This document discusses implementing Universal Design for Learning (UDL) in higher education. It provides an overview of UDL principles, which are based on how people's brains process information through recognition, strategic, and affective networks. It recommends getting inspired by online UDL resources, inspiring higher education institutions about UDL through various events and materials, and providing concrete tips to help "seduce" and sustain UDL implementation over time. Sustaining efforts include coaching, workshops, intensive training days, and contests to engage people in ongoing UDL application. The document emphasizes that UDL is a proactive approach to make learning accessible and diverse for all students, not a fixed formula or accommodation for a few.