How to Seed A Culture of Innovation: A Look at 99designs Company Culture
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By Siham Belouadheh, 99designs. Presented at Crowdsourcing Week Summit Brussels 2014. More info: http://crowdsourcingweek.com/
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How to Seed A Culture of Innovation: A Look at 99designs Company Culture
- 1. How to seed a culture of innovation through internal and external collaboration Crowdsourcing Week, Brussels June 5th, 2014
- 2. We connect the world with great graphic designers
- 3. $76MPayouts to designers worldwide 150Countries with satisfied customers 305KHappy customers 10KOnline designers every time. Every day. Every night.
- 4. WE BELIEVE in relationships. Especially between a creative entrepreneur and a designer. Our platform was started by designers, for designers, and it’s our mission to help create great design that drives businesses forward. WE BELIEVE that life is too short to not have fun. We want our customers and designers to enjoy every step of the process working together on our platform. WE BELIEVE the best creative work happens when it’s easy to give organized feedback. We make the collaboration process simple, easy and fun – and ensure success with a 100% money back guarantee.
- 5. We help people meet, engage, have fun and create something from scratch during the course of one week... Let’s replicate this internally!
- 6. • Cross continental • Cross functional • Beneficial to our users EVERY EMPLOYEE HAS A VOICE
- 7. The 99designs Hack Week Program
- 8. 3 phases of the hack week 1. Explore Creative Ideas 2. Build Teams 3. Production
- 9. Conditions of the hack week • Step Away • Be Creative • Build
- 10. CREATIVE PROCESS • Initial concepts
- 11. Image via Terry Presle
- 12. CREATIVE PROCESS • Initial concept • Pitch your idea
- 13. Idea: video chats for our clients • Awesome to have • Complicated to build • Will it find a team?
- 15. CREATIVE PROCESS • Initial concept • Pitch your idea • Build a team
- 16. What happens after a contest? • 1-to-1 Projects • Swiftly
- 18. 20Concepts worldwide 11Video pitches 6Championed projects 55Participants in San Francisco, Berlin, Paris, Melbourne
- 19. Promote R&D Ownership & autonomy Engagement & excitement Not all ideas will succeed Longer time production
Editor's Notes
- #1 goal: R&D is core, we are made of zeroes and ones. R&D days - Google has their 20% time, Atlassian has FedEx days Experiment on stuff that you want to work on: stretching edge, learning a new technology, a new programming language, or developing a new basic feature. ++++ Goal: give the opportunity to build sth from scratch. How often do you get such opportunity? SF, Europe, Melbourne All teams dev, marketing, support, community Cultures: international needs
- Hack Week – once every quarter
- Brainstorming ideas – submit creative ideas: 15 days Build teams 3 days Put in production 3 days
- 99designs functions as a self-policing Community, where we provide designers with the tools they need to help the original and honest designers winning, while the designers who break the rules are removed from the system – protecting both the designer community at large and the clients
- Swiftly template library
- 99nonprofits page
- Inspiry
- IT WAS AWESOME!