Your Business!
Web Strategy Plus provides a "one stop shop" for all your print to web marketing needs. Our staff has a combined 30 plus years experience in design and marketing. We are committed to delivering exceptional customer service and affordable marketing solutions to meet your goals. Our home office is based in Cincinnati, OH but we work with companies across the globe. Whether you require a professional website or need help promoting it, we can help you with it all. Our main goal is to provide cost effective web strategies that drive results.
This document provides an overview of AutonomyWorks, a social enterprise that employs individuals with autism to perform marketing execution work. It begins with background on the founder and his experience. It then discusses the two main categories of marketing work and the different skills required for each. AutonomyWorks aims to provide marketing execution work to individuals with autism, who tend to excel at tasks requiring attention to detail, quality control, and data analysis. Case studies demonstrate how AutonomyWorks has helped various clients by taking on tasks like website development, data cleaning, and research. The document outlines AutonomyWorks' process for matching clients' work to individual associates' skills, and for organizing associates into teams. It discusses AutonomyWorks' social mission
Business today is technology driven - especially for the solo professional. This presentation gives you the secrets you need to know to set your business up - step by step - and what tools to use. It also gives you a peak into different strategies which are so important to succeeding in today's fast-pace business reality.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
This document outlines NetProspex's transition to a more buyer-centric marketing approach. They aligned sales and marketing, developed buyer personas, and built a content library. They implemented a technology toolkit including marketing automation, CRM, and data enrichment to progressively understand and engage buyers. Dynamic content and automated programs guided buyers through a personalized journey based on inferred needs. This led to increased engagement metrics and conversion rates.
Best Practices for Fundraising in Luminate OnlineBlackbaud
This document provides tips and best practices for customizing and optimizing various features in Luminate Online like email interests, surveys, premiums/incentives, dynamic gift arrays, participant centers, coaching emails, registration pages, social sharing widgets, and thank you pages. It includes examples of how organizations have successfully used these tools to engage constituents, acquire new donors, increase fundraising, and improve the user experience.
Similar to Silverpop User Group: "A Mere Truffle" (20)
Using email to boost ROI at your next event - Presentation 1Whereoware
Looking for a way to maximize the ROI on your market, tradeshow, and/or corporate events? We can help! Learn actionable ways to maximize your pre- and post-show emails to drive people to your event, gather lead information, and turn those leads into paying customers.
Learn how to:
Maximize Your Event ROI using Email with Whereoware + our partner Atlantic Exhibits.
• drive people to your event booth
• gather lead information
• turn those leads into paying customers.
Using email to boost ROI at your next event - Presentation 2Whereoware
Looking for a way to maximize the ROI on your market, tradeshow, and/or corporate events? We can help! Learn actionable ways to maximize your pre- and post-show emails to drive people to your event, gather lead information, and turn those leads into paying customers.
Learn how to:
Maximize Your Event ROI using Email with Whereoware + our partner Atlantic Exhibits.
• drive people to your event booth
• gather lead information
• turn those leads into paying customers.
Pulling it all together - Leveraging Automation, Scoring CRM, and a CMS to Dr...Whereoware
Nutricia tasked Whereoware with personalizing their customers' online experience using Silverpop and EPiServer. Whereoware created detailed personas based on attributes like age and health condition. The website and automated emails then show targeted and dynamic content relevant to each visitor's persona. Behind the scenes, the persona is used to determine which content and forms a visitor sees. This personalized experience has improved Nutricia's customer experience and lead generation.
Getting the Relationship Started Right discusses how leading marketers are evolving their onboarding programs. It provides examples of simple, intermediate, and advanced onboarding workflows implemented for various clients. Onboarding programs that include a series of automated messages saw increased customer retention, engagement, and revenue. Customers who received educational content about product features or loyalty incentives were more likely to convert to paid accounts or increase their spending. The case studies demonstrate how small changes to onboarding programs can make a big impact on business metrics.
5 ideas to integrate your email and online experienceWhereoware
This document outlines 5 ideas for integrating email and online experiences:
1. Optimize email signups and landing pages to drive conversions and follow through on value propositions.
2. Make emails and websites mobile friendly by streamlining content for smaller screens.
3. Analyze analytics and customer data to identify key segments and map out campaign flows.
4. Enhance marketing with web tracking codes, dynamic content, and collecting additional customer data via emails.
5. Start with basics like prominent email signups and welcome emails before analyzing data to improve mobile experiences and traffic trends.
This document provides an overview presentation for an accessory breakfast meeting. It introduces Whereoware as a leading digital agency that has completed over 150 successful installations for the home décor and giftware industry. The presentation discusses how companies can personalize their websites and emails in the right way by matching and customizing content to individual customers based on their data and browsing histories. It provides proof that personalization increases key metrics like open rates, click through rates, and conversions. The presentation concludes by reviewing positive quarterly metrics for site visits, logins, revenue, order size, and mobile traffic.
Email marketing is the best way to improve customer retention, increase brand awareness, generate sales and nurture new prospects.
Learn where to place your email opt-in form, email best practices and how to measure the success of your email marketing campaigns.
Silverpop 2012 - 10 emails to automate todayWhereoware
247 billion emails are sent each day - as an email marketer, you can't afford to NOT be using marketing automation tactics. If you're not there already, Whereoware provides a good place to start, with 10 emails to automate today.
Whereoware: 5 E-commerce Trends to Try OutWhereoware
How can the latest tech trends help your business? Wondering how tablets can help you boost sales? Curious to see how video or a more dynamic website can grow profits? Whether you manage a website and want to see the latest trends or just want to be better able to discuss e-commerce with your customer, this presentation is sure to be an eye-opener.
2012 Silverpop Agent ROI - Whereoware: 10 Things to Automate TodayWhereoware
The document discusses 10 things that can be automated through marketing automation, including lead follow-up, customer follow-up, welcome emails, reminders, product reviews/surveys, milestones, loyalty programs, abandoned cart recovery, abandoned web page recovery, and abandoned demo/webinar recovery. Examples are provided for some of these automations. The overall goal of automation is to engage customers through personalized, targeted communications.
Whereoware - Marketing automation: not just for lead follow-up - SilverpopWhereoware
Is a lack of targeted campaigns costing you customers? Give them what they want with personalized experiences for the end user.
This presentation describes three automated campaigns you should know about: 1) lead follow-up, 2) customer follow-up, and 3) abandonment. Plus, see real life examples of the best practices in action. It's an easy way to whip your marketing into shape.
Discover the powerful stats for abandoned cart emails that prove they work. Learn how to put the campaigns together including: timing, messaging and frequency. Plus, see some real life examples.
Whereoware - Cracking the code: Keys to email creative success - SilverpopWhereoware
This document provides guidance on email creative success. It discusses the importance of creative elements like preheaders, headers, navigation, body text, and footers. It also covers best practices for making emails view well on mobile and different email platforms. Key recommendations include testing different creative elements and focusing on the top 300 pixels of emails.
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whreoware presents 5 Silverpop Emails to Implement Today. Presented during the 9th Annual Silverpop Client Summit. Find out how to increase the effectiveness of your Silverpop email campaigns by targeting the people who matter. Take your email marketing program to the next level by focusing on high value emails.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
2. About Whereoware
Online strategy, design,
development + marketing
The stats:
• 12 years in the business
• Work with B2B + B2C companies
• Philosophy: targeted, personalized, automated
emails
• Silverpop partner
• 2011 agency partner of the year
• Worked with Silverpop for 7+ years
• 40+ Silverpop clients
Twitter: @whereoware
About me: Caitlin Kelly, Online Marketing Manager,
3 years of experience with Silverpop
Twitter: @Whereoware
5. Where to begin?
Key steps we took:
Planned the experience
Set up database
Created landing pages + web forms
Put landing pages on website + Facebook
Designed the emails
Created the programs
Tested, tested, tested!
7. Our checklist
Key steps we took:
Planned the experience
Set up database
Created landing pages + web forms
Put landing pages on website + Facebook
Designed the emails
Created the programs
Tested, tested, tested!
8. Set up the database
Non-keyed database:
Created a database that
does not have a sync ID
Benefits:
• Collect data on a lead
before asking for
identifying information
• You can still sync your
data intake
9. Set up the database
Non-keyed database:
Created a database that
does not have a sync ID
Benefits:
• Collect data on a lead
before asking for
identifying information
• You can still sync your
data intake
10. Our checklist
Key steps we took:
Planned the experience
Set up database
Created landing pages + web forms
Put landing pages on website + Facebook
Designed the emails
Created the programs
Tested, tested, tested!
11. Web form overview
• Created all landing
pages and forms in
one site
• Used clickthrough
to populate a form
• Applied CSS to
forms to change the
standard style
12. Created the ‘Favorite’ form
Elements:
• Progressive form
• Dynamic
confirmation page
• Linked to another
form
13. What is a progressive form?
Defined: Form which
presents visitors with a
series of questions over
time
Goals:
• To collect data from
visitors without
overwhelming them
• To decrease form
abandonment
14. Built a progressive form
1. Chose “Progressive” form type on
‘Manage Site’ tab
2. Arranged fields in the order we
wanted them shown
1.
2.
15. Built a progressive form
3. Chose the number of fields we wanted shown each time
3.
16. What is a dynamic confirmation page?
Defined: An automatically
tailored exit message
based off collected data
Options:
• Create dynamic content
on the default
confirmation page
• Redirect your form to
another a new landing
page with dynamic
content
20. Confirmation page redirect
• Copy the URL
from your
landing page +
open your
original form
• Select the
‘Submit’ button
+ update the
action in Object
Properties
21. Created the ‘Club’ form
Elements:
• Social Sign-In
• Contact matching
on ‘Email’
• Confirmation page
links to a ‘show all’
progressive form
22. Contact matched on ‘Email’
Even though we have a non-keyed database, we can still
contact match, or sync, on the field of our choice
23. Progressive form: show all
1. Arranged
questions in the 1.
appropriate
order
2. Selected ‘All’ to
ensure the
complete form
filled out 2.
24. Our checklist
Key steps we took:
Planned the experience
Set up database
Created landing pages + web forms
Put landing pages on website + Facebook
Designed the emails
Created the programs
Tested, tested, tested!
25. Added our forms to the website
Form code is 1.
provided in
Standard Web
Form Properties
We chose to
post our forms
via an iframe 2.
26. Added our forms to the website
Screenshot of the website’s CMS editor with the iframe
27. Put our forms on Facebook
Screenshot of the website’s
CMS editor with the iframe
28. Put our forms on Facebook
• Searched for Static HTML on Facebook and went to the
app
• Clicked ‘Add Static HTML to Page.’ Once it was installed,
we pasted the iframe code into the public content section.
29. Our checklist
Key steps we took:
Planned the experience
Set up database
Created landing pages + web forms
Put landing pages on website + Facebook
Designed the emails
Created the programs
Tested, tested, tested!
30. Created the Welcome email
Dynamic content
criteria: [Favorite
Chocolate] contains
Dark
DYNAMIC RECIPE NAME
DYNAMIC BACKGROUND
DYNAMIC TWITTER TEXT
31. Dynamic Share-to-Twitter text
Created a Share-to-Twitter
URL + used the links in
dynamic content
twitter.com/share?text=Check out my
new dark chocolate recipe from
@AMereTruffle&url=http://www.amere
truffle.com/darkchocolate.aspx
32. Our checklist
Key steps we took:
Planned the experience
Set up database
Created landing pages + web forms
Put landing pages on website + Facebook
Designed the emails
Created the programs
Tested, tested, tested!
33. Created Welcome program
Defined: email
sent X number of
hours/days after
a visitor signs up
for your website/
email list
Our set-up:
Behavior trigger
campaign off
form submission
34. Checked + configured program
Execution Plan: one send, for quick execution
Recommend setting up follow-up campaign
35. Our checklist
Key steps we took:
Planned the experience
Set up database
Created landing pages + web forms
Put landing pages on website + Facebook
Designed the emails
Created the programs
Tested, tested, tested!
37. Key takeaways
Silverpop has powerful
features
Integrate the website +
Facebook + email
experience
Data is key
Start off small
Test, Test, Test
38. Comments + questions
MORE INFO
Slides available at:
www.slideshare.net/whereoware
GET IN TOUCH
Caitlin Kelly
Ckelly@whereoware.com
703-889-1214
Website: www.whereoware.com
Twitter: @whereoware
Facebook: www.facebook.com/whereoware
Blog: www.whereoware.com/blog