The document discusses how to achieve great imagery for real estate projects. It emphasizes that product images make the first impression for potential buyers and must be impressive with social currency. It then outlines ORA's 12-step approach to real estate photography, which includes understanding the client's objectives, sourcing talent, reviewing photos, determining shots on location, and live problem-solving during the shoot to ensure the client's needs are met. The goal is to capture hero shots that will drive sales through the client's target audience.
99designs' Growth Story - Patrick Llewellyn, CEO, 99designs Traction Conf
Having grown 99designs from a small office of 6 people in Melbourne to a global operation of over 100 staff spanning 3 continents, CEO Patrick Llewellyn will share his experience in internationalizing a brand through an MVP strategy, raising VC funding, and when and how to move a company to Silicon Valley. Traction Conf Vancouver 2015 - http://tractionconf.io.
Web Designer & Developer / Digital IT Consultant (Freelancer) Working with agencies to manage their projects - Website Development, Mobile Apps, SEO and Social Media. With several years of experience, I have managed to redefine the concept of advertising. My marketing and advertising solutions not only aim at putting you out there but also help you generate revenue. I excel at what i offer, ranging from content writing, web design & development
99designs' Growth Story - Patrick Llewellyn, CEO, 99designs Traction Conf
Having grown 99designs from a small office of 6 people in Melbourne to a global operation of over 100 staff spanning 3 continents, CEO Patrick Llewellyn will share his experience in internationalizing a brand through an MVP strategy, raising VC funding, and when and how to move a company to Silicon Valley. Traction Conf Vancouver 2015 - http://tractionconf.io.
Web Designer & Developer / Digital IT Consultant (Freelancer) Working with agencies to manage their projects - Website Development, Mobile Apps, SEO and Social Media. With several years of experience, I have managed to redefine the concept of advertising. My marketing and advertising solutions not only aim at putting you out there but also help you generate revenue. I excel at what i offer, ranging from content writing, web design & development
Storytelling: Selling a brilliant idea like a rock starRicardo Luiz
Storytelling in User Experience and in Projects.
The 5 Magic Steps to tell the story you need to sell a project, a solution or an idea.
How to understand what you need to do in order to engage like a rock star
How to make an investor pitch deck that really worksDeck Rooster
In sales, a well established principle is, before one starts pitching to a customer, one should listen to what the customer has to say. That is because if you listen carefully he will lay out his needs in front of you, letting you present your solution in a way that fits into his needs perfectly.
The principle should be equally useful while pitching to an investor while raising funds. I can’t see a reason why it won’t be. But no one seems to be suggesting “you should listen more and talk less during an investor pitch”. Probably it is assumed that we already know what investors look for in a business. Is it a rockstar team; or may be a huge market size or is it traction or a break-through technology? Or may be different investors look for different combination of those things.
Actually all of those are means towards an end. They help investors figure out something more specific and quantitative that all investors look for in a startup before investing. But what is it?
A 10x return on their investment. That is it.
That number may vary from an early stage investor to a growth stage one, but you get the point, right? Not everyone says it out loud, because it makes them look money hungry, but that is what an investor business is all about.
But, now with that knowledge, how do you tweak your pitch and your pitch deck to make an investor feel that you are offering him an investment opportunity that could deliver a 10x return? And more importantly, can your business even deliver 10x return?
The above presentation by Deck Rooster answers those questions and offers a structure (not a template) for an investor pitch deck for startups. Check it out.
this presentation will teach you how to make simply and effective pitch deck for fund arise.
This is develop by Anup kumar, founder at Mychhotashop, Shiksha - Upyog.
Visual Merchandising guidelines and playbooks, get ahead in retailJosh Hansen
This purpose of this presentation is to show the value of creating visual merchandising guidelines or playbooks and how photorealistic renders are the best way to present examples in the guidebooks.
If you are looking to create presentation guidelines or would like to see examples of what they look like, then this presentation will benefit you.
Coolpad announcing its India foray, launched two new smartphones (Coolpad Dazen 1, Coolpad Dazen X7) on May 28 at Shangri La in New Delhi. The event, managed by We MediaWorks, was attended by mainstream media, tech bloggers and special guests from Coolpad China.
The objective of the event was to create excitement around Coolpad’s entry in India in a segment already crowded with stiff competition. Commenting on the same, Vinay Kumar, Director, We MediaWorks said: “This was the challenge for us, as users already have enough options across this segment. We came up with a few simple but effective concepts that helped the event stand out.”
The event started with the global CEO’s welcome. He shared the operations and functions of Coolpad in India and China before the India CEO took over and they both launched the products. The floor was then open for a Q&A session followed by everyone checking out the product at the experience zone. The highlight of the event was the fog screen entry with a Coolpad animation, where each guest entered the venue through this mystifying effect.
Speaking on the occasion, Li Wang, President & Global CEO, Dazen, said: “India has always been a very exciting market and is also the fastest growing online smartphone market in the world and that is why we wanted India to be among the first markets where we would launch our new innovations.”
Commenting on the launch, Kumar said: “The clear brief was to present Coolpad as a futuristic and tech savvy brand and the team wanted it to be carried in every element. The task became even more challenging post the China launch of these devices as the benchmark was set really high. We are glad we managed to meet expectations on all fronts.”
The setup comprised a large central screen, a seamless video wall at the pre-function area playing user generated content and an experience zone displaying devices for hands-on experience.
The event, attended by mainstream media, tech bloggers and special guests, took place at Shangri La in New Delhi.
Hello! I have built a reputation for helping businesses create value by producing high-quality visual assets. My name is Miro Arva and I am photography professional. I have been working as a photographer for 10+ years serving both local & global client base. I have a strong record of ability to develop projects from inception through production to final delivery, ensuring that all work is effective, and delivered within agreed timescale and budget. I have completed numerous commissions ranging from commercial through editorial, advertorial, product imagery, news and events coverage. I have solid experience handling all of the operational aspects of photo production including pre-production, planning, scheduling, workflow, budget tracking, contracts, image licensing, shooting, post-production including retouching, colour correction, archiving, and distribution to all relevant stakeholders. I am confident working both at the studio and on the location, capturing and interpreting clients’ vision and following briefs. I like human connection. I am working closely with the other production team members (producers, creative directors, editors, stylists) ensuring the high quality of imagery is achieved in line with the set briefs and deadlines. My achievements include receiving excellent performance reviews and supplying the majority of output deliverables on time and to an excellent standard. I am a proactive and client-focused individual, who thrives on keeping high performance to deliver quality service and value to the customer at all times. I am eager to drive diverse connections and to champion your visual
language.
Finding Product-Market Fit Faster (& Getting It Right)Chad Kaul
This presentation is explains the importance of product-market fit and how to find it faster through a process called Startup Discovery. Delivered at Startup Next (Techstars), the #1 pre-accelerator in the world.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Storytelling: Selling a brilliant idea like a rock starRicardo Luiz
Storytelling in User Experience and in Projects.
The 5 Magic Steps to tell the story you need to sell a project, a solution or an idea.
How to understand what you need to do in order to engage like a rock star
How to make an investor pitch deck that really worksDeck Rooster
In sales, a well established principle is, before one starts pitching to a customer, one should listen to what the customer has to say. That is because if you listen carefully he will lay out his needs in front of you, letting you present your solution in a way that fits into his needs perfectly.
The principle should be equally useful while pitching to an investor while raising funds. I can’t see a reason why it won’t be. But no one seems to be suggesting “you should listen more and talk less during an investor pitch”. Probably it is assumed that we already know what investors look for in a business. Is it a rockstar team; or may be a huge market size or is it traction or a break-through technology? Or may be different investors look for different combination of those things.
Actually all of those are means towards an end. They help investors figure out something more specific and quantitative that all investors look for in a startup before investing. But what is it?
A 10x return on their investment. That is it.
That number may vary from an early stage investor to a growth stage one, but you get the point, right? Not everyone says it out loud, because it makes them look money hungry, but that is what an investor business is all about.
But, now with that knowledge, how do you tweak your pitch and your pitch deck to make an investor feel that you are offering him an investment opportunity that could deliver a 10x return? And more importantly, can your business even deliver 10x return?
The above presentation by Deck Rooster answers those questions and offers a structure (not a template) for an investor pitch deck for startups. Check it out.
this presentation will teach you how to make simply and effective pitch deck for fund arise.
This is develop by Anup kumar, founder at Mychhotashop, Shiksha - Upyog.
Visual Merchandising guidelines and playbooks, get ahead in retailJosh Hansen
This purpose of this presentation is to show the value of creating visual merchandising guidelines or playbooks and how photorealistic renders are the best way to present examples in the guidebooks.
If you are looking to create presentation guidelines or would like to see examples of what they look like, then this presentation will benefit you.
Coolpad announcing its India foray, launched two new smartphones (Coolpad Dazen 1, Coolpad Dazen X7) on May 28 at Shangri La in New Delhi. The event, managed by We MediaWorks, was attended by mainstream media, tech bloggers and special guests from Coolpad China.
The objective of the event was to create excitement around Coolpad’s entry in India in a segment already crowded with stiff competition. Commenting on the same, Vinay Kumar, Director, We MediaWorks said: “This was the challenge for us, as users already have enough options across this segment. We came up with a few simple but effective concepts that helped the event stand out.”
The event started with the global CEO’s welcome. He shared the operations and functions of Coolpad in India and China before the India CEO took over and they both launched the products. The floor was then open for a Q&A session followed by everyone checking out the product at the experience zone. The highlight of the event was the fog screen entry with a Coolpad animation, where each guest entered the venue through this mystifying effect.
Speaking on the occasion, Li Wang, President & Global CEO, Dazen, said: “India has always been a very exciting market and is also the fastest growing online smartphone market in the world and that is why we wanted India to be among the first markets where we would launch our new innovations.”
Commenting on the launch, Kumar said: “The clear brief was to present Coolpad as a futuristic and tech savvy brand and the team wanted it to be carried in every element. The task became even more challenging post the China launch of these devices as the benchmark was set really high. We are glad we managed to meet expectations on all fronts.”
The setup comprised a large central screen, a seamless video wall at the pre-function area playing user generated content and an experience zone displaying devices for hands-on experience.
The event, attended by mainstream media, tech bloggers and special guests, took place at Shangri La in New Delhi.
Hello! I have built a reputation for helping businesses create value by producing high-quality visual assets. My name is Miro Arva and I am photography professional. I have been working as a photographer for 10+ years serving both local & global client base. I have a strong record of ability to develop projects from inception through production to final delivery, ensuring that all work is effective, and delivered within agreed timescale and budget. I have completed numerous commissions ranging from commercial through editorial, advertorial, product imagery, news and events coverage. I have solid experience handling all of the operational aspects of photo production including pre-production, planning, scheduling, workflow, budget tracking, contracts, image licensing, shooting, post-production including retouching, colour correction, archiving, and distribution to all relevant stakeholders. I am confident working both at the studio and on the location, capturing and interpreting clients’ vision and following briefs. I like human connection. I am working closely with the other production team members (producers, creative directors, editors, stylists) ensuring the high quality of imagery is achieved in line with the set briefs and deadlines. My achievements include receiving excellent performance reviews and supplying the majority of output deliverables on time and to an excellent standard. I am a proactive and client-focused individual, who thrives on keeping high performance to deliver quality service and value to the customer at all times. I am eager to drive diverse connections and to champion your visual
language.
Finding Product-Market Fit Faster (& Getting It Right)Chad Kaul
This presentation is explains the importance of product-market fit and how to find it faster through a process called Startup Discovery. Delivered at Startup Next (Techstars), the #1 pre-accelerator in the world.
Similar to Achieving Results Through Great Imagery (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Achieving Results Through Great Imagery
1. AREYOUR PRODUCT IMAGES MAKING
AN IMPACT ON YOUR CLIENTS &
ARETHEY SHAREWORTHY ?
Itscommonknowledgethatintoday’sdigitalfriendlymarketyourproductneedstobeimpressandhavesocialcurrency.
2. Here are some hero shots from our photoshoot
View of the deck and
eco-lake
9. Justhowdoyou
achievegreatimagery
ofyourproject?
The ORA approach :
Out of the various things that marketers do to effectively market their product,
getting the right imagery for your product based on it’s role in the life of the
buyer, the segment it is in, the positioning it ends to occupy is all very crucial.
Your product’s photos make the first impression in the minds of your target
audience and triggers the entire sales cycle.There is a lot at stake, more so with
today’s pervasive social media world.
Whenever we have taken up such consultancy work, we have followed some
simple steps which I have tried to enlist herein below:
1. Understanding the client and subject
2. Clarity of the objective
3. Sourcing of the right talent and vendors
4. Client and us review the Photographer’s work and style
5. Visit to Ground Zero
6. Shortlisting of ‘Hero shots’ to be achieved based on the goal. (This step is crucial as
there is a need for thorough understanding of each image frame and it’s
significance)
10. Justhowdoyou
achievegreatimagery
ofyourproject?
The ORA approach :
6. Determining the commercials and time
7. Ensuring the clients need is being met and all vendors are on board
8. Roll out
9. Live problem solving ( this is where experience counts the most)
10. Wrap up
11. Post shoot editing
12. Delivery of the Images
13. This is important -Value addition wherever possible *
* Note: The steps spelt out above is simplistic and not holistic for the purpose of this slide share.
